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College of Computing and Informatics
Semester 2 – 2020/2021
Case Study: Phase 1+2
Deadline: Thursday 08/04/2021 @ 23:59
[Total Marks for this case study is 10 Marks]
Students Details:
CRN: ###
Name: Student1 (Leader)
Name: Student2
Name: Student3
ID: ##########
ID: ##########
ID: ##########
Instructions:
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You must submit two separate copies (one Word file and one PDF file) using the project
template on Blackboard via the allocated folder. These files must not be in compressed format.
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•
•
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Students must work as groups in which each group has up to four students.
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•
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You MUST show all your work.
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Add pages as necessary.
It is your responsibility to check and make sure that you have uploaded both the correct files.
Email submission will not be accepted.
You are advised to make your work clear and well-presented; marks will be reduced for poor
presentation.
Late submission will result in ZERO marks being awarded.
Identical copy from students or other resources will result in ZERO marks for all involved
students.
Introduction
Case study on General Motors Inc.
General Motors Company Inc., commonly known as GM, is an American multinational
automotive corporation headquartered in Detroit, Michigan, and among the world’s largest
automakers by vehicle unit sales, employing 202,000 people and doing business in some 157
countries. General Motors is divided into five business segments: GM North America, GM Europe,
GM International Operations, GM South America, and GM Financial. General Motors produces
cars and trucks in 37 countries.
Today, the top three individual GM shareholders are Mary Barra, as of her most recent filing with
the SEC on February 15th, 2018, Mary Barra is General Motors’s largest individual shareholder,
holding a grand total of 520,608 shares of GM, Mark L. Reuss is the current Executive Vice
President of Global Product Development, Purchasing and Supply Chain at GM. As of that
previously-mentioned February 15th, 2018 SEC filing, Reuss claims the vaunted spot of secondlargest individual GM shareholder with 203,934 shares in the company and Dan Ammann is the
current president of General Motors; he has held the position since January 2014. Before that, he
enjoyed laboring as the company’s CFO and executive vice president. As of the February 15th,
2018 SEC filing, Ammann is the third-largest GM shareholder, he holds 195,228 shares. Since,
being top shareholders, these individuals’ “own” significant chunks of the company.
General Motors owns and operates a plethora of automobile brands across the globe. These brands
include Chevrolet- mass market models, Buick, More expensive models GMC targeting the luxury
market, Cadillac, Baojun, Holden, Isuzu, Jie Fang, Opel, Vauxhall, and Wuling. To understand the
competitive environment of the small car market, including market commonalities and resource
similarities, General Motors should perform a competitor analysis. Car companies competing in
various market segments, including SUVs, trucks, and compact cars, are referred to as multimarket
competition. General Motors’ strategy is to deliver safer, simpler and more sustainable
transportation solutions for our customers. In doing so, we’ll realize our vision for personal
mobility — we’ll help the world see a future with zero crashes, zero emissions and zero congestion.
GM’s operating profit remained healthy. The company reported an operating profit, which is
earnings before interest and taxes, of $8.4 billion for the year, including $105 million in the fourth
quarter. That’s down from $11.8 billion in 2018 and $8.4 billion for the fourth quarter of that year.
In 2019, an equity income of $1.1 billion from China joint ventures was added to GM’s earnings
before interest and tax (EBIT). Nevertheless, GMI’s revenue contribution still totaled as much as
$16 billion with 995,000 vehicles delivered in 2019, making up nearly 12% of the company’s entire
sales. To understand the competitive environment of the small car market, including market
commonalities and resource similarities, General Motors should perform a competitor analysis.
Car companies competing in various market segments, including SUVs, trucks, and compact cars,
are referred to as multimarket competition.
GM acts in most countries outside the USA via direct subsidiaries, but in China through 10 joint
ventures. GM’s OnStar subsidiary provides vehicle safety, security and information services. In
2009, the company shed several brands, closing Saturn and Pontiac, and emerged from a
government backed reorganization. In 2010, GM made an initial public offering that was one of
the world’s top 5 largest IPOs to date. GM returned to profitability in 2010.
Learning
Outcome(s):
Describe key
issues related
to enterprise
systems and
system
integration
Part One- Qualitative Questions
1. Explain and cite the car models made by General Motors.
3 Marks
[1 mark]
2. Define General Motors’ business strategy and value of MONOPOLY.
[0.5 mark]
3. How does GM understand its competitive environment and create models
for its customers?
[0.5 mark]
4. Why is GMC models more expensive than Chevy models?
[1 mark]
Learning
Outcome(s):
Describe key
issues related to
enterprise
systems and
system integration
Part Two-Quantitative Questions
2 Marks
1. What do you learn about marketing from the General Motors story for
making money?
[1 mark]
2. Who owns GM Motors? Write shareholders along with their profile
and number of shares.
[1 mark]
Learning
Outcome(s):
Describe the key
issues related to
enterprise
systems and
system tegration.
Describe key
issues related to
Supply Chain
Management and
Customer
Relationship
Management.
Part Three- Process Integration and
Assumptions
5 Marks
Assume the following scenario in our case study of integrated processes.
Petroman Corporation (PC), a General Motors Company customer in GM
North America, has ordered 800 bottles of GM Dexos Motor Oil (GMD5W-30) from GM. Because PC is located in the Western U.S. sales
organization, GM will ship the GM Dexos Motor Oil from its San Diego plant,
which is warehouse management enabled. We will make the following
assumptions:
1. The San Diego plant has 200 bottles of GM Dexos Motor Oil (GMD- 5W
30) in stock valued at a moving average price of $15.43 each.
2. The Miami plant has 1,500 bottles of GM Dexos Motor Oil (GMD- 5W-30)
in stock valued at a moving average price of $15.25 each.
Explain the
principal
enterprise
systems
architectures and
implementation
strategies.
3. GM can purchase bottle of GM Dexos Motor Oil (GMD- 5W-30) from
Shell Motor Oil at $14.95 each.
4. Petroman Corporation (PC) has sent GM a purchase order (PO) for 800
GM Dexos Motor Oil.
5. GM sells GM Dexos Motor Oil for $30 each.
6. GM Dexos Motor Oil (GMD- 5W-30) must be reordered when there are
250 or fewer left in inventory. In addition, the GM Dexos Motor Oil (GMD5W-30) must be purchased in quantities of 1000 bottles.
Based on the following six logical groupings of process steps, identify and
discuss the steps in the integrated process that include the procurement,
fulfillment, and IWM processes. Analyze the financial and material impacts
of the various process steps:
1. Fulfillment process—initial steps
2. Procurement process—initial steps
a) Procurement process—external procurement/ In the event the Miami plant
is unable to fill San Diego’s requirement for GM Dexos Motor Oil (GMD5W-30).
For the points 3-6 assume that GM has selected the Procurement process—
external procurement option.
3. Warehouse management steps related to procurement
4. Fulfillment process—shipping
5. Warehouse management steps related to fulfillment
6. Fulfillment process—concluding steps
Learning
Outcome(s):
Describe the key
issues related to
enterprise
systems and
system
integration.
Questions
1. Fulfillment process—initial steps
[1 Mark]
Describe key
issues related to
Supply Chain
Management and
Customer
Relationship
Management.
Explain the
principal
enterprise
systems
architectures and
implementation
strategies.
2. Procurement process—initial steps
a) Procurement process—external procurement
[1.5 Mark]
3. Warehouse management steps related to procurement.
4. Fulfillment process—shipping
[0.5 Mark]
[0.5 Mark]
5. Warehouse management steps related to fulfillment.
6. Fulfillment process—concluding steps.
[0.5 Mark]
[1 Mark]

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