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Complete a SWOT analysis for the client you picked in Module 1. Note that while you may have created a SWOT in other courses, you will be adding another layer to the activity. To help you with the Opportunities and Threats of your SWOT, you will complete a PESTLE analysis. PESTLE stands for the following factors: Political, Economic, Social, Technological, Legal, and Environmental. Completing a PESTLE analysis should provide you with several items to include in your Weaknesses and Threats.

Here are some materials to review prior to building your SWOT.

What is a SWOT 1

What is a SWOT 2

What is a PESTLE

(Links to an external site.)

Example of a PESTLE analysis

To do:

Provide at least three strengths and three weaknesses. For opportunities and threats, provide an example under each PESTLE factor.

Note

that your list should not just be two or three words each. A good SWOT analysis is going to include at least a sentence for each, and you should be very descriptive. For example, most students will list “Competitors” as a threat. While true, it does not give us enough information to evaluate that threat. This is better… “Walmart is a threat to our company because of their low prices.”

Analysis:

The analysis portion should be at least 300 words and include how you can leverage your strengths and opportunities to address your weaknesses and threats. Be direct when addressing each area. For example, “The business can address these weaknesses by leveraging the following strengths in the following ways….”

Format your document using the following headings:

Client Name

Strengths (S)

Weaknesses (W)

Opportunities (O)

Political

Economic

Social

Technological

Legal

Environmental

Other

Threats (T)

Political

Economic

Social

Technological

Legal

Environmental

Other

Analysis

Pan 1
Small Business Consultant
Yichen Pan
CMR442 VA
August 27, 2022
Pan 2
Business Name: MaidToGoUSA
Website:
https://www.maidtogousa.com/
Services
•
Sofa Cleaning
•
Floor Cleaning
•
Wall Cleaning
•
Stairs Cleaning
•
Fan Cleaning
•
Furniture Dusting
Mission
We’ll strive tirelessly to achieve the goal of a tidy and healthful workplace set out by our
clients. Simply said, “we want our consumers to be entirely delighted with our services” sums up
our whole goal. We will do everything possible to provide the best cleaning solutions possible.
Vision
We are Changing what success means, from closing deals to coming up with solutions.
We redefine the network operator’s role by offering knowledge, advice, and insight in addition to
services. Reimagining the purchased electricity as a cooperative venture with shared goals and
advantages. To become a leader in the industry. Assist the primary functions of our customers by
acting as a significant partner. Deliver value by creating and overseeing innovative, results-
Pan 3
driven initiatives that address the customers’ problems. Create relationships with customers,
employees, and customers, then work together to accomplish shared objectives. Make an impact
that can be felt by the companies we work with, the communities where we live and work, and
our employees.
Locations
•
Chicago
•
NewYork
•
Illinois
•
St Louis
Number of Employees
80-100
Competitors
•
US Cleaning Services LLC
•
Master Clean USA Inc.
•
CleanNet USA Inc
•
Imperial Cleaning
Why I chose this Business
A thorough cleaning service is crucial to maintaining the health of staff and may help
stop the spread of the most recent illness.
An essential step in preventing the spread of illness is a thorough cleansing of the whole
workplace. To avoid disease, all communal spaces—including restrooms, break rooms, and
Pan 4
exercise equipment- are disinfected and cleaned regularly. Many businesses know that
purchasing no-touch trash cans, hand-drying devices, and soap stations can be crucial in
guaranteeing the cleanliness of all communal spaces. The CDC advises daily cleaning surfaces,
including desks, doors, valves, and phones. At COIT, our qualified staff can advise on the best
cleaning procedures and supplies to help prevent the spread of harmful infections. For up to 48
hours after touching a surface like a desk, workspace, or table, viruses may survive and provide a
threat to other people.
More than ever, employer health is a growing source of worry. An operation that is more
ecologically friendly is appealing to many firms. So that pollutants do not remain in the air and
the atmosphere is not loaded with fragrant cleaning chemicals that may cause an allergic
response in many individuals, a licensed and insured cleaning may utilize safer, “green”
materials. Clean, fresh air is essential to provide workers with a secure, healthy atmosphere. To
maintain them free of infections, the air ducts at your place of business need to be cleaned often.
The method utilized to clean ducts might change. A cutting-edge, sophisticated extraction
technology should remove allergies, germs, dust, dirt, mould, and debris altogether. The interior
air purity of the company may be kept clean by removing all dangerous particles once a year.
This has the advantage of lowering energy bills since the HVAC system will run more
effectively.
Pan 5
References
Blog, C., business, y., & 10 Benefits Of A Professional, C. (2019). 10 Benefits Of A
Professional, Commercial Cleaning Service & Why Every Business Needs One | COIT.
Retrieved 27 August 2022, from https://www.coit.com/blog/your-business/10-benefitsprofessional-commercial-cleaning-service-why-every-business-needs
https://www.maidtogousa.com/

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