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tips for website analysis project:

Tip 1:

Beyond language and tone, there are other ways to revise. You might want to consider how the webpage is organized and ask yourself if there’s a better way to organize the information. You might also want to ask yourself if the webpage delivers information in the proper order or if there’s too much going on and it therefore feels busy.

A well-organized document is key to successful communication. When you visit the webpage you selected, do you feel grounded in the material, or do you find yourself overwhelmed? If you feel overwhelmed this might indicate a need to consider restructuring/reorganizing the document in your revision.

Tip 2:

Many university websites have landing pages for each one of their departments, and yet each one of these websites is written differently. If you’re revising a document for a particular program at the university, it might help to look at how other schools and websites organize similar information. For example, most universities have an Academic Integrity Honor Policy, and while there is a lot of crossover in these policies, universities tend to frame their policies in different ways. For an example, here’s a part of the Academic Integrity Honor Policy from Rutgers-Newark and NJIT:

Writing Program Academic Integrity Policy:

The Rutgers University Academic Integrity Policy defines plagiarism as “the use of another person’s words, ideas, or results without giving that person appropriate credit.” In Writing Program courses instruction is given and emphasis is placed on attribution and citation skills. Intentionally committing plagiarism is a serious offense that results in severe consequences. Writing Program instructors are required to report students who intentionally violate this policy to the Director of the Writing Program and to the Office of Student Judicial Affairs.

NJIT University Code on Academic Integrity:

The New Jersey Institute of Technology is an institution dedicated to the pursuit of knowledge through teaching and research. We expect out graduates to assume positions of leadership within their professions and communities. Honesty in your academic work will develop into professional integrity. The NJIT Code of Academic Integrity embodies a spirit of mutual trust and intellectual honesty that is central to the very nature of the university and represents the highest possible expression of shared values among the members of the university community.

Both of these policies are written differently and provide different expectations. Which do you think is the more effective and why? What kind of language do they use and how do these convey different meanings?

Finally, here are some examples of websites students have used in the past for this project.


(Links to an external site.)


(Links to an external site.)


(Links to an external site.)

Please note that these are all relatively brief written documents designed to communicate clear information.

For this assignment, you will work to revise one page of





website of an

organization connected to your professional field


Try to find a


page that is primarily

driven by written content rather than visual content, as


ting writing will be essential


this project.

You m

ust include the link to the

web page

that you’

ve chosen. Please

email me

if you’re struggling to find a


page to evaluate.

After you’ve selected a

web page



assignment will follow a




Part 1:



analysis investigating the strategies that the

web page

uses to communicate

with its intended audience. In your analysis, you might try to answer some of the following

questions: Who is the intended audience? Is

the page well focused

and effectively organi


What kind of language does the

web page

use? How would


describe the tone of the




Your analysis

should cite specific


and address

“how” the

web page

aims to

communicate meaning based on our discussion



situations, strat

egies and social

context. Your analysis



one to



Part 2:


the content of the

web page

based off of your analysis. Try to use language

that targets a specific audience, and maintain


awareness of the social context. Do not reuse

the language on the website

; instead, try


reinvent the content as if you were

hired by NJIT

(or the organizati

on you’ve selected)

to be a technical


. The goal is to practice

developing ori

ginal writing

while consi

dering methods of organization




length of this

part of the assignment will depend on the web page you’ve selected.

Part 3:

Write a reflection piece explaining

your approach to your revision.

Explain the

choices that you made, and why you


these changes were justified. I’m mostly

concerned with understanding how and why you were able to arrive at particular writi


choices throughout the writing process.

In this process, it might be useful to point out flaws

that you identified in your analysis of the website, and

to explain how you attempted to

address these flaws in your revision.

Your reflection piece should be

two pages long


Each part of this assignment must be submitted in order for you to gain full credit. The goal

of the assignment is not only to better understanding the rhetorical purpose of writing for

digital environments

, but also to develop an underst



the writing process as a whole.

This means learning to observe, revise and reflect on the writing choices

that you or other

authors have made.

Between the

website analysis, the rewrite of the website, and


reflection piece

Intended Audience:
These instructions are intended for use by the home gardener who has had little or no experience
planting potatoes. Although I am addressing an inexperienced potato producer, I intend for this
paper to be used by readers who may have had other gardening experience. This paper could be
placed in local nurseries for those who desire detailed instructions about growing potatoes.
How to Raise Potatoes in the Home Garden
If you like tender, juicy potatoes, home-grown are definitely the best. Although the plant of the
potato is visible above the ground, the end product is found below the soil. The process from
preparing to eating can take as long as 3-4 months, but the results will be worth the wait.
Gardening experts agree that the best time for potato planting is about a month before the last
spring frost. This time period will allow the potato to emerge from the soil after freezing
conditions but be harvested before the extreme heat of summer. Although this vegetable can be
purchased rather cheaply in the supermarket, the quality of home-grown potatoes far exceeds
those bagged on grocery shelves.
The production of potatoes can be divided into these steps: (1) preparing the soil, (2) preparing
the potatoes, (3) planting the potatoes, (4) maintaining the plants, and (5) harvesting the potatoes.
Tools and Supplies
To complete the entire project you will need the following tools:
Spading fork
Tiller (if available)
A tiller is a gas-powered machine that can break up, mulch, and aerate soil with deep-cutting
blades that extend deep into the ground. Tillers are useful in small gardens over one-hundred
square feet. A typical tiller is somewhat larger than a gas-powered lawn mower and requires a
larger, more powerful engine than do typical lawn mowers. Its most important components are
its blades, usually measuring 24 to 36 inches across, that turn in a circular motion digging down
into the soil with a continuous motion. Gas-powered tillers make preparing a garden much easier,
faster, and less back-breaking than doing so by hand with a shovel or hoe. You guide the tiller
along in front of you and set the depth that the blades will cut into the soil. You make several
cuts through the soil to fully turn it over and aereate it. A garden tiller can also be attached to the
rear of a small tractor. This type of tiller provides satisfactory results but may pose some
difficulty in controlling the direction.
Figure 1. Troy-Bilt Tiller
You will need to purchase the following:
Shallow trays
Water hose
Seed potatoes
Insecticide to control insects
Preparing the Soil
Although potatoes can be raised in virtually any type of soil, best results can be achieved in loam
which is a red clay, sandy combination. Once the garden plot has been selected, the following
steps will utilize the best growing conditions: (1) clearing the land, (2) loosening the soil, and (3)
digging the holes.
1. Clearing the land of all debris and plants will improve growth of your potatoes. Best
results can be achieved if all debris and previous growth is removed from the area. It is
suggested that raking the entire plot will prove beneficial as the plants start to grow.
2. Loosening the soil will allow the potatoes to develop into healthy plants. Although a hoe
and rake will provide satisfactory results, the job will be much easier with the use of a
gas-powered tiller. These can be rented from local equipment rental facilities.
3. Digging the holes correctly will enable the potatoes to grow above and below the ground.
Although there is some difference in varieties, most potatoes should be planted from 3-5
inches below the ground. These holes can be dug with a hoe in a long trench or individual
Preparing the Potatoes
Although any type of potato can be used for planting, best results can be achieved with the
purchase of certified seed potatoes from a local nursery. After securing the potatoes, they can be
prepared for planting by (1) cutting into pieces and (2) sprouting the eyes.
1. Cutting the potatoes can be achieved with a small, sharp knife. Cut the seed potato into
several pieces making sure each piece as at least one eye and a large piece of the potato.
Note: It is important to include at least one eye on the planting portion since the new
potato will grow from the eye. The first food for the plant will be derived from the
portion of potato.
Figure 2. Potato plant
2. Sprouting the eyes will provide better results for future plants. Lay the pieces out on flat
or shallow trays and allow them to sit in a sunny, airy place for several weeks until the
eyes sprout. These sprouts will be dark green and closely clustered in the eye.
Planting the Potatoes
Once the soil has been prepared and the potatoes have sprouted, you are ready to put them into
the ground. This procedure is extremely important to the success of your future crop. The
planting can be divided into these steps: (1) inserting the potatoes, (2) covering the potatoes and
(3) giving the potatoes a boost.
1. Inserting the potatoes correctly will insure the emergence of your plant. Place a small
segment of the sprouted seed potato in your previously dug trench or hole. Place one
piece of potato every 12 inches. Make sure the eye of the potato is facing up to direct the
plant out of the soil.
2. Covering the potatoes with sufficient loose soil will enable the plant to emerge
successfully from the soil. If the trench or hold has been dug to the correct depth, you
should be able to cover each potato piece with approximately 3 inches of surrounding
loose soil.
3. Giving your planted potatoes a boost with water and fertilizer will start them off on the
right track. Since the eyes are already sprouted, water and fertilizer will allow for the
continued growth of the plant toward the surface of the soil. Sprinkle lightly with
commercial fertilizer or manure and then water each location thoroughly.
Maintaining the Crop
Although the potatoes are now in the ground, it is important to follow some simple procedures to
guarantee the success of your potato yield. This is a crop with a fairly long growing period, so
maintenance of the garden will ensure success. The steps for maintenance include: (1) weeding
the plants, (2) fertilizing the plants, (3) controlling insects, and (4) watering when necessary.
1. Weeding the plants should be done on a regular basis. Use a sharp-pointed hoe to chop
out the foreign weeds. Removal of the chopped weeds will ensure that they do not start to
grow again.
Warning: The vines of the potato can grow freely along the ground. Be careful not to
damage the growing plant.
2. Fertilizing the plants of the potato can ensure growth above and below the ground. The
type of soil will determine the correct fertilizer to be used. A local nursery can provide
the information you need.
3. Controlling insects in your potato garden will enable your plants to continue growing.
There is an all-purpose potato dust or spray that can be purchased to control most bugs
that will damage this vegetable.
4. Watering the plants may be necessary if there is not sufficient rainfall. Keep a water hose
nearby to water whenever the plants seem dry. This will become even more important as
the summer months get hotter.
Harvesting the Potatoes
After several months of anticipation, your potatoes should be carefully observed to determine if
they are ready to be harvested. Because your crop should provide potatoes for many meals to
come, it is important to finalize your project with the following procedures for harvesting: (1)
determining correct time of harvest, (2) removing potatoes from the ground, and (3) storing the
potatoes for extended use.
1. Determining the time of harvest will depend upon several factors. When the vines have
completely died down, the potatoes below the ground will no longer grow. You may also
check the size of your potatoes by digging up in various spots throughout your garden.
2. Removing potatoes from the ground will be hard work but very rewarding. Very carefully
dig up a large area of earth around each vine using a spading fork. Turn over the soil and
carefully remove the potatoes from the soil. Allow the potatoes to dry completely.
3. Storing the potatoes for extended use will allow you to enjoy them for many months to
come. The best environment for storing potatoes is a cool, dark place with plenty of air.
Slat crates are much better than solid boxes or bins.
Warning: Potatoes that have been dug up should not be exposed to the sun any longer
than is necessary to remove dirt. The sun will make the potatoes acquire an unpleasant
Although the process of raising potatoes is a time-consuming, lengthy procedure, the results can
be very satisfying. Not only can you enjoy the benefits for many months, you may also be able to
share your harvest with friends and neighbors.

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