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Discussion Week 2
Please answer the following discussion question with 250-300 words and include references, also used
the 2 student discussions below as example to make sure it is done right. Then write a response to each
of the other students (100 words each) be positive, what you agree with or not and what you like about
Discussion question ( min 250 words include references)
After carefully reviewing the lecture materials, assigned
reading(s), and relevant resources, please respond to the
A business case essentially provides the rationale for why a business
should do a project. Businesses usually do a cost-benefit analysis to
justify the money being spent on the project. There are a few reasons
why companies initiate a project. Review the course materials for this
week and especially the video, “What is a Business Case” and in
several paragraphs list and describe five reasons why companies
initiate a project using professional examples for each.
What is a Business Case: https://youtu.be/c95wGysj9Nc
Note: Please post your original response by Thursday and
respond to at least 2 peers by Sunday. In addition, follow APA
guidelines and cite at least 1 resource to support your
discussions; be sure to include a reference section at the end of
your post.
Student 1 Raymond
There are many different reasons why a company might initiate a project. Some of these are
based upon the following expectations from a business case.
Financial Cost-benefit analysis – In my opinion the most common reason for a business case
and for initiation of a project would be that the financial benefits outweigh the costs of a
project. An example of this is almost any traditional business case being made for a start of
a company, opening a convenient store, even the CCRC (continuing care retirement
community) I work at had to present a very in-depth financial cost – benefit analysis from a
third party to ensure non-bias. This type of business case typically looks at the ROI (Return
on Investment) and typically wants to have the projected money and time invested into a
project to be recouped by the result (Herman, B. & Siegelaub, J., 2009).
Advocacy for a Project – Sometimes a project doesn’t make sense from a financial point of
view specifically, but there could be other reasons for a business to initiate a project
(Clayton, 2018). Last year during a state inspection on our CCRC (continuing care retirement
community) we were faced with some “corrections” that were needed to reach state
compliance. The project that these “corrections” became weren’t necessarily financially
beneficial to the company, apart from keeping the company within state compliance.
Impartial Business Case – Sometimes a business is presented with a project that the result is
unsure to stakeholders. Sometimes in order to understand whether or not a project should
be seriously considered and followed through with, there must be an impartial business case
made (Clayton, 2018). This will allow for multiple options to be presented to stakeholders
without bias, and for the best determination to be made, whether that decision is to do
nothing, proceed with a project, or to alter the project into another variety or alternative
Financial vs strategic business case – Sometimes a project doesn’t make sense financially or
necessarily in the short-term. I have had quite a bit of experience with smaller scale projects
that get approved not because of financial returns or short term returns at all necessarily.
Some of the projects are designed to be building and potentially be another luxury feature or
“selling point” sometime in the future. Being able to quantify the financial returns on a small
project such as revamping landscaping, installing additional safety features like anti slip
stripes on walkways or handrails into the landscape is extremely difficult. While there are
some financial benefits, it is more of a strategic business case that should be presented
before the project is started and to be a beneficial aesthetic and safety addition to the
current features of the company.
Strategic Alignment – Just because a project isn’t projected to have a beneficial ROI doesn’t
mean that its not a success, and just because a project is finished on time, under or on
budget, and within scope does not mean that its successful either (Fister Gale, 2016). Often
a case for a project to be made can align with the company’s vision or values, regardless of
the projected return because the company’s high value placed upon that vision or values. For
example, while working at a CCRC we have had a number of joint ventures with outside
entities (Wounded Warrior Project, Boy Scouts, Walk for Alzheimer’s, etc.) just for the sole
purpose of strengthening our role of an active company within our community. Many of
these types of ventures we were the provider of materials, goods and services, or just by
showing our support without expecting any ROI other than commitment to our company
Thank you
Ray Austin
Clayton, M. (2018, October 10). What is a business case? Project Management in under 5.
YouTube. Retrieved July 14, 2022, from https://www.youtube.com/watch?v=c95wGysj9Nc
Fister Gale, S. (2016). Making the case: business-case templates give project teams the
direction they need to deliver the right project, right on time. PM Network, 30 (6), 62–71.
Herman, B. & Siegelaub, J. M. (2009). Is this really worth the effort? The need for a business
case. Paper presented at PMI® Global Congress 2009—North America, Orlando, FL. Newtown
Square, PA: Project Management Institute.
Larson, R. & Larson, E. (2011). Creating bulletproof business cases. Paper presented at PM I®
Global Congress 2011—North America, Dallas, TX. Newtown Square, PA: Project Management
Student 2 Manasa
1. Business Need:
Associations could start projects to get hold of a business need.
Likewise, there may be a business need to start another venture too. We should feel that an
organization was doing its endorsement processes through a paper chain process going over
the whole organization. To acquire time and further develop effectiveness, association might
start an endorsement framework improvement task
2. Social Need:
Social necessities of individuals or gatherings may be motivation to start new activities too.
For example, Back in India, the organization I worked for has good reputation and patient
base and there is huge social need to bring in new hospitals, hence they built several new
3.Ecological Consideration:
Ecological contemplations become a significant perspective for many of the organizations.
Since buyers become more responsive and specific lately for “green” items. Subsequently,
organizations needed to give significance in ecological issues in their items and began to
deliver more natural agreeable items
In this manner, these ecological contemplations may be the justification for starting new
projects in associations. For example, Coco-Cola has just started a recycling plastic firm to
keep using the same plastic for making new bottles
4.Client Request:
This is really the most widely recognized method for starting activities particularly for
For instance, a firm could come to your organization and request to construct its building.
According to your client’s viewpoint, this task is started because of a business need, however
according to your organization’s point of view, this venture is started because of a client
5.Innovative Advance:
Organizations could start new ventures to have a mechanical development against their
opponents. For example, Apple manufactured and started selling iPhone just because of
innovative advances when compared to rivals like Microsoft and Samsung
Arumugam, M. (2012, November 05). Why Projects Are Initiated? Initiating Projects , p. 03.
Six, T. (2017, November 17). 5 BENEFITS OF STARTING PROJECTS RIGHT. Project
Management, pp. 1-5.

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