Description
PRODUCT ANALYSIS
Overview
This week kicks off the first part of your marketing analysis of the first P (product) with an in-depth examination of your marketing analysis. You will look in detail at how the company maximizes the branding of the product and competition, and how the company positions the product in the marketplace.
Instructions
As an attachment to this assignment, submit your analysis of the first P for your chosen company’s product or service. The central focus of a marketing program is on the product. It is the sole basis and driving force behind all marketing activities and what excites a target market. Your product analysis should include the company, competition, and target market requirements. In your analysis, evaluate the following:
Analyze the product and the company’s primary target market. What are the niche characteristics of the product and the traits of the primary target market?
Analyze the branding of the product, including the intended audience and the product positioning. What influence, if any, does the brand have on its product category?
Analyze the competition for the product, and the overall marketing environment.
Synthesize product strategies for the company to achieve business success. Why will those strategies yield success? What would you recommend the company do in terms of this product to assure its long-term success?
Cite any resources you use.
Be sure your analysis presents a focused purpose through strong organizational skills. Also be sure it presents evidence through strong paraphrasing/summarizing and appropriate tone and sentence structure.
Note: Your instructor may use the
Writing Feedback Tool
when grading this assignment. The Writing Feedback Tool is designed to provide you with guidance and resources to develop your writing based on five core skills. You will find writing feedback in the Scoring Guide for the assignment, once your work has been evaluated. Learn more about the Writing Feedback Tool on the course Tools and Resources page. Company chosen Verizon Wireless Service and Devices
Product Analysis Scoring Guide
Due Date: End of Week 3
Percentage of Course Grade: 20%.
CRITERIA
NON-PERFORMANCE
BASIC
PROFICIENT
DISTINGUISHED
Describe a product
and its target
market.
20%
Does not describe a
product and its target
market.
Discusses
aspects of a
product and its
target market.
Describes a product
and its target
market.
Analyzes a product and its
target market, including the
niche characteristics and
traits of the primary target
market.
Discuss branding of
a product including
the intended
audience and
product positioning.
20%
Does not discuss
branding of a product.
Discusses
branding of a
product.
Discusses branding
of a product,
including the
intended audience
and product
positioning.
Analyzes branding of a
product, including intended
audience and product
positioning, and the
influence the brand has on
its product category.
Describe the
competition for a
product.
20%
Does not describe the
Discusses
competition for a product. aspects of the
competition for
a product.
Describes the
competition for a
product.
Analyzes the competition
for a product, as well as
the marketing
environment.
Evaluate product
strategies to achieve
business success.
20%
Does not evaluate
product strategies to
achieve business
success.
Discusses
product
strategies to
business
success.
Evaluates product
strategies to achieve
business success.
Synthesize product
strategies to achieve
business success,
including why the
strategies will yield
success.
Address assignment
purpose in a wellorganized text,
incorporating
appropriate
evidence and tone in
grammatically
sound sentences.
20%
Does not respond to the
assignment prompt
and/or does not organize
text appropriately, uses
inappropriate tone, or
does not include
structurally sound
sentences.
Addresses the
assignment
purpose with
minimal issues
related to
evidence, tone,
and sentence
structure.
Addresses
assignment purpose
in a well-organized
text, incorporating
appropriate evidence
and tone in
grammatically sound
sentences.
Presents a focused
purpose through strong
organizational skills.
Presents evidence through
strong
paraphrasing/summarizing
and appropriate tone and
sentence structure.
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