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Description

For this assignment, you will need to become familiar with specialized business intelligence (BI) software, and then download the software. Complete the following steps to begin:

Step 1:

Watch an instructional video on the BI software.

Step 2

: Review various BI Software options, including Tableau and Excel. Search the CTU Library and the Internet to learn about optional software.

Step 3

:

If you choose Tableau, download the Tableau BI software.

After you select the link, look for the orange icon in the middle portion of your screen to begin the download or use any BI software to create a graph illustrating comparison between the United States and zip code data.

Consider the following scenario, continued from Unit 1 Individual Project:

Big D Incorporated needs to prepare an assessment regarding the feasibility of making a recommendation for expansion into another market. As the business analyst, your assignment is to prepare a short presentation for the Board of Directors that apply concepts learned in Unit 1 and concepts from Unit 2 to make the necessary recommendations and justifications for those recommendations. You will need to compare and contrast the varying markets to make the best recommendation possible. Complete the following:

Download the reports for the United States from this Web site.

The Web site provides free demographical services where one can choose from a variety of criteria and generate reports based on the U.S. Census data. This particular file contains 4 reports:

General Summary

Census Trend 1980 to 2000 Summary

Occupation and Employment Summary

Income Summary (based on the entire United States)

Download the reports for zip code 60614 from this Web site.

This particular file contains 4 reports:

General Summary

Census Trend 1980 to 2000 Summary

Occupation and Employment Summary

Income Summary based on the U.S. zip code 60614

Using all 4 demographic reports (General Summary, Census Trend 1980 to 2000 Summary, Occupation and Employment Summary, and Income Summary) for the United States and zip code 60614, prepare a 1-page summary slide explaining how your territory differs from the national profile. Feel free to note anything that you found surprising in the data.

Use the BI software you choose to depict information from these reports.

Prepare a presentation of 4–5 slides of your major findings. You may group a category of data from the Total United States and zip code 60614, and create a graph to show how they differ. The presentation should have at least 2 graphs and a headline that summarizes a key takeaway from the graph.

Your presentation should include 5–6 slides in PowerPoint, plus title and reference slides with speaker notes (75-word minimum per slide).

For assistance with the usage of Tableau for analysis and reporting, review and use the instructions below. Those should be helpful if you are having problems with the software usage or data. However, you do not need to use Tableau. For BI software usage such as Excel, resort to using the Help functions and other resources on the Internet and in videos to learn how to use Excel to create graphical presentations including table usage.

The instructions to create a bar graph in Tableau (optional) or in another BI software are as follows.

Open the assignment CTU instructions.

Download the BI software.

Create your Tableau Public Account.

Click the download link for the 60614 file (file will open in Excel).

Click the download link for the U.S. file (file will open in Excel).

The following are some options:

Create separate demographical worksheets (e.g., Educational Attainment or Household Income). Include zip code and U.S. data.

See a sample of the file available with column headings and extraneous blanks.

Household IncomeChicagoU.S.198019901980 to 199020001990 to 20001980Median Household Income18,43841,2271.23669,3110.68116,902Average household Income24,24567,6071.788114,6150.69520,382Per Capita Income13,56438,5181.8463,7910.6567,321

See a sample of the file available with column headings and extraneous blanks.

2000 Educational AttainmentU.S.ChicagoCollege: Associates Degree6.3%1.9%College: Bachelor’s Degree15.5%44.2%College: Graduate Degree8.9%34.0%College: Some College, no Degree21.1%8.7%School: 9th to 11th grade, no diploma12.1%3.2%School: Grade K-96.1%2.0%School: High School Graduate28.6%5.6%

Create a file with data organized without extraneous rows and columns but including headings.

The idea is to clean up the file before usage. Separating files and worksheets may be the best way to make this happen

Note that in the real situation, when using BI software, you will want to ensure that your data are clean and that you have similar data in your files.

Save the file(s) on your computer.

Open Tableau. Then do a

File > Open > Open

on your saved file.

At the bottom of the screen on the left, click on the little box next to Sheet 1 (looks like a bar graph with a plus in the top left corner).

Under “Measures” (on the left), you should see “Chicago” and “U.S.” Click on “U.S.,” and pull it into rows at the top of the screen. Then, click on Chicago and pull it over into rows.

Under “Dimensions” on the left, you should see “Household Income.” Click on “Household Income,” and pull it into column.

In the second column from the left, you should see “Measures.”

In the top right corner, you should see a “show me” box illustrating ways you can view the data based on the values you have chosen. To do side-by-side comparisons, put your cursor over the rightmost picture on the third line with the side-by-side blue and orange bars. Click on it. Your graph should appear on the page. You can play around with how you want to portray your data.

To save in Tableau Public, click

File > Save to Tableau Public as… >

give the file a descriptive name. You will be asked to log into Tableau Public using your e-mail and password.

When your graph is saved in public, at the bottom right, there is a download button. Decide how you will save the file. (You can create an image and name the .png file. It will be saved in Tableau Public.)

After the file is saved, open the .png file, and edit or copy the graph.

Open your PowerPoint file, and then paste (special) it on the slide. You can adjust the size.

Repeat the same in Tableau opening of any other prepped and cleaned file.

Note:

Measure values are your number fields; measure names are the descriptors.

For more information on creating PowerPoint Presentations, please visit the Microsoft Office Applications Lab.

Additional Resources to Use

American Marketing Association. (n.d.).

Summary reports

. Retrieved from http:/

www.marketingpower.com/content753.php

Igines. (2012, December 9).

How to make a line graph in Excel (Scientific data)

[Video file]. Retrieved from

Microsoft. (2018).

Create a chart from start to finish.

Retrieved from

https://support.office.com/en-us/article/Create-a-…

References

Pak, A. (2013, August 12).

Tableau public – Overview and applications

[Video file]. Retrieved from

Tableau

.

(2018).

Tableau public

. Retrieved from

http://www.tableausoftware.com/public/

Scenario
Big data is everywhere, and various businesses around the world are driven by big data. While some businesses
rely on big data for organizational decision making, this does not mean that the implications and applications of big
data are properly used to ensure optimal effectiveness for the organization
For this scenario, you have been appointed as a business analyst for Big D Incorporated, charged with providing
authoritative recommendations to the Board of Directors. As the business analyst, the recommendations that you
provide will be based upon data calculated from statistically appropriate formulas. Be reminded that you are not
the company’s statistician yet. However, as the business analyst, you are therefore responsible for interpreting
statistical data and making the appropriate recommendations.
Big D Incorporated was offered a series of business opportunities, and it is your job as the business analyst to
provide expert insight and justification for recommendations regarding these potential prospects.
Date: March 3, 2006
Current Geography Selection: Entire US:
Entire US
General Summary Report
US Census 2000 Basic Variables
2000 Educational Attainment
College: Associates Degree
College: Bachelor’s Degree
College: Graduate Degree
College: Some College, No Degree
School: 9th to 11th grade no diploma
School: Grade K – 9
School: High School Graduate
6.32%
15.54%
8.86%
21.05%
12.05%
6.11%
28.63%
2000 Marital Status
Divorced
Never Married
Now Married
Separated
Widowed
9.75%
27.10%
51.13%
5.40%
6.63%
US Census 2000 Race and Ethnicity
Total Population: Race
Hispanic Ethnicity: Race
American Indian, Eskimo, Aleut Population
Asian
Black Population
0.90%
3.60%
12.30%
American Indian/Alaska Native Alone
Asian Alone
Black Alone
1.20%
0.30%
2.00%
Hispanic Ethnicity
12.50%
Native Hawaiian/Other Pacific Islander
Alone
0.10%
Native Hawaiian and Other Pacific Islander
Alone
Not or Latino
Other Population
Two or More Races
White Population
0.10%
87.50%
5.50%
2.40%
75.10%
Some Other Race
Two or More races
White Alone
Hispanic Ethnicity Population
42.20%
6.30%
47.90%
3504
US Census 2000 Occupation and
Employment
2000 Means of Transportation to Work
Bicycle
Bus or trolley bus
Carpooled
Drove alone
Ferryboat
Motorcycle
Other means
Railroad
Streetcar or trolley car
Subway or elevated
Taxicab
Walked
Worked at home
Workers Age 16+
2000 Travel Time to Work in Minutes
Median Travel Time To Work
0 to 5
5 to 9
10 to 14
15 to 19
20 to 24
25 to 29
30 to 34
35 to 39
40 to 44
45 to 59
60 to 89
90 or more
Worked at home
2150.00%
3.30%
10.70%
14.50%
15.30%
14.00%
5.60%
12.80%
2.50%
3.20%
7.20%
5.00%
2.70%
3.30%
71,787,347
Male Householder
3,776,997
79,134,868
5,428,325
Male HHldr, no wife present, own
children < 18 Female Householder 2,190,989 2,685,682 Female HHldr, no husband present, own children < 18 7,561,874 0.38% 2.50% 12.20% 75.70% 0.00% 0.10% 0.70% 0.50% 0.10% 1.50% 0.20% 2.90% 3.30% 45551 US Census 2000 Family Status: Family Households Family Households Natural Born or Adopted Children in Family Hhlds Grandchildren in Family Hhlds Step Children in Family Hhlds 4,258,524 Married Couple Family Married Couple Family w/ Children < 18 54,493,232 24,835,505 Married Couple Family w/ no own Children < 18 29,657,727 Date: March 3, 2006 Current Geography Selection: Entire US Census Trend 1980 to 2000 Summary Report Basic Variables Population Percent Female Percent Male 1980 1990 Percent Change 1980 to 1990 2000 Percent Change 1990 to 2000 224,811,135 248,710,012 10.60% 281,421,906 13.20% 51.50% 51.30% 10.20% 50.90% 12.50% 48.50% 48.70% 11.10% 49.10% 13.90% 79,887,387 91,947,641 15.10% 105,480,101 14.70% 2.75 2.63 -4.20% 2.59 -1.40% 193,665,964 203,905,540 5.30% 231,374,718 13.50% 5,417,823 6,697,345 23.60% 7,778,633 16.10% 1980 1990 Percent Change 1980 to 1990 2000 Percent Change 1990 to 2000 Median Household Income $16,902 $30,102 78.10% $42,257 40.40% Average Household Income $20,382 $38,464 88.70% $56,643 47.30% Total Households Average Household Size Family Population Group Quarters Population Household Income Per Capita Income $7,321 $14,381 96.40% $21,231 47.60% $ 0 - $9,999 23,151,917 14,160,538 -38.80% 10,061,842 -28.90% $ 10,000 - $14,999 12,228,204 8,114,324 -33.60% 6,653,726 -18.00% $ 15,000 - $19,999 11,292,020 8,091,126 -28.30% 6,597,532 -18.50% $ 20,000 - $29,999 9,945,771 15,439,727 55.20% 13,729,008 -11.10% $ 30,000 - $39,999 12,617,264 13,358,162 5.90% 12,946,852 -3.10% $ 40,000 - $49,999 3,359,065 10,221,806 204.30% 11,203,306 9.60% $ 50,000 - $74,999 3,591,660 13,795,934 284.10% 20,529,242 48.80% $ 75,000 + 3,719,547 8,754,151 135.40% 23,758,288 171.40% $ 75,000 - $99,999 2,578,079 4,711,982 82.80% 10,793,156 129.10% $100,000 + 1,141,468 4,042,169 254.10% $100,000 - $124,999 $125,000 - $149,999 $150,000 + 12,965,132 220.70% 1,834,823 5,488,333 199.10% 763,165 2,654,858 247.90% 1,444,181 4,821,941 233.90% Race and Ethnicity 2000 Percent Change 1990 to 2000 42.10% 2,475,956 26.40% 112.00% 10,641,833 46.40% 45.80% 15,359,073 56.70% 29,986,018 13.80% 34,658,190 15.60% 199,686,676 22,353,238 6.90% 53.80% 211,460,626 35,305,818 5.90% 57.90% 1980 1990 Percent Change 1980 to 1990 2000 Percent Change 1990 to 2000 Owner Occupied Housing 51,428,015 59,025,095 14.80% 69,815,753 18.30% Renter Occupied Housing 28,459,214 32,922,614 15.70% 35,664,348 8.30% 1980 1990 American Indian, Eskimo, Aleut 1,378,738 1,958,777 Asian 3,429,040 7,270,823 Other 6,726,165 9,804,230 Black 26,338,642 186,878,591 14,538,161 White Hispanic Ethnicity Percent Change 1980 to 1990 Housing Units Date: March 3, 2006 Current Geography Selection: Entire US: Entire US Occupation and Employment Summary Report Employment Not in Labor Force 1990 2000 66,603,437 34.70% 78,319,195 36.10% 125,216,716 65.30% 138,829,294 63.90% 115,716,133 92.40% 129,728,865 93.40% Unemployed 7,780,384 6.20% 7,947,452 5.70% In Armed Forces 1,706,113 0.90% 1,152,977 0.80% In Labor Force Employed 2000 Census Transportation, Industry and Occupation Means of Transportation to Work Workers Age 16+ Travel Time to Work 130,881,842 Median Travel Time To Work in Minutes 21 Bicycle 0.40% 0 to 5 3.30% Bus or trolley bus 2.50% 5 to 9 10.70% Carpooled 12.20% 10 to 14 14.50% Drove alone 75.70% 15 to 19 15.30% Ferryboat 0.00% 20 to 24 14.00% Motorcycle 0.10% 25 to 29 5.60% Other means 0.70% 30 to 34 12.80% Railroad 0.50% 35 to 39 2.50% Streetcar or trolley car 0.10% 40 to 44 3.20% Subway or elevated 1.50% 45 to 59 7.20% Taxicab 0.20% 60 to 89 5.00% Walked 2.90% 90 or more 2.70% Worked at home 3.30% Worked at home 3.30% Employment by Industry Occupation Accommodation and food services Administrative and support and waste management service 6.10% 3.40% Aircraft and traffic control occupations Architects surveyors cartographers and engineers Agriculture forestry fishing and hunting 1.50% Arts design entertainment sports and media occupation 1.90% Arts entertainment and recreation 1.80% Building & grounds cleaning & maintenance occupat 3.30% Construction 6.80% Business operations specialists 2.10% Educational services 8.80% Community and social services occupations 1.50% Finance and insurance 5.00% Computer and mathematical occupations 2.40% Construction trades workers 4.70% Drafters engineering and mapping technicians 0.60% Health care and social assistance Information 11.10% 3.10% 0.10% 1.50% Management of companies and enterprises Manufacturing 0.10% 14.10% Education training and library occupations 5.60% Extraction workers 0.10% Mining 0.40% Farmers and farm managers 0.60% Other services (except public administration) 4.90% Farming fishing and forestry occupations 0.70% Professional scientific and technical services 5.90% Financial specialists 2.20% 4.80% Fire fighting prevention and law enforcement workers 1.20% 1.90% Food preparation and serving related occupations 4.80% Health diagnosing and treating practitioners and tech 3.20% Public administration Real estate and rental and leasing Retail trade 11.70% Transportation and warehousing 4.30% Health technologists and technicians 1.40% Utilities 0.90% Healthcare support occupations 2.00% Wholesale trade 3.60% Installation maintenance and repair occupations 3.90% Personal care and service occupations 2.80% Legal occupations 1.10% Life physical and social science occupations 0.90% Management occupations except farmers and farm manage 8.50% Material moving workers 2.50% Motor vehicle operators 2.90% Office and administrative support occupations 15.30% Production 8.40% Protective Service Occupations 0.80% Rail water and other transportation occupations Sales and related occupations 0.30% 11.20% Supervisors construction and extraction workers 0.70% Supervisors transportation and material moving worker 0.20% Date: March 3, 2006 Current Geography Selection: Entire US: Entire US Income Summary Report 2000 Census Household Income by Type Total Households 105,480,101 Average Household Income $56,643 Total Population 281,421,906 Median Household Income $42,257 Total Workers 130,881,842 Per Capita Household Income $21,587 Income by Type: Earnings $ 1 to $2,499 or less Household Income Percents $ 0 - $9,999 9.54% $ 2,500 to $4,999 10,621,378 7,953,137 $ 10,000 - $14,999 6.31% $ 5,000 to $7,499 8,124,698 $ 15,000 - $19,999 6.25% $ 7,500 to $9,999 6,504,581 $ 20,000 - $24,999 6.57% $ 10,000 to $12,499 9,597,527 $ 25,000 - $29,999 6.44% $ 12,500 to $14,999 6,201,326 $ 30,000 - $34,999 6.37% $ 15,000 to $17,499 8,302,907 $ 35,000 - $39,999 5.91% $ 17,500 to $19,999 6,179,510 $ 40,000 - $44,999 5.65% $ 20,000 to $22,499 9,086,198 $ 45,000 - $49,999 4.97% $ 22,500 to $24,999 5,644,521 $ 50,000 - $59,999 9.04% $ 25,000 to $29,999 12,996,782 $ 60,000 - $74,999 10.43% $ 30,000 to $34,999 11,366,211 $ 75,000 - $99,999 10.23% $ 35,000 to $39,999 9,219,670 $100,000 - $124,999 5.20% $ 40,000 to $44,999 7,744,095 $125,000 - $149,999 2.52% $ 45,000 to $49,999 5,200,969 $150,000 - $199,999 2.20% $ 50,000 to $54,999 5,563,669 $200,000 + 2.37% $ 55,000 to $64,999 6,146,281 $ 65,000 to $74,999 2,041,290 $ 75,000 to $99,999 2,191,536 $100,000 or more 1,850,632 HH Income By Age of Householder Purchase answer to see full attachment

  
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