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Please refer to the case study attachment, as it entails all necessary details to complete this assignment. There are 5 case questions that need to be answered precisely with supporting content required.  Please review the pertinent instructions thoroughly to include appropriate references and format to prevent points being taken away from this assignment.

Include the following below in the proper standard format. The file can be saved as Module-2 Case Study (ISCS)

Tanesha A. Tyler

ISCS-570-BM1-Information Systems

ISCS-570-BM1-Information Systems
Module 2: Case Study – NBA: COMPETING ON GLOBAL
Due: Sun Jul 10, 2022 11:59pmDue: Sun Jul 10, 2022 11:59pm
Assignment – NBA: COMPETING ON
This case study examines issues surrounding consistent delivery of content in a global
environment. The NBA chose Akamai as its content delivery provider. You probably
receive content from Akamai on a regular basis when you surf the web and might not
have even known it. Akamai’s business model involves delivering content where the
user is not aware that the content is coming from a variety of Content Delivery Network
(CDN) nodes. How can organizations where you work leverage a CDN?
UPDATE: While this case study is still valid, the NBA has changed directions
(sort of) and entered into a new partnership with Microsoft to provide both live
and on-demand streaming of games. They will still use Akamai, but Akamai has
now integrated its Content Delivery Network with Microsoft’s Azure
platform. These things happen frequently in our business environment. While
the NBA has changed its strategy, the principles behind their former partnership
with Akamai remain relevant.
Read the Case Study included at the bottom of this page. Answer the 5 questions at the
end of the Case Study and submit your answers in a single MS Word document via
Canvas. Your answer for each question should include at least one supporting
argument for your answer or position. Be sure to clearly support your argument
justifying your position.
The National Basketball Association (NBA) is the leading professional basketball
league in the United States and Canada with 30 teams. The NBA is one of four North
American professional sports leagues. The other leagues are the Major League
Baseball, the National Football League, and the National Hockey League. While
focused on the North America, the NBA has a large international following and is
televised in 212 countries and 42 languages around the world.
Increasingly, fans want and expect high quality game videos, RSS feeds, widgets, and
Fantasy leagues. NBA.com has an inventory of over 400,000 digital assets, including
15,000 videos. Last year, there were over 850 unique visits to NBA.com from 20
Akamai Technologies, Inc. (NASDAQ: AKAM) is a company that provides a distributed
computing platform for global Internet content and application delivery. Akamai
is headquartered in Cambridge, Massachusetts. The company was founded in 1998
by MIT graduate student Daniel Lewin, along with MIT Applied Mathematics professor
Tom Leighton and MIT Sloan School of Management students Jonathan Seelig
and Preetish Nijhawan. Leighton still serves as Akamai’s Chief Scientist, while Lewin
was killed aboard American Airlines flight 11 which was crashed in the September 11
attacks of 2001. Akamai is a Hawaiian word meaning smart or intelligent.
Akamai’s primary service is provided by its proprietary EdgeNetwork. Akamai
mirrors content—sometimes all content, including HTML and CSS, and
sometimes just media objects such as audio, graphics, animation, and video—from
customer servers. Large firms deliver their content to over 240,000 Akamai servers in
130 countries in 2019. These local Akamai servers cache (store) this content awaiting
local demand. Akamai’s network is intelligent enough not to distribute content to a
local server until and unless there is local demand.
When you click on an online video at NBA.com, the domain name is the same, but the
IP address points to an Akamai server rather than the NBA server. The Akamai server
automatically picked depending on the type of content and the user’s network location.
Akamai’s EdgePlatform is one of the world’s largest distributed computing platforms.
The benefit is that users can receive content from whichever Akamai server is closest to
them or has a good connection, leading to faster download times and less vulnerability
network congestion or outages. The Internet was never designed to handle large
of video simultaneously streaming from a single corporate server to all Internet devices.
However, this content can be sent to the “edge” of the network where Akamai servers
are located, and on a local or regional basis, stream this content on demand from local
servers. Akamai’s 216,000 distributed servers allow it to monitor global Internet traffic
patterns, attacks on the Internet, and latency (delays caused by excessive Internet
In addition to image caching, Akamai provides services which accelerate dynamic
and personalized content and streaming media. Akamai’s personalization product is
called EdgeScape, a geolocation service. Much Web content delivered by Akamai is
personalized to the user’s location and Internet service types. This allows Akamai’s
customers to gain insight into where end users are coming from and what kind of
Internet service they are using. Armed with this knowledge they can customize Web
content for individual end users through a wide range of criteria, making their site
more relevant and compelling to everyone who visits.
For instance, Akamai knows your:
Internet service provider:
Country Code: US
Region Code: NY
Area code: 212
Latitude: 40.7128
Longitude: 74.0092
Time zone: EST
Network: verizon
Throughput: vhigh
Akamai Stream OS is another service that runs on Akamai’s EdgePlatform. It enables
the NBA to get more from its media by providing a simple, automated solution for
managing more than 500,000 media assets, assigning business policies, and publishing
content to multiple distribution channels. NBA.com and NBA Mobile reached a
combined 16.7 billion page views and 4.2 billion video views in 2015. The NBA’s new
Game Time mobile app set a new record with 7.5 million global downloads in 2015.
Since implementing Akamai Stream OS, NBA.com’s traffic has increased
exponentially, with over 60M unique users in 222 countries accessing NBA
Web content each month.
Akamai’s suite of products has helped the NBA reach record traffic levels while
effectively maintaining employment and infrastructure costs.
The reach and stability of Akamai’s network have allowed the NBA to grow
advertising revenues by 500 percent since 2001.
1. Using Porter’s competitive forces model, analyze the NBA’s market situation. How
does the use of Akamai help the NBA compete in this market?
2. Using Porter’s generic strategies model (Table 3.4), what do you think is the NBA’s
strategy or strategies?
3. Why is it important that all fans in the world have the same experience?
4. Why is it important that individual franchise owners can build, manage, and distribute
on the NBA platform their own content?
5. The NBA relies on a number of “partnerships” to deliver its product (live & recorded
games, merchandizing, etc.). Who are the NBA’s partners?
How does the concept of a strategic ecosystem apply to the NBA’s partnership
ISCS 570: Information Technology
Semester: Summer II 2022
Section/Days: Online
Room/Time: Online
Credit Hours: 3
Final Exam: None
Required Course Materials:
Recommended Course Materials:
Course Description:
Instructor: Dr. Laura Poe
E-mail: poelf@longwood.edu
Office: Hiner G13C
Office Hours: Tuesday 6:00-7:00
Office Phone: Zoom or Canvas chat
1. Management Information Systems: Managing The
Digital Firm by Laudon and Laudon, 17th edition,
Publisher: Pearson ISBN-13: 978-0136971276
ISBN-10: 013697127
This course focuses on the function of Information
Systems (IS) and the Information Technology (IT)
infrastructure and the role they play in the organization.
The strategic, economic and managerial aspects of
technology adoption decisions and IT governance
policies are examined from the organizational leader’s
perspective. Both existing and emerging technologies
will be studied to provide awareness of current trends,
organizational impact, risks and benefits. The objective
of this course is to prepare managers to provide
leadership in the use of information systems and
information technology across the enterprise, regardless
of functional area. 3 credits.
Recommended Skills/Preparation:
A business background/education. You should be able to
identify critical components of complex business cases
and analyze the effects of competing
goals/resources/stakeholders on information systems
projects. You should be comfortable advocating for a
particular course of action with a well-supported
argument and convey your position via appropriate oral
and written business communications.
Writing Intensive:
Speaking Intensive:
Tentative Course Schedule
June 27 – July 3
Module 1: Global IT
Module 1:
Video Case
July 4 – 10
Module 2: Strategy,
Ethics, Social Aspects
of IT
Ch 3, 4
Module 2:
Video Case
July 11 – 17
Module 3:
Emerging Technology,
Business Intelligence
Ch 5, 6
Module 3:
Video Case
Assignment 1
July 18 – 24
Module 4:
Ch 7, 8
Module 4:
Discussion 1
Discussion 2
Video Case
July 25 – 31
Module 5: Enterprise
Ch 9, 10
Module 5:
Video Case
Assignment 1
Aug 1 – 7
Module 6: Knowledge
Management, Decision
Support Systems
Ch 11, 12
Module 6:
Video Case
Assignment 1
Aug 8-12
Module 7: Global
Information Systems
Ch 15
Module 7:
Video Case
Assignment 1
Course Objectives
Upon completion of this course, students will:
1. Describe the role that IT plays in today’s business environment.
2. Apply appropriate terminology for IT systems to be able to communicate effectively
regarding IT issues.
3. Describe the role that IT plays in attaining and maintaining a competitive advantage in
today’s rapidly changing business environment.
4. Apply IT concepts to typical business situations.
5. Analyze cases to determine proper and improper application of IT principles.
6. Critique positions on IT-related issues.
7. Debate the relative importance of technology applications in creating business value.
Degree Outcomes
Gain Core
Sound Ethical
Analyze and
Interpret Data
Overview of Course Format
In this class students will explore the modern uses and issues associated with Management
Information Systems from a mostly non-technical perspective. The course will consist of
significant reading each week, with key concepts re-enforced through assignments and
quizzes. Assignments may consist of case studies, discussion board participation, or other
activities suitable for the specific course material covered each week.
Student Evaluation
Points Possible
Case Analyses (7)
Case Assignments
Discussions (8)
Quizzes (6)
Grading Scale
93 – 100
77 – 79
90 – 92
87 – 89
83 – 86
< 70 F 80 – 82 B- (Note: As shown above, there is a 2% “curve” built-in to the grading scheme for the course. Your course grade will be based on the percentage you earn of 1000 points). 4 Homework, Exams and Quizzes: All assignments must be submitted via Canvas unless the assignment contains instructions to the contrary. All written assignments should be submitted in .docx format (MS Word documents). Do not submit .pdf, .odf, .zip, or other types of files for written assignments. There will be quizzes in modules 1-6, but no other exams in the course. LATE POLICY: All assignments and quizzes should be completed by the due date and time noted in Canvas. Late work will not normally be accepted, and late submissions will not be graded. 5 Communication Policy: Email will be the primary means of communication in this class. Students are expected to check their Longwood email regularly throughout the semester. This Course Requires the Use of Respondus: This course requires the use of Respondus for online assessments; Respondus is an online proctoring and cheating deterrent software. Respondus requires the use a computer, webcam, and stable Internet connection. The webcam can be built into your computer or can be the type that plugs in with a USB cable. You DO NOT need to create an account, download software or schedule a proctoring appointment. Respondus is very simple! All you need to do is download the Respondus Lockdown Browser. (https://download.respondus.com/lockdown/download.php?id= 574944722) Respondus will record you via webcam, as well as record all movement on your screen. Respondus has an integrated algorithm that can detect search-engine use, so do not attempt to cheat or look-up answers. This program will also detect secondary device searches, i.e. looking up questions on your cell phone. Getting Started with Respondus: When taking an Respondus assessment, follow these guidelines: • • • • • • • • • • Respondus is not a live proctoring-service, you do not need to schedule an appointment with Respondus in advance Guide: https://web.respondus.com/wpcontent/uploads/2019/08/RLDBQuickStartGuide-Instructure-Student.pdf Turn off all mobile devices, phones, etc. Ensure you are in a location where you won't be interrupted Clear your desk of all external materials — books, papers, other computers, or devices Remain at your desk or workstation for the duration of the test Make sure your webcam is plugged in or enabled before clicking "Take the Exam" When you are ready, click "Take your Exam" to start the authentication process Know that you will be recorded during the assessment to ensure you're using only permitted resources Respondus will prevent you from accessing other websites or applications; you will be unable to exit the test until all questions are completed and submitted For technical difficulties with Respondus, please contact the DEC (1-434-395-4332) or e-mail dec@longwood.edu . Code of Conduct: “All students are expected to maintain professional behavior in the classroom setting, according to the Longwood University Honor Code, spelled out in the Student Handbook. Students have specific rights in the classroom as detailed in Student Handbook. The Student Handbook also specifies proscribed conduct that involves cheating 6 on tests, plagiarism, and/or collusion, as well as fraud, theft, etc. Students should read the Student Handbook carefully and know they are responsible for the content. According to Faculty Rules and Regulations, it is the faculty responsibility to enforce responsible classroom behaviors, and I will do so, beginning with verbal warnings and progressing to dismissal from and class and a failing grade. Students have the right to appeal such action to the Student Behavior Committee.” Honor Code: Cheating in any form will not be tolerated in the College of Business and Economics. If the instructor determines that a student has cheated on an assignment, the grade of “F” may be assigned for the entire course. “Cheating” is the use of unauthorized resources and/or the work of another including, but not limited to, homework, tests, papers, presentations, and exams. Unless specifically instructed otherwise, students are to assume that all coursework is to be the work of the individual student alone. If a student is unsure as to whether collaboration is permitted, the student should contact the professor in advance of performing the work. Attendance Policy: According to Longwood University policy, an instructor may lower a student’s grade by one full letter if 10% of the class is missed and fail the student if 25% of the class is missed. Students are expected to attend every class. As this is an online course, attendance will be gauged by regular Canvas activity and participation in online discussion threads as appropriate. Students should login to Canvas a minimum of 3 times weekly to check for announcements, new discussion forum opportunities and other sources of information. If you expect to be without Internet connectivity for 5 days or more, you should coordinate with the instructor beforehand. Inclement Weather Policy: Please see www.longwood.edu for the latest announcements regarding whether classes and the university will be open or not due to bad weather. Inclement weather is not expected to impact this online course and the course will continue on schedule regardless of campus bad-weather closings. Severe storms causing wide-spread power or Internet outages will be handled on a case-by-case basis. Disability Accommodation: Longwood University seeks to provide equal access to its programs, services and activities for people with disabilities. If a student has a disability and require accommodations, please meet with me early in the semester to discuss learning needs. If a student wishes to request reasonable accommodations (note taking support, extended time for tests, etc.), the student will need to register with the Office of Disability Resources (Graham Hall, (434) 395-2391). The office will require appropriate documentation of disability. All information is kept confidential. 7 Religious Accommodation: If an academic or work requirement conflicts with a student’s religious practices and/or observances, the student may request reasonable accommodations. The request must be in writing, and the instructor or supervisor will review the request. The student and the instructor may also seek assistance from the Dean of Students (http://www.longwood.edu/dos/ ). Writing Center: If a student wants help with writing, The Writing Center is very helpful. (http://www.longwood.edu/academicsuccess/writing-center/ ). Computer Help: If a student has technical issues and needs assistance, please contact the Longwood Help Desk at (434) 395-4357 or helpdesk@longwood.edu. Please visit their webpage (http://www.longwood.edu/usersupport) for hours of operation and additional information. Canvas Help: If a student needs help with using Canvas, the Longwood learning management system, please contact the Digital Education Cooperative (DEC) at dec@longwood.edu or 434395-4332. The DEC is open M-TH 8:00 am – 8:00 pm; F 8:00 am – 5:00 pm, and on Saturdays and Sundays via email. More information about the DEC can be found online at http://www.longwood.edu/dec/. Mental Health: The Student Health and Wellness Center can help with mental health problems. Please visit their website (http://www.longwood.edu/lancer-life/#health-well-being ) to schedule anappointment. For general counseling please visit The Counseling Center (http://www.longwood.edu/counseling/index.html ) to schedule an appointment. 8 Other Class Policies • • • Online quizzes and exams present new test administration challenges. You will find that quizzes and exams are constructed with carefully considered time limitations and generally only a single opportunity to take the test. This is done by design and in conjunction with Respondus to discourage the use of external resources. In light of these design characteristics, you should be cognizant of the following testing rules and recommendations for this course: o All exams and quizzes are to be completed individually without assistance or interaction with others. o No external resources (notes, book, Internet sources, colleagues, etc.) are permitted to be used on exams or quizzes, unless the instructions explicitly dictate otherwise. o You are not permitted to make any copies, screenshots, or other recordings or renderings of exam materials. o You must ensure you have a reliable Internet connection prior to attempting any exam or quiz. In the event of a mid-test service outage, you may request permission to resume the test from the last item viewed and with the allotted time remaining determined by the instructor. These requests are subject to the instructor’s ability validate the incident and determine an appropriate remedy. o You must ensure you have sufficient time to complete all quizzes and exams in a single session. No allowances will be made for work interruptions, family matters, etc. once you begin taking an exam or quiz. Of course, like most rules, there may be exceptions for valid contingencies as determined by the instructor. Communicate! To the extent possible, please inform your instructor ahead of time regarding events that my impact your progress toward course goals. Cite your sources – providing attribution for the ideas of others that you incorporate into your arguments or positions on issues is the professionally ethical thing to do. It is certainly okay to use another person’s ideas, but give them credit when you do. There are two components to properly citing a reference: o Inline citation – generally, you will include the author’s name and the date of their work in close proximity to the introduction of their idea (perhaps at the end of the sentence where the idea is introduced). o Bibliography – this is the full reference identification data for all works cited within your document. Its purpose is to help any reader who wishes to review the original works. o A bibliography without inline citations is useless – how would anyone know what idea came from which reference? o Inline citations without a bibliography are often ambiguous – the common author/date data for a single citation may match thousands of works, but should only match 1 work in your document o The use of supporting ideas from external sources is a great way to build credibility with a reader. Critically analyzing information and developing well-supported arguments/positions is a key component of this course. 9 Module 1 Learning Objectives • • • • Explain how information systems are transforming business (CLO 1) Discuss the management, organization, and technology components of an information system (CLO 2, 3) Justify appropriate collaboration and social business principles for IT-enabled businesses (CLO 6) Debate the relative business value of mobile applications and the factors that create the most business value (CLO 7) Module 2 Learning Objectives • • • • Describe the organizational features that support successful information systems (CLO 1,2) Compare Porter’s Competitive Forces model with the value chain model and the value web (CLO 3, 4, 7) Discuss the challenges posed by strategic information systems (CLO 3) Assess the significance of the Five Moral Dimensions of the Information Age (CLO 5, 6) Module 3 Learning Objectives • • • • • Explain the components, stages & drivers of IT infrastructure evolution (CLO 1, 2, 3) Describe current computer software platforms and tends (CLO 1, 3) Categorize the challenges of IT infrastructure management (CLO 4, 5) Discuss the capabilities of relational database management systems and the tools used in data-based decision making (CLO 2, 4, 7) Debate the impact of information policy, data administration, and quality assurance on effective data management (CLO 5, 6, 7) Module 4 Learning Objectives • • • • • Discuss network types, telecommunications technologies, and network components (CO 1, 2, 3) Differentiate between network technologies appropriate for business applications (CO 4, 5, 7) Justify the business value of security and controls (CO 4, 5, 6) Discuss organizational frameworks for security and control (CO 2, 3, 4) Differentiate between various malicious actors as well as tools and technologies for safeguarding information resources (CO 5, 6, 7) 10 Module 5 Learning Objectives • • • • Analyze the challenges that enterprise information systems pose and ways that help achieve operational excellence (CO 1, 3, 7) Explain how SCM and CRM systems support logistics and customer intimacy goals (CO 1, 2, 4) Appraise the relative impact of e-commerce business and revenue models (CO 4, 6, 7) Compare the features and issues of e-commerce and its relationship with digital markets and digital goods to traditional brick and mortar commerce (CO 2, 4, 5, 6) Module 6 Learning Objectives • • • • Debate the types of knowledge management systems used in the modern enterprise along with their roles and mechanisms for providing value (CO 1, 3, 5, 7) Differentiate between types of knowledge work systems and artificial intelligence, machine learning, and neural networks (CO 2, 3, 4, 7) Critique the various systems and technologies that can be used to support management decision making (CO 1, 2, 4, 5, 6) Compare the ways that different decision-making constituencies leverage business intelligence (CO 1, 4, 5) Module 7 Learning Objectives • • • MO 7.1 Differentiate between the factors that drive internationalization of business and strategies for developing technology-based global business (CO 1, 2, 3, 7) MO 7.2 Investigate the challenges of global information systems and management solutions to address those challenges (CO 4, 5, 6) MO 7.3 Debate alternatives to developing international information systems (CO 4, 5, 6) 11 Purchase answer to see full attachment

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