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Select an industry and company of interest

to you; preferably a business from your local area and


a very brief description of the company, mission, product or service and why you believe the company is ready to expand internationally.

Research at least two competitors

to see what developing regions they have expanded to already. For example, if I chose Chick-Fil-A as my company to research, I might research regions that KFC and McDonald’s have already expanded.

Select a couple of key developing regions with emerging markets

based on those

listed above

and compare the following for each region:


This activity will be the foundation of your course project the “Global Business Plan.” This week you will identify a company you would like to take international and begin to start your Global Business Plan by researching the prospects of expanding this company globally into an

emerging market

in a developing region of the world. For this project consider the following regions:

Central America

South America

Eastern Europe

Middle East

North Africa

Sub-Saharan Africa

Central Asia

Southeast Asia

NOTE: In order to maximize the global learning opportunities in this class, please


selecting countries that are considered

mature markets

. (Links to an external site.)

For this course you will focus on

emerging markets

. (Links to an external site.)

Identify the free trade agreements between the USA and countries within the two regions you are considering.

www.Trade.gov/fta (Links to an external site.)



Link (Links to an external site.)

(Links to an external site.)

to learn more about U.S. companies expanding overseas to specific countries in your two targeted regions by watching the short videos.

Review Section 1 Resources (in the Modules) for numerous websites to further compare your considered regions.

Select ONE of these regions

based on your compiled research that you want to explore for possible expansion.

NOTE: In Section 2, you will identify 3 possible countries in this region, and begin to analyze them, until you reach a decision of a target country and possible city in Section 3.

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