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Complete the worksheet by answering the prompt (7 questions), only one idea is needed, the seven sources of innovation are The Unexpected · The Incongruity · Process Need · Industry and Market Structure Change · Demographics · Changes in Perception, Meaning, and Mood · New Knowledge.

Business Idea Generation II
Team #:
Team Members:
Generate three business ideas based on brainstorming within your team. For each idea, you are expected
to answer the following questions:
•
The name of your product or service.
•
The “pain” you are going to solve.
•
The product or service offered.
•
The estimated market size and growth rate.
•
How customers will get the product.
•
A compelling example of how the product or service benefits the customer.
•
Why is your product or service innovative? Explain this by using the seven sources of
innovation.
Idea #1
The name of your product or service.
The “pain” you are going to solve.
1
The product or service offered.
The estimated market size and growth rate.
How customers will get the product.
A compelling example of how the product or service benefits the customer.
2
Why is your product or service innovative? Explain this by using the seven sources of innovation.
Idea #2
The name of your product or service.
The “pain” you are going to solve.
The product or service offered.
3
The estimated market size and growth rate.
How customers will get the product.
A compelling example of how the product or service benefits the customer.
Why is your product or service innovative? Explain this by using the seven sources of innovation.
4
Idea #3
The name of your product or service.
The “pain” you are going to solve.
The product or service offered.
The estimated market size and growth rate.
5
How customers will get the product.
A compelling example of how the product or service benefits the customer.
Why is your product or service innovative? Explain this by using the seven sources of innovation.
6

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