CONDUCT A PERSONAL RESEARCH PROJECT BY APPLYING DATA MINING AND MODELING TECHNIQUES
Individual Project 2 (10%)
Rubric Prepared by Prof: Andy Asare, Ph.D., PMP
1. Do not share this rubric or project online e.g., on CourseHero or Social media platforms.
2. Read the rubric (Instructions) below carefully to guide you complete your project successfully.
Conduct a personal research project by applying data mining and modeling techniques.
Your project should be aligned with your career plans in the field of Data and analytics.
Select a research topic that is viable to complete (Contact me if you are not sure of your topic).
Use APA Referencing Style
Font size 12, Spacing, 1.5, Font Style Calibri (Body)
A Maximum of 10 pages, a minimum of 7 pages, excluding reference pages.
At the completion of this project, you should be able to,
1. Describe how to Identify business problems
2. Develop a business research plan.
3. Apply analytical techniques and tools in collecting online data.
4. Analyze data using advanced analytical tools.
5. Make business recommendations based on analytical report.
6. Prepare a research report suitable for an international journal publication
Your work should include a minimum of 15 insert citation and references from scientific journals such as such as
Elsevier, Taylor and Francis, Sage Publishers etc. You can get free access to resources from these websites directly or by
using the college Library. Click here to login to the college Library.
Leverage Google Scholar and research gate for more resources on your topic.
Find below some reading resources to get you started.
Introduction of the Project â€“ 2.5%
This should include
Background of the Research – An Introduction which provides a brief overview
of your research project
Explain the set of reasons or logical basis for the need for your research project.
Describe the purpose of your research project
Based on your research background list the research question/s that your
research project sets out to answer
1. Describe the theoretical contributions of your project.
2. Describe the practical contributions of your study, how will this study
contribute to managerial decision making to better improve on business
What makes your project unique from other related projects?
Explains how your research project is organized.
Conduct a literature review related to the research topic. This should include
review of books, scholarly articles, and any other sources relevant to your
research project objectives.
What are the testable propositions or predictive assertions about the potential
outcomes of your research project based on the extensive literature review?
Create a data model that defines a visual representation of data elements, and
of the project
Structure of the
Research Methodology 2.5%
METHODOLOGY This should include
Overview of the Briefly describe the Data Mining Technique that would be used for the study that
includes, data gathering, data cleaning, data analysis and data storage using
analytical tools of your choice.
1. Explain the source of data collection and give reasons to why that platform
2. Explain the types of analytical tools used for the extraction of data.
3. Explain the type of data collected for the study.
1. In detailed, describe how the data generated was cleaned and processed.
2. In detailed, describe the analytical tools or software used in the data
3. Describe how the data was stored.
Data Analysis 2.5%
Overview of Data
This should include
Briefly explain how the researcher conducted multiple analyses using
Also explains at least five types of analysis that conducted and explain how
these analytics techniques were applicable to your project.
Detailed interpretation and description of the significance of your findings
considering what was already known about the research problem being
Detailed explanation of any new findings or insights about the research
problem after taking the findings into consideration.
Research Implications and Conclusion 2.5%
Abstract or Executive
Report Cover Page
Research Data File
This should include
Provide a minimum of 4 practical recommendations based on the findings of
the research project and indicate the specific measures or directions that
can be taken by the decision makers of the company.
Provide a minimum of 4 theoretical recommendations based on the findings
of the research project and indicate the how they contribute to existing
knowledge of literature in the field of the study. Also provide the specific
recommendations on subsequent research that can be conducted in this
field considering the findings and limitations of the study
Explain the characteristics of research process, design, and methodology
that might have impacted or influenced the application or interpretation of
the results of the research project.
Restate your research project and summarize the main points of evidence
for your client of readers. Think of why your research project report should
matter to your project client and readers after they have finished reading
Use APA format (In-text citations are required) Think of using Mendeley
In one paragraph of 250 words or less, describe the key aspects of the entire
research report in an arranged order which includes: 1) the aim of the study
and the research problem(s) 2) the basic design of the study (data gathering
and analysis process); 3) major findings or trends in the research analysis;
and 4) a summary of your practical, and theoretical recommendations.
Your report should include a formal cover page that includes, the title of the
project, the name of the project client, the name of the course with course
details, and the name of your student ID.
Convert you research data into CSV file and upload on Blackboard as a zip
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