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Unit II Assignment
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Weight: 10% of course grade
Grading Rubric
Due: Tuesday, 12/14/2021 11:59 PM (CST)
Instructions
You are continuing to serve as a private economic consultant for Ruby Red Movie Theater in town.
The theater would like to have your input concerning what prices they should charge for movie
tickets and the average prices for concession stand items.
Access the Unit II Assignment Worksheet in Blackboard.
Assignment Instructions:
Complete the Unit II Assignment Worksheet. This worksheet contains a series of questions
concerning your reviews of the movie ticket and concession items; be sure to answer them all and
put your answers in the worksheet.
Once you have completed your worksheet, use the information you gathered there to write an essay
describing your calculations, what you suggest is the equilibrium price and quantity of movie tickets
and concession items for Ruby Red Movie Theater, and factors that could cause the supply and
demand curves to shift. Specifically, address the information from your worksheet when writing your
essay, as well as the following:
The movie theater manager has seen a dramatic decrease in the quantity of movie tickets and
concession items purchased over the last year. Indicate the following:
â–ª two factors that might have caused the demand curve to shift to the left (decrease) for movie
tickets, and
â–ª two factors that might have changed and caused the demand for concession items to shift to the
left (decrease).
Your essay must be at least two written pages, not counting the references page. Be sure to include
an introduction and a title page. You are required to use at least two peer-reviewed scholarly
sources. All sources used, including the textbook, must be referenced; paraphrased and quoted
material must have accompanying citations. All references and citations used must be in APA Style.
â–ª
Copy and paste your essay into the Word document on the page indicated at the end of the
worksheet. This means that everything for this assignment—the completed worksheet, all graphs,
and the completed essay—should be provided in one Word document that you will upload via
SafeAssign.
Unit II Assignment Worksheet
This worksheet is intended to help you develop the information you will use to complete your
Unit II Assignment.
Completing only this worksheet does not constitute completion of the Unit II Assignment.
You need to complete all parts of the assignment, which also include writing an essay about
the information you obtain in this worksheet. You will copy and paste your essay at the end
of this document where indicated, and then upload your assignment via SafeAssign.
Instructions:
1. Complete the Unit II Worksheet.
2. Use your Unit II Worksheet responses to help you formulate your ideas for writing your
essay; you are expected to expand on these questions when writing your essay.
3. Include your graphs in the areas indicated in this worksheet.
4. Copy and paste your essay in to this worksheet, then upload the entire assignment via
SafeAssign.
Part 1
Given the quantity of total movie tickets and total concession stand items consumed in a month
and the total utility derived at Ruby Red Movie Theater for each, calculate the marginal utility
and the marginal utility per dollar for movie tickets and average concession stand items.
Step 1: Calculate marginal utility and marginal utility per dollar for movie tickets.
Quantity of
Tickets
Consumed
0
Total
Utility
Marginal
Utility
Movie Ticket
Price
0


200
150
$10.00
400
275
$10.00
600
375
$10.00
800
450
$10.00
1,000
500
$10.00
1,200
525
$10.00
1,400
525
$10.00
Marginal Utility
Per Dollar for
Movie Tickets

Step 2: Calculate marginal utility and marginal utility per dollar for concession stand items.
Quantity of
Concession
Stand Items
Consumed
0
Total
Utility
Marginal
Utility
Average Item
Price
Marginal Utility
Per Dollar for
Concession Items
0



400
200
$15.00
800
375
$15.00
1,200
525
$15.00
1,600
650
$15.00
2,000
750
$15.00
2,400
825
$15.00
2,800
875
$15.00
Part 1 Question 1: What quantity combination of movie tickets and concession stand items
would maximize utility?
Your Answers:
Quantity of Movie Tickets
Quantity of Concession Stand Items
Part 1 Question 2: What is the price of movie tickets and average price of concession stand
items?
Your Answers:
Movie Ticket Price
Concession Stand Items Average Price
Part 2
Given the quantity of total movie tickets and total concession stand items consumed in a month
and the total utility derived at Ruby Red Movie Theater for the change in movie ticket prices,
calculate the marginal utility and the marginal utility per dollar for movie tickets and concession
stand items.
Step 1: Calculate marginal utility and marginal utility per dollar for movie tickets.
Quantity of
Tickets
Consumed
0
Total
Utility
Marginal
Utility
Movie Ticket
Price
0


200
150
$12.00
400
275
$12.00
600
375
$12.00
800
450
$12.00
1,000
500
$12.00
1,200
525
$12.00
1,400
525
$12.00
(Continue on next page)
Marginal Utility
Per Dollar for
Movie Tickets

Step 2: Calculate marginal utility and marginal utility per dollar for concession stand items.
(Note: The information here has not changed from Part 1, Step 2.)
Quantity of
Concession
Stand Items
Consumed
0
Total
Utility
Marginal
Utility
Average Item
Price
0


400
200
$15.00
800
375
$15.00
1,200
525
$15.00
1,600
650
$15.00
2,000
750
$15.00
2,400
825
$15.00
2,800
875
$15.00
Marginal Utility
Per Dollar for
Concession
Items

Part 2 Question 1: What quantity combination of movie tickets and concession stand items
would maximize utility now that the price of movie tickets has changed?
Your Answers:
Quantity of Movie Tickets
Quantity of Concession Stand Items
Part 2 Question 2: What is the price of movie tickets?
Your Answer:
Movie Ticket Price
Part 3
Given the total quantity of movie tickets and total concession stand items consumed in a month
and the total utility derived at Ruby Red Movie Theater for the change in concession stand
prices, calculate the marginal utility and the marginal utility per dollar for movie tickets and
concession stand items.
Step 1: Calculate marginal utility and marginal utility per dollar for movie tickets. (Note: The
information here is the same as in Part 1, Step 1.)
Quantity of
Tickets
Consumed
0
Total
Utility
Marginal
Utility
Movie Ticket
Price
0


200
150
$10.00
400
275
$10.00
600
375
$10.00
800
450
$10.00
1,000
500
$10.00
1,200
525
$10.00
1,400
525
$10.00
(Continue on next page)
Marginal Utility
Per Dollar for
Movie Tickets

Step 2: Calculate marginal utility and marginal utility per dollar for concession stand items.
Quantity of
Concession
Stand Items
Consumed
0
Total
Utility
Marginal
Utility
Average Item
Price
0


400
200
$20.00
800
375
$20.00
1,200
525
$20.00
1,600
650
$20.00
2,000
750
$20.00
2,400
825
$20.00
2,800
875
$20.00
Marginal Utility
Per Dollar for
Concession
Items

Part 3 Question 1: What quantity combination of movie tickets and concession stand items
would maximize utility now that the average price of concession items has changed?
Your Answers:
Quantity of Movie Tickets
Quantity of Concession Stand Items
Part 3 Question 2: What is the average price concession stand items?
Your Answer:
Concession Stand Items Average Price
Part 4
Answer the following from the calculations you made above:
Step 1: In regard to movie tickets, report the price and quantity you calculated in Questions 1
and 2 from Parts 1 and 2.
Movie Tickets
Price
Quantity
Part 1: Question 1 and Question 2
Part 2: Question 1 and Question 2
Task: Graph the demand curve for movie tickets from the information above. Provide a copy of
your graph in the box below. You can use a computer program such as Microsoft Excel or even
draw the demand curve for movie tickets by hand, then take a clear, easy-to-read photo of it
and insert it. Be sure to resize your graph or photo so that it completely fits in the box.
Step 2: In regard to concession stand items, report the price and quantity you calculated in
Questions 1 and 2 from Parts 1 and 2.
Concession Stand Items
Average Price
Quantity
Part 1: Question 1 and Question 2
Part 2: Question 1 and Question 2
Task: Graph the demand curve for concession stand items from the information above. Provide
a copy of your graph in the area below. You can use a computer program such as Microsoft
Excel or even draw the demand curve for concession stand items by hand, then take a clear,
easy-to-read photo of it and insert it. Be sure to resize your graph or photo so that it completely
fits in the box.
Part 5
Given the price and quantity information below, graph the supply curve for movie tickets and
concession stand items on separate graphs.
Step 1: Graph the supply of movie tickets given the prices and quantities supplied below.
Movie Ticket Prices and Quantity Supplied
Movie Ticket
Price
$2
$3
$4
$5
$6
$7
$8
$9
$10
$11
$12
$13
$14
$15
Quantity
Supplied of
Movie Tickets
1,800
1,800
1,800
1,800
1,800
1,800
1,800
1,800
1,800
1,800
1,800
1,800
1,800
1,800
Insert graph here: To create your graph, you can use a computer program such as Microsoft
Excel or even draw the demand curve for movie tickets by hand, then take a clear, easy-toread photo of it and insert it. Be sure to resize your graph or photo so that it completely fits in
the box.
Part 5 Question 1: Why is the quantity supplied of movie tickets the same regardless of the
price of movie tickets? Enter your response in the box below.
Step 2: Graph the supply of concession stand items given the prices and quantities supplied
below.
Concession Stand Item Prices and Quantity Supplied
Average
Concession
Stand Price
$1
$2
$3
$4
$5
$6
$7
$8
$9
$10
$11
$12
$13
Quantity Supplied of
Concession Stand Items
500
700
900
1,100
1,300
1,500
1,700
1,900
2,100
2,300
2,500
2,700
2,900
Draw or insert graph here: (Make sure your graph fits entirely in the box.)
Part 6
Graph the supply and demand for movie tickets and concession stand items.
Step 1: Graph the supply and demand for movie tickets on one graph.
Draw or insert graph here: (Make sure your graph fits entirely in the box.)
Step 2: Estimate the equilibrium price and quantity for movie tickets:
Equilibrium Price: _____________________
Equilibrium Quantity: ________________________
Step 3: Graph the supply and demand for concession stand items on one graph.
Draw or insert graph here: (Make sure your graph fits entirely in the box.)
Step 4: Estimate the equilibrium price and quantity for concession stand items:
Equilibrium Price: ___________________________
Equilibrium Quantity: ________________________
Continue on next page. You will start your essay there, beginning with a title page that
provides the title of the paper, your name, university name, course name, instructor name,
and the date.
(Insert entire essay here—title page, essay, and references. Be sure to delete this comment.)

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