BUS 499 Strayer University Aldi Store Business Administration Capstone

  

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Review the Aldi case study on page 169 of your text. Assess your satisfaction with Aldi and make recommendations about how the company could modify its business-level strategy to both increase your overall level of satisfaction and to attract new customers. Provide specific examples to support your response.

Analyze the five business-level strategies discussed in Chapter 4 to determine which strategy most likely applies to Aldi. Determine how a shopper’s experience might change if it switched to one of the other four strategies (your choice). Explain your rationale

Attached are paragraph other student wrote. Rewrite what they wrote

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Hello Austin
Great aspect on explaining your take on the case for Aldi.
Although I am not a person who really shop
at Aldi’s I have heard several good things about them. I
am one person like you who hate having to go to two
different stores to grocery shop. Yes, by them
not purchasing other brands do keep their costs very low
but also keep the growth of the company from growing
into major standards. As far as the company within itself
is doing a great job with the low prices they have and the
customers they have but being able to broaden their
brands where customers can shop at one place for, they
need at low cost will open so many doors
and opportunities for them. I totally agree with you on
the strategies that will best fit them. The cost leadership
was one that I really confined in with Aldi’s. Taking
control of the cost leadership will create product low price
and have more competitions up against them. These will
broaden their customers and maybe they suppliers as
well. Great job this week on the case! Keep up the good
work and I look forward to reading more of your post this
term.
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< | Verizon LTE 11:32 AM 71% AA O blackboard.strayer.edu 1 8 9 2 STRAYER UNIVERSITY DISCUSSION BOARD >
Hello Professor and Classmates
Reading the mini case on Aldi was very interesting
and learned things that I did not know. Although I
can say I have visited this store about 1 or 2 times,
each time was not what everyone hyped it to be. Now
I can say that they do have lower prices o their
products but very selective products. I would not say
that I am a picky person but certain things I get must
be by certain brands. Selling only, they brand and
selective other brands makes it inconvenient for
people with having to go to several stores. If they
would consider widen, they brand then, I feel that
they cliental would go beyond any other competitors.
Another thing that I did not agree with on Aldi is the
payment of using one of they basket to shop in their
own store. Since that second time at the store, I have
not been back to shop there. I am the type of
customer that like to make a one-time stop when I
grocery shop. Aldi has a good cliental because they
ard
to
states One
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< Il Verizon LTE 11:33 AM 71% AA blackboard.strayer.edu STRAYER UNIVERSITY DISCUSSION BOARD >
grocery shop. Aldi has a good cliental because they
are continuing to grow in over several states. One
thing that Aldi can see that the wholesales prices have
been declining and some of the major supermarket
changing have reduced the number of brands of their
selves. I do not say I would never go onto the store
anymore, but it will be for only small items that I
know may be a better sales price than any other
grocery store.
After analyzing each of the five strategies, I think that
Aldi would fall into each category in some type of
way but the Cost leadership. I say this one because
they do not carry a lot of other brands that will help
customers to make a one stop. I feel they would grow
even larger if they sold other brands and still have
lowest prices. Expanding their different brands with
low prices will increase they competition with other
stores and increase they growth of customers. This
will still allow them to be differentiated from others.
This will give them the opportunity to bargain with
m
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< | Verizon LTE 11:35 AM 71% AA O blackboard.strayer.edu 1 8 9 2 STRAYER UNIVERSITY DISCUSSION BOARD >
rrugor menoromo
buy one, get one deals on their meats and I think that if Aldi
offered deals like that, I would probably shop there more
often.
Analyze the five business-level strategies discussed in
Chapter 4 to determine which strategy most likely
applies to Aldi. Determine how a shopper’s experience
might change if it switched to one of the other four
strategies (your choice). Explain your rationale.
The strategy that mostly applies to Aldi is cost leadership
because they sell their own brand-labeled products at a
lower cost than their competitors. I think that if they used
the differentiation strategy, the lower income customers
would probably not be able to shop there because it would,
as stated in the textbook, produce “distinctive products for
customers who value differentiated features more than low
cost”.
水口
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< Il Verizon LTE 11:34 AM 71% AA O blackboard.strayer.edu 1 8 9 2 STRAYER UNIVERSITY DISCUSSION BOARD >
Review the Aldi case study on page 169 of your text.
Assess your satisfaction with Aldi and make
recommendations about how the company could modify
its business-level strategy to both increase your overall
level of satisfaction and to attract new customers.
Provide specific examples to support your response.
Aldi Stores are okay, although, I do not always shop there
but when I do, my experience has been positive. Their
prices are reasonable on most products, but I think that
some of their meats are a little overpriced, in my opinion.
Most stores like Kroger and Albertsons periodically offer
buy one, get one deals on their meats and I think that if Aldi
offered deals like that, I would probably shop there more
often.
Analyze the five business-level strategies discussed in
Chapter 4 to determine which strategy most likely
applies to Aldi. Determine how a shopper’s experience
might change if it switched to one of the other four
strategies (your choice). Explain your rationale.
The strategy that mostly applies to Aldi is cost leadership
because they sell their own brand-labeled products at a
lower cost than their competitors. I think that if they used
m
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