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Overview
Imagine you are the manager of a software development team working on new applications for your company, Optimum Way Development, Inc. The Marketing department has asked
you to create a blog post that they can post on the company website to promote one of the applications your team is developing. The audience for this blog post is non-technical
potential customers. You asked one of your developers to draft the blog post, which you will then revise before sending it to the Marketing department. The developer has just sent you
the draft of the blog post.
Prompt
Review the attached blog post Word Document and revise it so the blog post uses appropriate:
Style and tone
Inclusive language
Technical language/explanation
Writing mechanics (e.g., spelling, grammar, punctuation)
You will be modifying the actual blog post to create a final product that can be given to the Marketing department (i.e., you will be making the desired changes within the document, not
providing editing comments).
Guidelines for Submission
To complete this activity, you must submit a blog post.
The final blog post must:
Be 400 to 500 words
Be submitted as a Word document or PDF
Completely address all of the requirements in the Prompt section
Module Four Activity Rubric
Criteria
Exemplary (100%)
Proficient (85%)
Needs Improvement (55%)
Not Evident (0%)
Value
Style and Tone
Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative
manner
Uses style and tone that is
appropriate for the audience
and communication type
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
changing style or tone to meet
the needs of the audience
Does not attempt criterion
25
Language
Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative
manner
Uses language that is inclusive
and appropriate for the
education and experience
level of the audience
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
removing exclusive language
Does not attempt criterion
25
Criteria
Exemplary (100%)
Proficient (85%)
Needs Improvement (55%)
 Listen
Not Evident (0%)
Value
Technical Explanation
Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative
manner
Explains technical details and
concepts using language that
is appropriate for the
education and experience
level of the audience
Shows progress toward
butDictionary
proficiency,
with errors or
omissions; areas
for
 Translate
improvement may include
further explaining technical
concepts
Does not attempt criterion
25
Articulation of Response
Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative
manner
Clearly conveys meaning with
correct grammar, sentence
structure, and spelling,
demonstrating an
understanding of audience
and purpose
Shows progress toward
proficiency, but with errors in
grammar, sentence structure,
and spelling, negatively
impacting readability
Submission has critical errors
in grammar, sentence
structure, and spelling,
preventing understanding of
ideas
25
Total:
100%

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