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Watch the following both Innovatus Videos

Part 1: innovatus. “The Deep Dive – Part 1 of 3.” March 30, 2010. YouTube. Accessed on

December 16, 2013.

Part 2: innovatus. “The Deep Dive – Part 2 of 3.” March 30, 2010. YouTube. Accessed on

December 16, 2013.

What is meant by Deep Dive?

Why chaos?

What is enlightened trial and error?

Answer these questions and give us a summary of both video clips.

Could you work in an environment like this? What are the benefits to an environment with chaos and no hierarchy? What other inventions would work well under the IDEO way?

Response 1
I think the meaning of “deep dive” in these videos can be interpreted as a team’s
approach to a particular topic with the goal of obtaining a more thorough and
comprehensive analysis. In a way, this can be considered a kind of “brainstorming”,
after all, one person’s thinking cannot beyond the scope of the person’s knowledge, and
there will always be some unexpected results and surprises when multiple people work
together. However, when the number of members involved in thinking becomes more
and more, there are bound to be different opinions, and when the “deep dive” process is
carried out, the lack of rules of participation will only make the whole process look very
For “Enlightened Trial and Error”, I think it’s a way to quickly find the right direction. You
can’t just do things on paper, you have to try to see if it can really become a reality. I
can relate to this deeply, once I had a genius friend. One day, he approached me with
his business plan. In his business plan, I really saw a logical and perfect business plan,
and I invested in his project, but the final result told me that if a brilliant idea only stays
on paper on paper, it has almost no value. You need to keep trying to avoid a huge
costly mistake with a smaller loss.
In these two videos, the common supermarket cart became the main object of the “deep
dive”, the team involved in the discussion collected some of the common problems of
the trolley, such as the cart every year, many children are injured, and also easy to lose.
These are the pain points of strollers, so in order to find a solution to the problem, the
team members needed to conduct a field study of the strollers currently in use in the
market, including observing the process and behavior of people using them. Then they
would return to the discussion area to brainstorm.
There is no doubt that a more open discussion environment and atmosphere can
generate many ideas that I might not have thought of, but personally, I prefer to find
new ideas in such scenarios rather than work in such an environment for long periods of
time, as it is often difficult to maintain focus for long periods of time in a noisy
Under the approach advocated by IDEO, it is user-driven, through the consideration of
technical feasibility, and ultimately complemented by business continuity. I think this
applies to a large extent to the design of products that require rapid iterations and that
need to follow a lot of consumer or user wishes, such as Internet products.
Response 2
The only designs that don’t require constant modification is those we find in nature. The
marriage between form and function, and interesting and attractive. We may be
accustomed to products that don’t really function as well as they should and that appear
unattractive or uninteresting. IDEO is a firm focused on the process of design. However,
IDEO isn’t just your usual product firm. IDEO creates a working environment of
innovative culture. They have designed high-tech medical equipment, easy squeeze
toothpaste tube, and hundreds of other products. IDEO designs 90 new products every
year. What makes them successful is their approach and process of getting to the final
ABC News asked IDEO to take a shopping cart and innovate the product in 5 days. The
project leader gets the group together to start the process. It’s important to note that the
project leader has not received this position by seniority but by his strength in in leading
groups. The team splits into groups and goes to find the experts on shopping carts, the
consumers. They go out and collect data and evidence for their project. Once they have
gathered information from the experts, they head back to IDEO to regroup and share
information gathered. Which leads into Day 2. Day 2 starts the ‘Deep Dive’. This is total
immersion of the product and hand. “Encourage new ideas”, “Defer judgement”, “One
conversation at a time”, “Stay focused on topic”, and “Build on ideas of others” these
phrases get the team immerged and in the next few hours the ideas will flow and will be
posted on the wall. Once the ideas are posted they will all vote.
Enlightened trial and error succeed over the planning of the lone genius. This idea sums
up IDEO’s approach. Which is one that stems from the idea of others and just not just
one person. Once the team has voted, the refocus the deep dive. What they call
‘Focused Chaos’. They again split into teams and build mockups based on shopping,
safety, checkout, and finding what you’re looking for. Teams will then create a protype.
The four mockups will then be presented to the entire team. To create just one protype
more work will have to be done and so the team will fail often to succeed sooner.
Now, could I work in an environment like this? IDEO’s environment is chaotic and treats
all their employees equally so why wouldn’t I? The answer seems simple, but because
of all previous schooling, work, and otherwise I’m accustomed to structure and
hierarchy. With that being said, it would be a huge transition. But like in the video one of
the guys backed out of going to med school 3 times for his job at IDEO. I would take the
risk knowing in the end I would be happier working in an environment that opened my
mind to create new ideas.

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