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Central Intelligence Agency. (2022). The World Factbook: Ethiopia. Cia.gov.

Writing Assignments for BK453-01, Spring 2022
A Guided Research and Data Analytics in International Marketing Management
This international market research and analysis are designed to identify and understand major issues and areas of interests for international
companies that are interested in expanding their operations in foreign markets. Researches will be conducted with a specific country and a
type of product assigned.
WRITING ASSIGNMENT ONE (2-3 pages):
Analyzing the international trade activities between the United States and the rest of the world
Instruction
A. Analyze and characterize the international trade activities between the U.S. and the rest of the world;
B. Analyze and characterize the international trade activities between ONE US State (see the assigned state) and the rest of the world;
C. Analyze and characterize the international trade activities between THE US State (see the assigned state) and ONE country (see
the assigned country).
Source of Information for Research:
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US International Trade Administration, Export & Import Data Sources: http://tse.export.gov/TSE/TSEhome.aspx
WRITING ASSIGNMENT TWO: (2-3 pages)
Analyze and characterize the assigned country’s market environments in the following areas of interests:
A. Economic Environment
B. Political Environment
C. Social and Cultural Environment
D. Market and Industry Environment
Source of Information for Research:
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The World Factbook by CIA: https://www.cia.gov/the-world-factbook/
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US International Trade Administration, Export & Import Data Sources: http://tse.export.gov/TSE/TSEhome.aspx
WRITING ASSIGNMENT THREE (2-3 pages):
Summarize the characteristics of the country’s market environments, and discuss the marketing implications in the country
assigned. This will base mainly on your understanding of the country’s market environments as you analyzed before and discuss
about the possible marketing issues that may occur in selling your products in that country. Issues regarding marketing
implications should focus on the traditional 4Ps, product, price, promotion and place, plus the market entry issues.
A. Product issues
B. Pricing issues
C. Promotion issues
D. Place or channel of distribution issues, and
E. Market or country entry issues.
Source of Information for Research:
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The World Factbook by CIA: https://www.cia.gov/the-world-factbook/
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Country & Areas by US State Department, https://www.state.gov/
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US International Trade Administration, Export & Import Data Sources: http://tse.export.gov/TSE/TSEhome.aspx
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RESEARCH WRITING STYLE & FORMAT REQUIREMENTS
All research papers must be typed, double-spaced, numbered, proofread, and consistent in style and fonts used in the text,
and executed in an acceptable and professional manner. You should follow the writing style recommended by the American
Psychological Association’s (APA) publication manual. A copy of guideline and a sample paper with APA style are
available on e-Campus.
1. All writing assignments must be typed, double-spaced, page-numbered, proofread, and consistent in style and font
(Times New Roman, 12 pt. font) with a margin of 1” on four sides.
2. All reference materials must be cited in the paper with proper in-text citation formats suggested by APA. All
information beyond general knowledge needs citations, including personal or telephone interviews.
3. Sources in the Reference page should follow proper APA reference style.
4. DO NOT USE DIRECT QUOTATIONS IN THE PAPER! (Otherwise, it means to me that you cannot write in
proper English in your own words.)
5. The research series papers must include the following parts as listed below:
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Cover Page (Not part of page limit)
Paper body: This part should include
a. the introduction to the research,
b. the discussion or analysis of the issues for the research, and
c. the conclusion of the research.
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References (Not part of page limit)
GENERAL RESEARCH GRADING CRITERION:
1.
2.
3.
4.
Writing format, etc.
Argumentation/Reasoning/Cohesiveness, etc.
Basic writing quality: grammar/syntax/manner of expression, etc., and
Something extra that sets you apart from others.
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