BADM 634 University of the Cumberlands Stakeholder Identification Exercise

  

Description

Stakeholder Identification Exercise

Instructions: Using the Project you selected for the Week 2 Business Case/Elevator Pitch Exercise complete the the Stakeholder Identification Exercise in the attached document. Fill in each of the quadrants for internal and external stakeholders impacted by the project progress and the project results. List eight (8) per quadrant. You will then cretae a Communications Management Plan for the project. Additional instructions are available in the template. Use the template to complete the assignment.

Be specific with your stakeholder identifications. For example, if the project were the repurposing of a fast food restaurant to operate under emergency circumstances (i.e. 2020 Coronavirus pandemic) then you should not just list “Customers” as stakeholders. You would need to identify these more specifically as “Dine-In Customers”, “Drive Through Customers”, Walk-In Customers” and “Delivery Customers”.

STAKEHOLDER IDENTIFICATION EXERCISE
Instructions: Using your Week 2 Business Case/Elevator Pitch Exercise complete the following
Stakeholder Identification Exercise. Copy and paste the Business Case/Elevator Pitch from Week
2 in the space below (ensure it is single spaced, Times New Roman 12-point font). Fill in each of
the quadrants in the chart below for internal and external stakeholders impacted by the project
progress and the project results. List eight (8) unique stakeholders per quadrant. Do not repeat
stakeholders.
Be specific with your stakeholder identifications. For example, if the project were the
repurposing of a fast food restaurant to operate under emergency circumstances (i.e. 2020
Coronavirus pandemic) then you should not just list “Customers” as stakeholders. You would
need to identify these more specifically as “Dine-In Customers”, “Drive Through Customers”,
Walk-In Customers” and “Delivery Customers”.
Your identified stakeholders need to be specific. For example, listing City Government or Local
Government is not specific enough. What department of the city government are you referring
too? Is it several? A construction project could include engineering, planning and zoning, public
works and even mayor/council. Quality of analysis and critical thought are important in this
exercise. If you can breakdown an identified stakeholder group into smaller groups then you
have not been specific enough. Be thorough and be specific.
After you have identified the Stakeholders you will create a Communication Management Plan
for your project. You will provide this detailed plan in the section following the Stakeholder
chart.
Copy and Paste your Business Case from Week 2:
STAKEHOLDER IDENTIFICATION EXERCISE
Internal
External
Impacted by
Project
Progress
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Impacted by
Project Result
1.
2.
3.
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5.
6.
7.
8.
1.
2.
3.
4.
5.
6.
7.
8.
Provide a Communication Management Plan for your project and the stakeholders identified:

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