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EXTERNAL FACTOR ANALYSIS SUMMARY (EFAS) – Microsoft Corporation
FACTORS
WEIGHT
RATING
WGTD
SCORE
O1
OPPORTUNITIES
Tablets and Smartphones
.15
3
.45
O2
Gaming – Xbox and Kinect
.15
5
.75
O3
Online Service offerings via cloud
.10
4
.40
O4
Emerging Markets
.05
4
.20
O5
Global Talent pool
.05
4
.20
T1
THREATS
Competition
.15
3
.45
T2
Piracy
.05
3
.15
T3
Legal challenges
.10
3
.30
T4
Cyber security
.10
4
.40
T5
Dynamic and volatile nature of the information
and technology sector
.10
3
.30
TOTAL SCORES
1.00
3.60
COMMENTS
Tablets and Smartphones have provided a brand new market avenue for Microsoft.
Microsoft is competing in this new sector via their Surface and Windows 8 phone, but they
have not quite met market expectation with this (Jones, 2018).
Until 2010 Microsoft has been struggling in the gaming sector behind Sony (PlayStation)
and Nintendo (Wii). But the launch of Kinect in late 2010 turned the corner in Microsoft’s
favor and Microsoft has excelled in Gaming sector ever since launch of Kinect (Bloom,
2018).
The cloud computing has brought a new era of service offering across the software industry
that enable small and medium companies to make use of advance software technologies
without large investment. Microsoft has a dedicated online services division to compete in
this sector and has been performing relatively well (Microsoft, 2018)
The technology sector in north America and Europe has matured, but there is enormous
business to be tapped in emerging economies such as India and China as well as South
America. Microsoft has done relatively well in getting their foothold in those markets (Smith
and Simpson, 2018)
Attracting and retaining a very advance technical workforce is the key for success for any
technology company. Microsoft has done relatively well to attract technical workforce from
across the globe and created an environment to nurture and foster that talent to new heights
(jones, 2018).
Competition is the biggest threat for a technology company. In 80s and 90s Microsoft had
performed very well compared to its competitors, but in the new millennium Microsoft had
to face fierce competition in every sector from companies such as Apple, Google and so on
(Microsoft, 2018).
Piracy has been a threat to Microsoft and other software companies ever since beginning of
the software industry. Piracy does make significant dent in Microsoft revenue. Companies
like Microsoft have to keep developing new safeguard to prevent piracy as best as they can
(Nelson, 2018).
Government regulation and legal challenges cause significant loss of revenue for Microsoft.
Most recently Microsoft was fined €561 million ($732 million) buy European Union for
failing to respect an antitrust settlement with regulators (Graham, 2018)
Over last decade cyber security has become one of the key challenges for any large
corporation and more so for technology companies like Microsoft. Microsoft has done
relatively well not only to protect itself from cyber threats but has partnered with its
customers including government organization to fight against cyber threats (Jones, 2018).
The biggest challenge for a technology company is the ever changing nature of the business.
Microsoft was originally focused on Windows operating system and Microsoft office
software but over last few years has to change its business model to compete in services
(cloud computing) and devices (Tablets, Smartphones). Microsoft has done well to adapt to
new business model but often seem to lag behind its competitors such as Apple (Smith and
Simpson).
References
Bloom, J.C. (2018). Microsoft struggles in the gamming sector. Bloomberg Homepage. Retrieved from www.bloomberg.com
Graham, B. W. (2018). Microsoft fined by the government. Technology News Source. Retrieved from www.technologynewssource.com
Jones, C. L. (2018). New technology in the workforce and how it changes business today. Reuters. www.reuters.com
Microsoft. (2018). Official Homepage. Retrieved from https://www.microsoft.com/en-us/
Nelson, D. P. (2018). Piracy threat to Microsoft and other software companies since the beginning of time. US News & World Reports. Retrieved from
https://www.usnews.com/
Smith, G, A., & Simpson, H. J. (2018). Microsoft and the changing dynamics in today’s tech industry. Official News Report. Retrieved from
www.officalnewsreport.com
EXTERNAL FACTOR ANALYSIS SUMMARY (EFAS)
FACTORS
OPPORTUNITIES
O1
O2
O3
O4
O5
THREATS
T1
T2
T3
T4
T5
TOTAL SCORES
WEIGHT
RATING
WGTD
SCORE
COMMENTS
External Factor Analysis Summary Guidelines
Here are the guidelines for completing the EFAS table:
External Factors (Column 1):
• Select five strategic opportunities and five strategic threats facing your selected
strategic audit company.
• List each of these factors as either opportunities or threats in the appropriate
column in the EFAS table.
• Provide a detailed description of each factor.
• If outside information is used in the comments section, then it must be cited and
referenced correctly in APA format.
Weight (Column 2):
• The total weight for all of the factors should be 1.00.
• Decide how strategic each of the ten factors is in comparison to each other. As an
example, a factor might have a high strategic significance for your company with
a weight ranging from .15 to .20. On the other hand, a factor may have little in the
way of strategic significance, when compared to the other nine factors, and might
have a weight of .05.
Rating (Column 3):
• In this column you are to rate how effective the firm has been in meeting the
opportunities and threats, with 5 being the top score for any factor. As an
example, if you feel a firm is doing a super job of moving into Asia then give a
rating of 5.0.
Weighted Score (Column 4):
• Now multiple the scores you have in Columns 2 and 3 for each factor.
• This will produce a weighted score for each factor.
Comments (Column 5):
• Provide a detailed description reflecting why you gave the rating for each factor.
• If outside information is used in the comments section, then it must be cited and
referenced correctly in APA format.
Total Scores:
• At the bottom of the matrix record the totals of the Weight Score (Column 2), and
Weighted Score (Column 4).
• The Total Weighted Score should indicate how effective your firm has been in
handling its opportunities and threats.
RUNNING HEAD: STRATEGIC POSTURE AND GOVERNANCE OF BOEING COMPANY 1
Strategic Posture and Corporate Governance of Boeing Company
Carlos I. Acosta
MGMT 436
Strategic Posture and Corporate Governance of Boeing Company
2
Strategic Posture and Corporate Governance of Boeing Company
The Boeing Company is a big corporation that began in 1916. This company has
developed its strategic posture and corporate governance over the years to build itself to the
world class service provider and manufacturer in this era. The firm has built its principles and
followed them to develop their culture (Ojo, 2017). For instance, the board of directors has
distinct roles that ought to be fulfilled to ensure accountability. Governance is a public affair in
this firm since the stakeholders must be informed of the development in the company to ensure
that they continue their support. The face of the company is determined by the achievements and
the failures they have in a fiscal year. Governance and posture of the Boeing Company are
publicly demanded elements. This paper looks at the various aspects of the company’s posture
and corporate governance to understand its growth and development in the rapidly changing
economy.
Investing in Boeing has been a well calculated move for those that were in a position to
buy the shares until the pandemic hit the world. Investment records for the company are availed
annually for the public to see the progress of the company (McGowan et al., 2019). The
company had 32% losses in 2020 due to the cessation of movement that was implemented
through the lockdown. The company is, however, improving but the stock is not in a stable
position to buy shares yet. Investing in the company also requires a process of vetting and the
aspiring group must lay out their ways of earning to ensure that the source of the invested money
is vetted and confirmed to be legit. The reason for these transparency conditions is to ensure that
there are no scandals concerning the invested money that will drag the investor down alongside
the Boeing Company. Such issues are avoided. It is vital to note that these tight rules have
Strategic Posture and Corporate Governance of Boeing Company
3
steered the company away from such risks. The investment data is stored systematically and
posted in the website for easy access.
Boeing’s market share stands at 43% in the industry. It stands at the second position after
Airbus that has 45% ownership of the market shares. Boeing is leading in the production and
supply of the aircraft for the military groups and commercial purposes (Haddad et al., 2020). It is
also leading in the support and maintenance service provision to the clients who use its products.
The company’s market share is higher than most of the other counterparts in the business
because of the governing strategy. The years of experience in the industry enables it to negotiate
the risky paths and make the best choices. Its competitive advantage is having a set of skilled and
experienced employees on board to work together and make the firm the best in the industry. Out
of all the five marketing segments of Boeing, commercial aircraft tops the charts with 76%,
followed by their defense services, and the last one being the capital finance segment which has
not yet gained its maximum amount of popularity to perform well.
This aircraft firm records billions of revenue annually. In 2018, shareholders earned $18
per share from an income of $101 billion. This record showed an addition of 8% in the revenue
and shares sector from 2017. The increase in income was enabled by their increased sales of
products and service deliveries (Gyldberg, 2019). The sales were mainly commercial and the
services cut across the five market segments. In 2019, the company stated recording losses in
their sales. In the first quarter of that year, it had lost $1billion as compared to the same time of
the previous year. The problem was caused by the accidents experienced with its Boeing 737
MAX model. Clients expressed their fears and concerns towards the issue and the company
began to make amends with the feedback from the clients. As the company was picking up, the
pandemic hit in 2020 and the lockdown rules led to loss of income. The company lost 32% of its
Strategic Posture and Corporate Governance of Boeing Company
4
net worth and cannot sell shares yet. However, the pandemic is slowly being managed and the
firm is gaining stability. It maintains its position in the market since the pandemic hit every firm.
The mission statement of the airline company is “People working together as a global
enterprise for aerospace industry leadership.” This statement is the inspiring force behind the
company’s set of values. Some of the core values are as follows. Accountability and excellence
are precious skills at the company and every employee is required to master them. The two
values enable one to fit in to the company culture and help it achieve the set goals in the given
time. Other values include integrity, quality leadership, safety, transparency, collaboration,
teamwork, respect, and earning stakeholder trust (Kivelä, 2020). These values unite the
employees at Boeing Company to work together in a similar culture and achieve the best ahead
of their competitors. According to the firm, the employees experience more than just
workmanship. They share bonds that create a brotherhood which strengthens their correlation
thus increasing cooperation and productivity.
The vision statement of Boeing is “designed to inspire and focus all employees on a
shared future and to reaffirm that, together, we can meet the challenges that lie ahead.” This
statement shows the type of leadership that the firm has employs in their quest to empower their
workers. The company aspires to foster professional growth in their employees, change the
world through impacting on people’s lives, and improve creativity that will be manifested
through the way they face challenges in the aviation industry (Rogers & Malik, 2017). The firm
is reputed for their decent treatment of their employees and clients. Their procedure of handling
challenges is graceful and does not leave anybody in a complicated situation. To ensure that this
vision is fulfilled in all the 65 countries where it is found, they employ people diversely to gather
all possible skills. The airline company is known to include all races and genders in their
Strategic Posture and Corporate Governance of Boeing Company
5
workforce. They must qualify fairly to get the eyed slots. The vision of the company mainly
portrays its intention to lead the industry and the world eventually.
Similar to any organization, the Boeing Company has a board of governors. These
individuals are categorized into external and internal directors and they each have unique roles to
play. The following are the names of their directors and the positions they serve at the
corporation. David L. Calhoun is the president and the Chief Executive Officer of the Boeing
Company. Robert A. Bradway is the second director listed by the firm’s website and he is a
member of the audit and finance committees. Author D. Collins Jr. is the chairman of the
compensation company. He also doubles up as a member of the organization, governance, and
nomination committee. Next is Lynne M. Doughtie who is also a member of the audit and
finance committees. Admiral Edmund P. Giambastiani Jr is a member of the Special programs
and the governance, nominating, and organization committees. He is also the chairman of the
Aerospace safety committee.
Lynn J. Good is the chairlady of the audit committee as well as a member of the
compensation committee. Akhil Johri and Ronald A. Williams are other members of the finance
and audit committees. Steven M. Mollenkopf, John M. Richardson, and Susan C. Schwab are
other directors and members of various committees. The chairman of the board is Lawrence W.
Kellner. He is also a member of the aerospace safety committee and the chairman of the
governance, organization and nomination committee.
To conclude, the strategic posture and corporate governance of the Boeing Company is
adequately handled. The company’s investments, shares, and profitability are at an all-time high
as compared to the performance in the entire market. Its mission and vision statements show that
Strategic Posture and Corporate Governance of Boeing Company
6
it focuses on more than just work. The excellent performance is steered by the experienced board
of directors.
Strategic Posture and Corporate Governance of Boeing Company
References
Boeing, (n.d). The Boeing Company. Available at https://www.boeing.com/
Gyldberg, E. (2019). Evaluating the potential profitability of alpha trading. Retrieved from
https://www.diva-portal.org/smash/record.jsf?pid=diva2:1292435
Haddad, M., Sanders, D., & Tewkesbury, G. (2020). Selecting a discrete multiple criteria
decision making method for Boeing to rank four global market regions. Transportation
Research Part A: Policy and Practice, 134, 1-15. Retrieved from
https://www.sciencedirect.com/science/article/pii/S0965856418314988
Kivelä, A. (2020). Manufacturing a Robot for the Boeing Company. Retrieved from
https://www.diva-portal.org/smash/record.jsf?pid=diva2:1444681
McGowan, B., Reid, C. R., Bao, S., & Kapellusch, J. (2019, November). Return on Investment
of Ergonomics Interventions–Discussion Panel. In Proceedings of the Human Factors
and Ergonomics Society Annual Meeting (Vol. 63, No. 1, pp. 978-979). Sage CA: Los
Angeles, CA: SAGE Publications. Retrieved from
https://journals.sagepub.com/doi/abs/10.1177/1071181319631475
Ojo, O. (2017). Utilizing Corporate Governance in Strategy Formulation and Execution.
Retrieved from https://scholarworks.waldenu.edu/dissertations/4316/
Rogers, M. M., & Malik, M. R. (2017). CFD Vision 2030 and its Implementation. Retrieved
from https://core.ac.uk/download/pdf/141519160.pdf
7
Running head: INTRODUCTION OVERVIEW OF THE BOEING COMPANY
Introduction Overview of the Boeing Company
Carlos I. Acosta
MGMT 436
03/28/2021
1
INTRODUCTION OVERVIEW OF THE BOEING COMPANY
2
The Boeing Company is a leading aerospace firm and assembler of space, defense, and
security systems. It also manufactures commercial jetliners, and provides services for
aftermarket support. The company’s headquarters are in Chicago, Illinois. The globally
renowned company has approximately 140,000 employees spread across 65 countries worldwide
(Weiss & Amir, 2020). Its presence in the countries contributes immensely to their economic
growth. Boeing Company is consisted of five main divisions; Boeing global services, Boeing
capital, commercial jetliners, engineering operations and technology, and defense, space, and
security services. This overview looks at the history and background of the business, and their
levels of achievement to date.
The firm was established in 1916 by William Boeing. It was initially called Pacific Aero
Products Company and was based in Seattle, Washington. The change of name in 1917 came
about when they fused together with other companies of similar caliber to form Boeing Airplane
Company. This public organization has produced around 400 commercial aircraft, 250 military
aircraft, and two satellites (Boeing, n.d.). It is led by Larry Kellner, as the chairman, and Dave
Calhoun, as the president and CEO. Its revenue stands at $58 billion in 2020. Their leasing and
support solutions services have also ranked it at the top of the aerospace and defense industry.
Considering that it is the largest exporter in the US, Boeing manufactures for global
airlines and government customers worldwide. The company’s culture dwells on aerospace
innovation and leadership (Castro, 2020). It has evolved over the years to incorporate the market
changes and meet customer satisfaction. It diversifies its services to providing befitting financing
solutions and engineering the best quality of aircraft to its clients. Its work is reputable and
sought after by numerous nations. In this industry, it is the most talented, innovative, and skilled
from the manufacturing process to the supplies.
INTRODUCTION OVERVIEW OF THE BOEING COMPANY
References
Boeing. Our Company. Retrieved from www.boeing.com/company/
Castro, J. P. R. A. A. D. (2020). Equity valuation: the Boeing Company (Doctoral dissertation).
Retrieved from https://repositorio.ucp.pt/handle/10400.14/31320
Weiss, S. I. and Amir, Amir R. (2020, November 5). Boeing Company. Encyclopedia
Britannica.Retrieved from https://www.britannica.com/topic/Boeing-Company
3

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