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Overall Content

(60 points)

Includes sections outlined in instructions (cover page, introduction, raw materials, summary & synthesis)

Raw Materials section includes six subheadings for categories evaluated

Each subheading includes the three parts outlined in instructions

Each part includes at least one paragraph

For every section, use of other people’s feedback is utilized and referenced; For Strengths category & for Personality category an online assessment tool was used and is referenced in the writing

Self-evaluation for each category is thorough

Summary & Synthesis

(25 points)

Summarize the results for all categories, focusing on main ideas that are most pertinent to the overall purpose of the assignment

Synthesize results by comparing contrasting across all categories to point out conflicts & synergies; highlight important points discussing their relevance & draw your own conclusions; positive and negative balance is addressed; relation of various traits and sets of traits to core values is addressed


(15 points)

Document is free from spelling errors, typos, grammatical errors; document uses appropriate and consistent punctuation, capitalization, font family, font size and margins; formatting is consistent making document is easy to read/scan quickly

Tone is professional; Writing is clear and organized

Document is visually appealing; charts, graphs, figures and/or bullet points are used appropriately; any charts, graphs, figures are referenced in the writing; appropriate headings and subheadings have been used; any URLs included are active, clickable links

Any external sources or websites that are used are appropriately cited

Raw Materials Assessment
As explained in the reading “Start the Marketing Yourself Process by Assessing Your Raw
Materials,” a thorough assessment of your personal raw materials will be necessary for you to
begin the marketing yourself process.
Step 1
For this assignment, you will need to conduct an evaluation of your own personal raw
materials with respect to the following six categories (each of which was explained in the
assigned reading and videos):
1. Strengths (or what you’re already good at)
2. Potential Strengths (or what you think you could possibly be good at with
3. Faults or Bad Habits
4. Interests, Desires, Passions (or what motivates you)
5. Your “Personality”
6. Core Values (or what’s important to you)
Step 2
After conducting your self-assessment, write up your results using the following guide:
1. Cover Page
Name, Panther ID, Major, Minor, Certificate(s), Assignment Title
2. Introduction
Discuss the purpose for your raw materials self-assessment.
3. Raw Materials
For each of the six categories, please explain the following:
a. How did you conduct your self-assessment for that particular raw materials
category? Use at least one online assessment for the Strengths category and
at least one online assessment for the Personality category. You may use
other online assessments for other categories if you wish. For all categories,
you should seek the feedback of your family, friends, co-workers, supervisors,
and/or employees, etc. in order to gain knowledge from a different
perspective. Explain why you used the various assessments and/or sources
that you used.
b. What are your resulting findings? In other words, what are your strengths?
…your potential strengths? …your faults or bad habits? Etc. Be sure to
describe each trait or aspect (just listing a few adjectives is not “A” or “B”
work). Be specific and detailed in describing your findings.
c. What insights about yourself did you learn from the self-assessment for each
raw materials category? What was expected and what was unexpected?
Why? How did you feel about the insights of the other people you consulted?
Are you coming across as having different raw materials than you think you
possess? Are you portraying your raw materials as you desire? Also, what do
you think about any discrepancies between the feedback that you received
from other people and from the online tools?
You should have at least one paragraph for each of these three parts above (a-c)
for each one of the six categories.
4. Summary & Synthesis
(a) Provide an overall summary of your raw materials and then
(b) (this is very important) synthesize the results for all the categories.
Consider the balance between the positives and the negatives. Consider how certain
traits or attributes might complement or might compete with others. Consider
whether certain traits (either initially seen as positive or negative) might coincide
with or perhaps might conflict with your discovery of your core values. Speculate on
how the synergies or lack of synergies between raw materials categories might help
and/or hurt your abilities to develop your personal/professional brand and market
yourself. This synthesis and summary section is a critical element in tying all of your
assessment work together, and will help you drive your “marketing yourself” plans as
you move forward. Be sure to put significant effort into this section.
Assignment Formatting
Submit as a PDF file upload. Document should use Times New Roman 12-point font, be
single-spaced (with spacing between sections and/or paragraphs as desired), use
appropriate headings and subheadings for each section and page numbering. Length of
assignment usually ranges between 8-14 pages.
Assignments should be completed and submitted before due date/times. Late penalty is
10% deduction per day (or partial day) late. No plagiarism, copying or cheating. TurnItIn
may be used to check assignment originality. Refer to the rubric before submitting the

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