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Read the attached instructions, then watch the video and answer the questions on the attached doc.

MAN 6686 – MASTER’S SEMINAR IN INTERNATIONAL BUSINESS
EXECUTIVE SESSION ANALYSIS
Assignment Guidelines & Grading Rubric
This is an INDIVIDUAL assignment.
A.
Executive Sessions Overview
The executive sessions provide an opportunity to hear from top executives from
global companies with international operations. They will provide insight into how
a company decides to grow globally, the factors that influence these decisions,
the analysis process for where to target this growth and the socio-economic
factors that must be addressed to ensure success.
It is important that you take notes and ask questions during these sessions. It is
likewise important that you conduct research in advance of each session,
including home country & international operations, and business units and
successes and challenges implementing international business strategies.
B.
Report Content
For each session, address the following:
C.
1.
Provide a description of the rationale and complexities that were taken into
account from the perspective of the company, including the political,
economic, socio-cultural, legal and technological factors for the
geographic areas where it has grown.
2.
How has the company used international operations to sustain and grow
its competitive advantages?
3.
What incremental economic value has the company achieved through
international operations?
4.
From your perspective, how do you evaluate the results of the decisions to
internationalize to date, including the impact on shareholder value?
Report Content and Structure
The content and structure of your report should be as follows:
1.
2.
Cover Page with your name and Panther ID
Specific heading for each question.
Page 1 of 2
3.
D.
E.
At least 2-3 pages, 1,000-1,200 words, single spaced, 12-point font, 1”
margins. The page/word count excludes the title and reference pages,
and any graphs or charts.
Additional Instructions
1.
Answer the questions in a Word doc.
2.
Submitting the report: Submit the final report as a Word doc attachment
in the Executive Sessions Dropbox in Canvas.
Grading Rubric
The assignment will be out of 40 points as follows. Your grade will be calculated
as a percentage of the points earned (e.g., 32.4 pts = 32.4/40 = 81%)
1. Content: Format/Structure
2. Content: Support of
argument/position
3. Completeness of answers
4. Coherency / conciseness/
Language / Flow /
Grammar/ Spelling
Total Score (Points)
Excellent
8.1 – 10.0
Good
6.1 – 8.0
Acceptable
4.1 – 6.0
Unacceptable
1.0 – 4.0
8.1 – 10.0
6.1 – 8.0
4.1 – 6.0
1.0 – 4.0
8.1 – 10.0
6.1 – 8.0
4.1 – 6.0
1.0 – 4.0
8.1 – 10.0
6.1 – 8.0
4.1 – 6.0
1.0 – 4.0
32.4 – 40.0
24.4 – 32.0
16.4 – 24.0
4.0 – 16.0
Page 2 of 2

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