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This is a PowerPoint project for my international marketing course. Rubric and instructions are attached below! Try to use good sources!

Book:

International Marketing 18e

Author Cateora and Graham

Goal
Demonstrates
knowledge of market
segmentation
Identifies market
entry strategy
Unsatisfactory
Does not identify target
with demographics
Satisfactory
Identifies target market
with specific data
Excellent
Clearly identifies target
market and market size
Does not explain market
entry strategy
Promotion
Does not explain logical
promotion methods (i.e.
internet in the third
world)
Product does not match
demographic
Explains market entry
strategy with specific
method
Describes clear
promotional strategy
specific to market
Explains market entry
strategy congruent to
market dynamics
Provides a logical and
congruent strategy that
matches brand image
Selects a product that
matches target
demographics
Product matches
demographic and
distribution channels
Product
Total
Project Outline for International Marketing
The goal of this project is to assess your ability to synthesize the subject matter from the course and apply it to a
real-world situation. The PowerPoint will be composed of three sections and each section will be presented both
separately and as a complete whole. The Sections and what they should include are listed below.
You may not select Mexico as a target country.
Country Sketch: (20%)
Provide critical information regarding a foreign country:
• Culture
• Political
• Demographics
• Legal
• Religion
• Economics
• Technology
Do a brief description of a U.S. company and summarize their: (20%)
• Mission or strategic goal
• Product
• Marketing Strategies
Incorporate the two sections by diagnosing the appropriate method for your selected company to enter the
selected country.
• Compare and contrast similarities and differences between the cultures and determine the appropriate
marketing strategy and promotional messages (25%)
• Determine the appropriate market entry strategy. Focusing on political, legal and economic factors and
distribution channel factors. (25%)
The PowerPoint should be as complete as possible but no less than twelve slides.
It is also critical that you cite all references. Not doing so is considered plagiarism and will render your work
unacceptable.
(General writing and layout 10%)

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