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The guideline is in the file attached.

ONLY THE PROJECT,

DO NOT DO THE FLIPPED LEARINING

START THE GUIEDLINE FROM ( 2. Final Project (15%): Strategy Analysis of a pair of company )

OUR SECTOR IS FASHION SECTOR ( ZARA,MANGO )

“Strategic Management & Business Policy (BUS495)”
The Guidelines for Team Project (20%=5+15)
Written by Dr. PARK
Team Project (Total 15%): Flipped Learning (5%) + Strategy Analysis (15%)
(Read it Carefully & Follow each step for the team project)
In the first session, students will be divided into groups. Each group will have tasks to deliver:
Please note that it is essential to work as a team as the final mark given will be the same to all
group members.
1. Flipped Learning (5%): Strategy Application in our real life
It is not the micro-teaching to cover whole chapter’s slides
(It means you don’t need to teach with our slides. I will cover the chapter by lecture).
It is mainly for your application with real companies’ cases (using news articles and
photos materials).
1) One chapter among Ch. 5, 6, 7 will be assigned to each group for flipped learning at the
beginning of the semester.
Group
Chapter
Main Topics
Group1, Group2
Chapter 6
Differentiation,
(We will cover
Overall Cost leadership (Low-cost strategy)
ch6 first,
Focus strategy
not ch5)
Group3, Group4
Chapter 5
Related Diversification vs. Unrelated Diversification
Group5, Group6, Group7
Chapter 7
International strategies (Globalization vs. Localization)
2) Then, all group members must work together to discuss & prepare in one unified ppt file.
However, each member must prepare her own materials. Please check the grading rubric carefully
below.
Each group must consider grading rubrics & include those contents below in one ppt file.
Page 1 of 10
3) Don’t forget to submit the files (soft copy in Moodle before the class)
The deadline: Every Saturday midnight for Sunday class, Every Sunday midnight for Monday
class.
(All flipped learnings are scheduled every Sunday for Sunday class or Monday for Monday
class).
4) Each group will present in Sun or Monday-class on the week dedicated.
Each presentation should not exceed 15 minutes with discussion totally
(I will control the time with a timer.).
Grading Rubrics for flipped learning (5 marks)
Rubric Assessment
Perfect
Given
Scores
Scores
1. ‘One page Chapter summary (a kind of mind map visualized)
Example 1)
1
Example 2)
Page 2 of 10
2. ‘Appropriate cases among real companies in Saudi (preferably)’ which can
show the strategy of chosen chapter.
(Please Search it from news articles or magazines, and then attach the files
with a source)
* Each member must provide 1 case and put the provider’s name on the
case. (It means) if your group members are 4 people, your team must
include 4 cases in your presentation file.
Example 1) News article (Source: ARABNEWS)
https://www.arabnews.com/node/1647236/business-economy provided by Dr. Park
1
Example 2) Video Material (Source: YouTube)
https://www.youtube.com/watch?v=g3so6AJe4UQ provided by Dr. Park
Page 3 of 10
3. ‘Related photo materials’ which can show the strategy in chosen chapter.
You can take a picture yourself or search it from online.
* Each member must provide more than 2 photos and put the provider’s
name on the photos. (It means) if your group members are 4 people,
your team must include 8 photos in your presentation file.
* Don’t’ put the photos with a company logo, building, or product itself.
It will not be marked (that is, you might get a deduction).
You should present the photos which can explain the company’s strategy.
1
Good Example) Overall Cost leadership Strategy (Low-cost Strategy)
(Photos Taken by Dr. Park)
Page 4 of 10
4. ‘Critical and practical’ discussion questions & answers briefly to discuss
the main topics or objectives
* Each member must provide 1 discussion question & answer and put the
provider’s name on the question. (It means) if your group members are 4
people, your team must include 4 discussion questions & answers in your
presentation file.
(Please, don’t make a test question for knowledge.
It aims to apply into practice for critical thinking and application)
Good Example) Discussion Questions & Answers
1. In the era of Corona (Amid COVID-19 and After this pandemic),
What are the most challenging factors or situations for Carrefour?
How does Carrefour should modify their strategy in consideration of the situation?
Discuss it in detail from a strategic perspective.
 Answers:
2. In the post-corona era, suppose a competitor’s scenario in strategy. And discuss
how to confront this narrative in consideration of the competitor.
3. …
4. …
Bad Example)
1. What is differentiation?
What is cost leadership?
Something like that.
Page 5 of 10
1
It is a test question for knowledge. (That is not a discussion question.)
It will not be marked (that is, you might get a deduction).
2. questions which are not covered or not related to your main topics.
5. Presentation & Deadline
5-1) Make sure that all members deliver the contents effectively & efficiently.
(Make any creative ideas to engage students for attention and deliver main contents)
0.5
5-2) Submission by uploading on LMS before the deadline on the week
dedicated. (The day midnight before the presentation day).
Deadline: Saturday midnight for Sunday class /
0.5
Sunday midnight for Monday class
TOTAL
5
marks
Page 6 of 10
2. Final Project (15%): Strategy Analysis of a pair of company
(Read it Carefully & Follow each step for the ‘Strategy Analysis’)
1. Choose a pair of company in the list below.
1) Each group must choose a pair of company (one industry) in the list below.
2) Choose the ‘target market (particular group of consumers, such as specific geographic area,
country like Saudi Arabia, not by age or gender, etc.) or If it is a multinational company, choose
‘one country (such as UAE, etc.) – out of Saudi’ as a target market.
[Choice 1]. Retail Sector
Jarir
[Choice 2]. Fast food Sector
Alhokair
McDonald
[Choice 3]. Mobile Sector
STC
ZARA
[Choice 4]. Sportswear Sector
Mobily
[Choice 5]. Fashion Sector
Mango
Nike
Adidas
[Choice 6]. Home Furnishing Sector
IKEA Saudi Arabia
[Choice 7]. Cosmetics Sector
CHANEL
AlBaik
Home Centre
[Choice 8]. Automotive Sector
Benz
L’Oreal
BMW
2. Gather secondary data (from websites, news articles, magazines, etc.)
considering the template provided below in ‘word’ file (as much as possible)
as below
Students must gather data as much as possible about the chosen company and topic, industry in
Word File considering the contents of template below:
Page 7 of 10
3. Based on the collected data about the pair of company and industry
information, Choose the most appropriate topic which you can illustrate with
your collected data, then be prepared for the strategy analysis
(To avoid plagiarism, you should not copy-paste original references. You can cite your source, or
use quotes (include quotations), paraphrase (rephrase), present your own idea as well, or use a
plagiarism checker:
Template for ‘Strategy Analysis’ (Pease follow this template to meet all requirements)
Include all below
Format
Strategy Analysis
Total Page Number: at least 15 pages,
Font size 11,
Times New Roman ,
Please, SUBMIT in Word file (not PDF) for the check of Turnitin (plagiarism) program.
1. KSA (Choose the target market – geographic country, first)
1. Target Market
only in KSA, or
out of KSA if your target market is a foreign country (not world market)
2. about Industry
1) Main characteristics of the industry (for example, mobile industry, etc.)
2. Industry Analysis
2) Main competitors in a given target market (for example, STC vs.
Mobily)
3) Market size & market share (%) (use table or figure for effective
illustration)
3. Company Analysis
(respectively)
3. STC
Mobily
1) History
1) History
2) Founder profile & CEO profile
2) Founder profile & CEO profile
(no
need
to
include
Board
of
(no
need
to
include
Board
Directors)
Directors)
3) Products and services offered
3) Products and services offered
of
* Before you decide the most appropriate strategy to the company,
you should search/collect the data first (websites, news, magazine,
4. Strategy Analysis
etc.)
to know the latest issues of the company you choose.
(This is one of the most important criteria for evaluation.)
Please don’t cover all types of strategy below.
Choose the only one strategy among them.
Your team must choose the most suitable (appropriate) strategy for the selected company.
Page 8 of 10
Business level strategy
(CHAPTER 5) or
Differentiation
Differentiation
Business level strategy
Differentiation
(CHAPTER 5) or
Leadership (or both)
Leadership (or both)
Focus strategy
Focus strategy
related Diversification
related Diversification
unrelated Diversification
unrelated Diversification
Globalization vs. Localization
Globalization vs. Localization
Business level strategy
(CHAPTER 5) or
vs.
Cost
Differentiation
vs.
Cost
Corporate level
strategy (CHAPTER 6)
or
Corporate level
strategy (CHAPTER 6)
or
Global strategy
(CHAPTER 7)
5. Comparison
(Conclusion)
Compare the differences between the two companies’ strategies.
6-1) Make at least 4 FOUR discussion questions & answers.
Particularly, create questions that discuss how the strategy will be
changed for companies in the post-corona era.
6. Discussion
(This is not for testing knowledge but applying into practice.)
Questions &
Answers
6-2) Also, Please provide your answers as well using the lessons what
you have learned from this course using theoretical framework,
concepts, etc.)
 This is one of the most important criteria for
evaluation.
Do not forget to put all references
7. References
(Followed the APA Reference style form below)
a) Books: Korten, David. 1995. When Corporations Rule the World. San Francisco, CA:
Berrett-Koehler.
b) Edited Volumes: Spears, Larry (ed.). 1996, Reflections on Leadership. New York: John
Wiley
c) Articles in Edited Volumes:
Moon, C. 1994. ‘Changing Patterns of Business-Government Relations in South Korea’, in A.
MacIntyre (ed.), Business and Government in Industrialising Asia, pp.222-46. St. Leonards,
NSW: Allen and Unwin.
d) Articles in Journals:
Park, Y.E (2018). The endless challenges of KIA motors for globalization: A case study
on KIA in Saudi Arabia. International Journal of Industrial Distribution & Business, 9
(9), 45-52.
* Please, don’t put the photos (such as CEO, Founder, products,,,)
4. Submission:
1) Hard copy in the office (Dr. Park: R315) & Soft copy in Moodle
2) Deadline: further notice
3) see the ‘grading rubric’ for the strategy analysis
Page 9 of 10
Grading Rubric for Team’s Final Paper
[Dr. Park’s Class]
Course Title: Strategic Management & Business Policy (BUS495)
Group:
Student ID, Name:
Total score
Rubric Assessment
Team Project
Criteria
Score
5
Application & Analytical skills (related to ‘Discussion 4questions& 4answers’)
5
Format
Meeting Dr. Park’s guidelines & meeting the deadline(soft & hard copy both)
2
Language
Grammar, Spelling errors, etc.
1
Ethical issue
Plagiarism (more than 10%: -1 / 10~20%: -1.5 / 20%~: -2 deduction)
2
15
Sub Total
Presentation
Perfect
All contents mentioned in the template
Contents
Case Writing
(15)
Contents
Overall contents (PPT Slides)
2
Delivery
Effective presentation (voice, tone, eye contact, others)
2
Paper Submission
Meeting deadline, All team members’ attendance on presentation day
1
5
Sub Total
Total
Page 10 of 10
Given Score
Out of 15
Out of 5

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