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Name
Date
Assignment Title
Introduction
Introduce your writing but don’t announce it. Let the audience know what they are about to read, but do
not announce your purpose. Your purpose should be clear. Include: name of company; relationship with
company; and why you chose this message specifically.
Purpose
What is the overall purpose of the company’s message? Provide evidence of purpose. Is it clear? Does it
read as intended or is the perception skewed? Provide evidence to support your claim/s.
Audience Analysis
Intended Audience: Identify your audience.
Method of Delivery
What is the method of delivery? Is it appropriate for the message? If yes, how so? If no, why? Is there
another, more appropriate format? Explain.
Before deciding on appropriateness, remember to consider the intended audience. Does this delivery
format reach the intended audience? Does the delivery format support, interfere, or change intended
purpose? Provide support for all claims.
Style
Is the message style direct (purpose immediately clear) or indirect (purpose “hidden” beneath buffering
information)? Provide evidence/support. Should a different style have been used for the message?
Explain.
Remember to consider intended audience and message purpose/intended perception. Does style of
message support, interfere, or change intended purpose?
Voice
In what predominate voice is the message written? Is it appropriate for the message? If yes, how so? If no,
why? Is there another, more appropriate predominate voice? Provide evidence/support.
Remember to consider intended versus perceived purpose. What affect does the chosen voice have on
this? Would a different voice make a difference?
Tone
What is the overall tone of the message? Use descriptive adjectives. Provide evidence/support. Do you
think the tone is appropriate for the message? Explain.
Consider all elements of audience analysis before identifying tone. What role does format/delivery,
style/placement of purpose, and voice play in tone?
Conclusion
Wrap up your thoughts. Briefly comment on clarity of purpose and consideration of audience.
Reference
*Note your full-text reference here. Templates for social media and website posts are provided.
Don’t forget, in-text citations are part of the sentence, so the period goes after the close
parenthesis.
Website: Use this template to create your full-text reference for a website.
Post Author Surname, First Initial. Second Initial. or Name of Company. (Year, Month day). Article
title: Note only the first letter of the first word, proper nouns, and anything after a colon is
capitalized. Name of Website if Not Using as Stand-in for Author. URL
Example:
Rice McCray, V.A. (2020, Sept. 27). This is how to properly write an article title. Please Do This
Right? http://pleasedothisright.com
Social Media Post: Use this template to create your full-text reference for a social media post.
Post Author Surname, First Initial. Second Initial. or Name of Group. (Year, Month Date). Content
of the post up to the first 20 words [Attached media, if applicable] [Type of post]. Site Name.
URL
Helpful Tip: If the author of the post attached an image or video, indicate that by including
description of the media, like [Attached image] or [Embedded YouTube video].
Example:
Western Michigan University. (2020, Sept. 27). Update on COVID19 safety procedures [Status
update]. [Facebook]. https://facebook.com/westernmighicanuniversity

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