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Please read the directions carefully.

*** please note that a flyer will have to be made!!!


This assignment contains TWO main components.

Part one (worth 80 points):

You’ll need to create either an infographic or a flyer that conveys expert knowledge/information to a non-expert audience. Your informational visual should be no more than one page and should focus on content that connects back to your major or minor. The content can be created by you or found through your research but be sure to cite all sources of information and graphics/images/visuals used. Further, you’ll need to make choices about the content and genre of your informational visual (such as whether or not you’ll create an infographic or flyer) based on the rhetorical situation in which your informational visual will be presented.


My topic is substance abuse among college students.

I attached a PDF titled, “ Choosing Topic Paper.”

It goes into short detail about my topic and is a brief intro.

**Note: If you’re feeling stuck or uninspired when creating your informational visual, refer to any of the websites mentioned in Nicotra’s “Creating Visual Compositions.” Seeing examples of what others have done can help you get a sense of how you might organize/design your own informational visual. However, be careful to avoid replicating a design you’ve seen exactly. While it’s okay to replicate a couple aspects of a design and adjust it to fit the specific rhetorical situation for your informational visual, copying the entire piece is considered plagiarism.

Part two (worth 20 points):

Once you’ve created your informational visual, you’ll then need to discuss the rhetorical choices and design principles you used to make a user-friendly informational visual in a rhetorical choices and design memo that is addressed to me (Ms. Woolley).

Here are examples:

Criteria for Evaluation:

Effective Design: How well does the document use design principles including contrast, repetition, alignment, proximity, hierarchy, space, and typography to create an attractive, user-friendly visual?

• Rhetorical Situation: How well does the informational visual address the rhetorical situation from the proposal? If the situation changed as the design evolved, how does the design address the current rhetorical situation for the document? (The rhetorical choices memo answers in words while the document answers in design.)

Citation & Crediting: Are all of the sources of information, images, and graphics cited or credited in a manner that’s appropriate to the genre of the visual?

Informational Visual Proposal
Student’s Name
Institutional Affiliation
Informational Visual Proposal
To: Ms. Woolley
Subject: Informational Visual Proposal
Due to rampant substance abuse in the institutions of higher learning, I wanted to let you
know that I will be writing on the effects of substance use on college students. Over the past ten
years, college campuses in the United States have witnessed a high rate of stimulant, illicit drug
use, and cannabis among students (Welsh et al., 2019). Negative consequences always
accompany substance use among these students.
My visual information targets the college students who are my specific audience. Apart
from the college students, anyone on campus, including lecturers and other workers, may be
interested to know about the content in my informational visual. My audience will read or
engage with the document by reading it and trying to understand the information being
conveyed. The level of engagement I aim to promote will be using compelling visual images.
The eye-catching visual images will captivate and make the audience focus, thus understanding
the message being conveyed. I will use good visual designs by using design principles to
encourage the audience’s engagement with the informational visual. I will use the design
principles by creating contrast to create a hierarchy of information and a good balance to help the
image have an appealing stability in how it will be presented.
My informational visual’s primary purpose is to inform busy college students about the
negative consequences of substance use. Substance use has negative impacts on the college
students, such as lowering academic performance, increased rate of experiencing and committing
sexual assault, the likelihood of being unemployed after graduating, and health challenges. I
purpose to let these college students become aware of these negative challenges associated with
substance use that may ruin their lives if care is not taken. Besides, I also have a secondary
purpose which is to persuade these to abstain from substance use.
My presentation falls under the genre of visual langue. Therefore, I will create an
informal visual to convey an argument concerning the negative impacts of substance use. The
audience will use this information to understand the dangers of engaging and substance use fully
and thus restrain from such habits. The audience might encounter my informational visual on the
college campus.
Welsh, J. W., Shentu, Y., & Sarvey, D. B. (2019). Substance use among college
students. FOCUS, A Journal of the American Psychiatric Association, 17(2), 117-127.

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