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BUS8570 – eCommerce
Final Exam Assignment – Summer 2022
100 marks (30% of your final grade)
Part 1 – Short Answer Questions – 50 marks total
There are 5 questions with different marks attached. When you answer each question, if you
refer to any resources, including the lecture materials, textbook, or any other materials you
must cite your sources using proper APA referencing.
Answer the questions in this template and upload this template to the submission folder as a
Word document. Refer to the Assignment Handout for the rubrics.
1. Many customers who use mobile devices prefer to make purchases using a mobile app
instead of their devices’ Web browsers. In about 200 words, outline the advantages and
disadvantages of using a merchant’s mobile app to select and purchase products.
(10 marks)
2. Visit the website of a business that sells a membership online. Describe the process that a
visitor would follow to shop for a membership. Evaluate how well the site describes its
membership options and encourages a visitor to purchase one.
Does the site you selected make a convincing case for buying a membership? Provide at
least 3 recommendations for improving the site you selected. Include the link to the
website and the company name. For each question below, write 2-3 paragraphs. (20
marks total)
Name of Website and link:
Describe the process that a visitor would follow to shop for a membership: (5 marks)
Evaluate how well the site describes its membership options and encourages a visitor to
purchase one: (5 marks)
Does the site that you selected make a convincing case for buying a membership? Why or
why not? (5 marks)
Provide 3 recommendations for improving the site you selected. (5 marks)
3. Explain why an e-commerce site might not want to report being the target of
cybercriminals. Describe what might happen if they report it. (10 marks)
4. Name five ecommerce website features that an online clothing retailer might use to help
customers find products in the right styles, colours, or sizes for them. (10 marks)
REFERENCES:
Part 2 – Reflection – 50 marks
This section of the exam is an individual reflection based on past experiences, previous
learning, and current knowledge from this course. For each section below, write 2-3
paragraphs with the starting point of each prompt.
You should NOT need to search the internet for any of these answers, these are your thoughts
and therefore there should NOT be any copying or cutting and pasting.
1. Based on my past experiences, previous learning, and current knowledge from this course
on eCommerce, I learned that
2.
I learned this when
3. This learning matters because
4.
Due to this learning
5. If I was an entrepreneur starting my own business or helping my employer, the
skills/knowledge I would take from this course into my career are:
BUS8570-eCommerce
Final Examination Assignment –Fall 2021
Your Final Exam Assignment is worth 30% total – 100 marks total.
Please upload the Final Examination Assignment by the due date to the Submission Folder. There will not be any
extensions due to the extended time given and time considerations in accordance with the Late Policy.
As a reminder to all students, it is your responsibility to review all the materials provided to you. You will receive
the following:
1.
2.
3.
4.
This handout with all details and rubrics.
Template that you complete with your answers.
All submissions must include original work and APA @ Conestoga referencing both intext and in a
references section.
All Exam assignments are individual. You should not consult with other students to understand the
assignment or help with answers.
Final Exam Assignment (30%)
This Final Exam Assignment assesses your overall knowledge in this course and covers the course outcomes
connected to Units 1-9. It is an open book, and you may refer to the textbook, posted readings, slides, and notes.
There are 5 questions worth 10 marks each. When you answer each question, if you refer to any resources,
including the lecture materials, textbook, or other materials, you must cite your sources using proper APA @
Conestoga referencing.
The second part of the exam is an individual reflection based on past experiences, previous learning, and
current knowledge from this course. For each section, write 2-3 paragraphs with the starting point of each
prompt. You should NOT need to search the internet for any of these answers, these are your thoughts, and
therefore there should NOT be any copying or cutting and pasting.
Steps to follow:
1. Download the Final Examination Assignment template.
2. Answer the questions directly on the template using original thinking with proper APA referencing for
any resources used.
3. Upload the completed template in the Submission Folder by the due date and time.
4. The Rubric is below.
Short Answer Questions Rubric – 50 marks
Achievement in
course outcomes
is acceptable and
meets above
average
standards
Achievement in
course
outcomes meet
standards.
Proper APA formatting,
if applicable
Each Question
out of 10
9-10 marks
Achievement in
course
outcomes meet
marginal and
meets minimal
standards.
Proper APA formatting,
minor errors
APA format not used, little
to no citations.
7-8 marks
5-6 marks
Achievement in
course outcomes are
inadequate and
fails to meet
minimal standards.
Information
Missing (0-1)
Plagiarized = zero
No APA formatting
0-4 marks
1
BUS8570- eCommerce
Part 2 Final Exam Assignment – Reflection Rubric
Criteria
Superior (42-50 marks)
Sufficient (25-38 marks)
Minimal (10-25 marks)
Depth of
Reflection
The response
demonstrates an indepth reflection on and
personalization of the
theories, concepts, and
strategies presented in
the course materials.
Viewpoints and
interpretations are
insightful and well
supported. Clear,
detailed examples are
provided, as applicable.
The response includes
all components and
meets or exceeds all
requirements indicated
in the instructions. Each
part of the assignment
is addressed thoroughly
(20-25 marks)
The response demonstrates a
general reflection on and
personalization of the theories,
concepts, and strategies presented
in the course materials. Viewpoints
and interpretations are supported.
Appropriate examples are provided,
as applicable.
The response includes all
components and meets all
requirements indicated in the
instructions. Each part of the
assignment is addressed.
(14-19 marks)
The response demonstrates
a minimal reflection on and
personalization of the
theories, concepts, and
strategies presented in the
course materials.
Viewpoints and
interpretations are
unsupported or supported
with flawed arguments.
Examples, when applicable,
are not provided or are
irrelevant to the
assignment.
The response is missing
some components and
does not fully meet the
requirements indicated in
the instructions. Some
parts of the assignment are
not addressed.
(10-13 marks)
Writing is clear, concise,
and well organized with
excellent
sentence/paragraph
construction. Thoughts
are expressed
coherently and logically.
There are no more than
three spelling, grammar,
or syntax errors per
writing page.
(8-10 marks)
The response shows
strong evidence of the
synthesis of ideas
presented and insights
gained throughout the
course.
(14-15 marks)
Writing is mostly clear, concise, and
well organized with good
sentence/paragraph construction.
Thoughts are expressed coherently
and logically. There are no more
than five spelling, grammar, or
syntax errors per writing page.
(6-7 marks)
Writing is unclear and
disorganized. Thoughts are
not expressed logically.
There are more than five
spelling, grammar, or
syntax errors per writing
page.
(5 marks)
The response shows evidence of the
synthesis of ideas presented and
insights gained throughout the
course.
(11-13 marks)
The response shows little
evidence of the synthesis of
ideas presented and
insights gained throughout
the course.
(7.5-10 marks)
___/25
Structure
___/10
Evidence
and Practice
___/15
Unacceptable (0-10
marks)
The response
demonstrates a lack of
reflection on, or
personalization of, the
theories, concepts, and
strategies presented in
the course materials to
date. Viewpoints and
interpretations are
missing, inappropriate,
and unsupported.
Examples, when
applicable, are not
provided.
Response excludes
essential components
and does not address
the requirements
indicated in the
instructions. Many parts
of the assignment are
addressed minimally,
inadequately, and not at
all.
(0 marks)
Writing is unclear and
disorganized. Thoughts
ramble and make little
sense. There are
numerous spelling,
grammar, or syntax
errors throughout the
response.
(0 marks)
The response shows no
evidence of the
synthesis of ideas
presented and insights
gained throughout the
course.
(0 marks)
2

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