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The purpose of this assignment is to analyze a text’s central theme/main idea using the rhetorical devices discussed in class. Identifying how writer’s make rhetorical choices allows you to evaluate effective strategies for crafting your own arguments. Analyzing how the rhetorical triangle is present in advertisements, entertainment, and news also enables you to be a more savvy consumer. To complete this assignment, choose one of the below options and write an essay that analyzes how the piece makes use of logos, pathos, and ethos, keeping in mind that one appeal may be stronger than the others or even absent and that there might be a particular rhetorical choice behind this. Topic I choose

Watch the “We Believe” ad from Gillette (link and PDF of video transcript posted in the Rhetorical Analysis module) and analyze the effectiveness of the rhetorical appeals in advertising the razor and in participating in the #MeToo movement. Think particularly about how the brand does (or does not) establish its ethos/credibility by aligning itself with the #MeToo campaign. Be sure to refer to specific quotes/examples from the ad.

Analysis Focus/Structure

Your argument should focus on how the selection you’ve chosen  makes use of the rhetorical appeals; for instance,  How does the Gillette ad use the #MeToo movement and its message to create trust in the brand? When you analyze the piece you’ve chosen, consider whether it relies on all three appeals or whether one appeal is stronger than the others. Why might the writer have made such a choice, and is it effective? Why or why not?

ENC 1102: English Composition II
Spring 2018
Essay Outline
Instructions: Fill in each section below in as much detail as you can. Note: unless otherwise
indicated, all sections are required.
I: Introduction(Required)
[Draft an introductory paragraph here].
II: working Thesis (Required)
[Write your working thesis statement here.]
III: Body Paragraph 1 (Required)
a. [Topic sentence here]
b. [Supporting detail 1. ]
c. [Supporting quotation]
IV: body Paragraph 2 (Required)
a. [Topic sentence. ]
b. [Supporting detail 1.]
c. [Supporting quotation]
V: Body paragraph 3 (optional)
A. [Topic sentence. ]
B. [Supporting detail 1. ]
C. [Supporting detail 2. ]
VI: Body paragraph 4 (optional)
a. [Topic sentence. ]
b. [Supporting detail 1.]
c. [Supporting detail 2. ]
VII: Conclusion (Required)
[Draft a conclusion paragraph here. ]
ENC 1102: English Composition II
Spring 2018
Essay Outline
I: Introduction
In the mid 2000’s, many new technology users made the big switch from MySpace to
Facebook. MySpace was a social media platform used by many teens in high school across the
country. Facebook was primarily used by adults and college students. Seemingly out of the blue,
teens began making a switch to Facebook. Soon Facebook was the new social media choice for
teens, and MySpace became a forgotten site. Danah Boyd closely analyzed the deeper reasons
for teens across the country making this switch and where they got their ideas from.
II: Working Thesis
Boyd solely used pathos and ethos in her essay. Credibility and emotions were used to
strengthen her argument about how teens apply separation of friend groups on social media, just
as in person.
III: Body Paragraph 1
a. Pathos was used as an eye opener for teens that were using subtle forms of discrimination
against other races
b. Teens are more geared toward those with more cultural similarities
c. Page 439 “Familiarity mattered to Seong because, as a Korean immigrant, she feels
isolated and confused by American norms that seem very foreign to her… She just wants
to be surrounded by people who understand where she comes from.”
IV: body Paragraph 2
a. Credibility of this argument was established through the personal opinions and
professionals that were quoted for this essay.
b. Psychologist Beverly Tatum stated how a small form of racism is applied within students
and their friend groups at school.
Page 439 “In Why Are All the Black Kids Sitting Together in the Cafeteria?
psychologist Beverly Tatum argues that self-segregation is a logical response…”
VII: Conclusion
The argument made about teens applying the same social status rules to social media was
effective. This essay can be used as an eye opener for any reader of this essay. It can show
people and teens that there doesn’t have to be segregation on social media just as in real life.
Everyone should have an equal opportunity at making friends with people, without feeling like it
would mess with the status quo. This essay could provide more of a want to change people’s
motives of they way they pick their friends, rather than basing friendships on cultural and social
Comments: overall this is a logically structured outline that examines Boyd’s use of pathos and
ethos to challenge teens to think about their social media habits. As you continue working on
your essay, focus on the following:
Namely, Be sure that whenever you include quotations that you include a sentence or two of
aanalysis explaining how that quotation supports your claim. For instance, how can the student’s
feelings of isolation connect with readers? Why do you think Boyd chose to interview this
student? Why was this a strategic choice to make a personal connection with her audience?
– Bullying, the #metoo movement against sexual harassment, toxic masculinity …
Is this the best a man can get?
Is it?
We can’t hide from it.
It’s been going on far too long.
We can’t laugh it off.
– Who’s the daddy?
– What I actually think she’s trying to say …
Making the same old excuses.
– Boys will be boys. – Boys will be boys.
– Boys will be boys will be boys …
But something finally changed.
– Allegations regarding sexual assault and sexual harassment.
And there will be no going back
because we, we believe in the best in men.
– Men need to hold other men accountable.
– Smile sweetie. – Come on.
To say the right thing, to act the right way.
– Bro! Not cool. Not cool.
Some already are in ways big and small.
– I am strong. – I am strong.
But some is not enough.
– That’s not how we treat each other, OK?
Because the boys watching today, will be the men of tomorrow.

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