Professor Andra Jejeran
Topic: Business Plan
Final Assignment, ___/50:
This submission is worth 35% of your final grade.
The Presentation/Written Component (30%)
Submit written presentation/ slides to Drop-box by August 2nd, 2022, at 5:00pm. Presentation
will take place on July 26th, 2022. If extra time is needed, presentations will resume on August
The Peer Review (5%)
Each group member is expected to peer review the members they have worked with throughout
the semester. Please ensure you individually complete the peer review form posted in D2L. This
is worth an additional 5% of your mark!
Presenting Your Business in a Formal Setting
The final assignment will be completed in your assignment groups. You will meet with your
professor and guests (classmates) at a prearranged time to simulate a professional business
meeting in a formal setting. You will be presenting the business that you have been working on
all semester. Incorporate the work and research you have done thus far in your first 3
assignments, along with additional information.
1. Describe your proposed venture, product/service offering, its viability, and what sets it
apart from other businesses. (6 marks)
2. Is it a new start up? Purchase of an existing business? Franchise? What will be its legal
business structure? And why did you make these choices? (5 marks)
3. Include any analytics you may have, and your marketing strategy. (5 marks)
4. Any innovation involved and the risks associated, and/or Supply Chain tactics needed to
ensure critical supplies of raw materials, components or technology. (5 marks)
5. Your planned Implementation Schedule. (3 marks)
6. Include an Estimated Start Up Cost sheet (Template found in Lesson 4, Content D2L).
Where will you find your start-up money? (8 marks)
7. What are the strong and weak points of your venture idea? (6 marks)
8. Conclusion â€“ would this be an idea that you would move forward? Wrap up the
presentation and Wow your audience. (4 marks)
9. Presentations will take place via Zoom on July 26th, 2022. (8 marks)
a. Presentations will be 20 minutes in length, followed by a 5-minute Q&A session.
b. Slides will be required for this Assignment, and to be shared during your
presentation, along with having your video on.
c. It is expected that each member of the group will contribute equally to the
assignment. Each group member is expected to present.
Presentation Size: The final presentation must not exceed 20 slides excluding slides containing
the title page and appendix. Presentations will be 25 minutes in length inclusive of allowing for
questions from classmates (20mins for presentation, 5mins Q&A).
Appendix: Additional information may be added to the appendix. You will not be evaluated on
the contents of your appendix, however, it is required that information that is not adequately
explained in the presentation slides, should be further explained in the appendix. (e.g., any tables
or graphs you obtained from market research to back up the information on the presentation
slides, balance sheets etc.)
Your presentation will be evaluated on the following criteria and therefore it is important for you
to properly annotate these sections in your presentation.
Describe your proposed venture, product/service offering, its viability,
and what sets it apart from other businesses
Is it a new start up? Purchase of an existing business? Franchise? What
will be its legal business structure? And why did you make these
Include any analytics you may have, and your marketing strategy
Any innovation involved and the risks associated, and/or Supply Chain
tactics needed to ensure critical supplies of raw materials, components,
Your planned Implementation Schedule
Include an Estimated Start Up Cost sheet (Template found in Lesson 4,
Content D2L). Where will you find your start-up money?
What are the strong and weak points of your venture idea?
Would this be an idea that you would move forward? Wrap up the
presentation and â€œwowâ€ your audience.
Presentation must not exceed slide or time limit. All members of the
group must present a portion with their video on. Pay attention to the
flow of the presentation. Presentation must not contain any grammatical
or structural errors.
ESTIMATED START-UP COSTS
ESTIMATE YOUR START-UP COSTS AND THE FUNDS REQUIRED TO SUCCESSFULLY LAUNCH YOUR BUSINESS
Complete the following chart to determine your estimated start-up costs.
ESTIMATED MONTHLY EXPENSES
Your Estimate of
Based on Sales
of $ Per Year
Number of Months
of Cash Required
to Cover Expenses
Salary of Owner-Manager
All Other Salaries and Wages
Delivery Expense (Transportation)
Telephone, Fax, Internet Service
Taxes Including Employment
Legal and Other Professional Fees
Total Cash Requirements for Monthly Recurring Expenses: (A)
START-UP COSTS YOU HAVE TO
PAY ONLY ONCE:
Fixtures and Equipment
Decorating and Remodelling
Installation of Fixtures and
Deposits with Utilities
Legal and Other Professional
Licences and Permits
Advertising and Promotion for
Total One-Time Cash
TOTAL ESTIMATED CASH
REQUIRED TO START BUSINESS:
(A) + (B)
b. Do you have this much money available or have some ideas as to where you might be able to obtain it?
LLY LAUNCH YOUR BUSINESS
Required to Start
(Column 1 x2)
Course: MGT203-01 Entrepreneurship
Professor: Andra Jejeran
Assignment: Business Plan Model Canvas
Assignment type: Group
Short Description of Grocery Store
A grocery store is a store that primarily retails a general range of food products, which may be
fresh or packaged. In everyday U.S. usage, however, “grocery store” is a synonym for supermarket,
and is not used to refer to other types of stores that sell groceries.
Who are our customers (Mass Market)
âž¢ 42% of the supermarket customers are in the 24-35 age group, while
35% of them are between 35 and 50 years old. The proportion of the
18-24 age group is 13%, only larger than 50+ (7%), and 13-18 age
groups (1%). As can be easily guessed, the female is the dominant
gender with 61%..
WHAT VALUE DO WE DELIVER TO THE CUSTOMER
âž¢ Quality – â€œI go to this store because they sell durable itemsâ€
âž¢ Identity – â€œThis storeâ€™s values align with mineâ€
âž¢ Experience – â€œThis store allows me to easily find the items I needâ€
âž¢ Trust – â€œI can always trust this store to sell quality itemsâ€
âž¢ Assortment – â€œI go to this store because it has a good range of prices
and quality levelsâ€
âž¢ Return policy – â€œThis storeâ€™s return policy process is reasonable
âž¢ Offer good customer services
âž¢ Constantly at the top of our game
âž¢ Work very hard to get things done
âž¢ We donâ€™t relent
âž¢ We go all the way to satisfying customers
âž¢ We transparent in communication
âž¢ Build customer loyalty
âž¢ Efficient teamwork within users and employees
âž¢ We carry everyone along, giving them a sense of belonging.
6. Risk Reduction
âž¢ Eliminate Cash Handling
âž¢ Consider Scan-Based Trading
âž¢ Improve Inventory Management
Problems we intend to solve
âž¢ Inventory Loss. Grocery stores deal with fragile inventory every day,
such as fruit prone to spoilage or boxes and cans that are vulnerable
âž¢ Injury to Employees
âž¢ Injury to Customers
âž¢ Property Damage
Products and services we offer
âž¢ grocery store operated on a self-service basis, selling groceries,
fresh produce, meat, bakery and dairy products, and sometimes
an assortment of non-food goods.
âž¢ establishment that includes pre-packaged food, delicatessen,
and bakery sales and meat processing services that also sells,
serves or prepares meals
Which customer needs are we satisfying?
âž¢ Product freshness
âž¢ Store cleanliness
âž¢ Stock availability
When it comes to shopping in a grocery store we’re all looking for the
quickest, easiest way to make our customer, buy what they want,
however, they want it. In other terms, we are looking for the most
convenient way to get the stuff they need.
Through which channels do our customers wants to be
âž¢ Awareness, Adverts
How are we reaching them now
âž¢ Social media adverts (Instagram, Facebook, Twitter)
âž¢ Tv and radio commercials.
How are our channels integrated
Through Advertisement on Social media apps and television
Which one works best
âž¢ Social media adverts works best. We reach millions of people all over
irrespective of the location
âž¢ All most everyone have access to social media making our adverts to
meet targeted audience
Which ones are most cost effective
Social media adverts
âž¢ Appearance on social media is free and they charge for advert based
on your budget thereby making it cost effective.
How are we integrating them with customers routine
This is very easy since the internet is accessible at anytime. Customers
can see them anytime they are online
Whch type of customer relationship does our customer want us to establish and maintain with them
âž¢ Support Center
Which ones have we established with them
âž¢ All the above
How are they integrated with the rest of our business models.
âž¢ They are well integrated because the serve the same purpose irrespective of the customers issues.
How costly are they
âž¢ Very pocket friendly. No different charges its included in the website features
What Values are our customers willing to pay?
Customers are willing to pay for fresh grocery products, because they are
getting what they want from store.
For what do the currently pay?
In the present time they are paying for the quality of
How are they currently paying?
Prices are reasonable for every product, so they are paying through
How would they prefer to pay?
Who are our key suppliers?
âž¢ wholesale or bulk distributors.
Which key Recourses are we acquiring from partners?
Building ( where the store is using)
âž¢ point-of-sales systems
Which key of Activities do partners perform
âž¢ Inventory Management.
âž¢ Managing Receipts.
âž¢ Customer Service.
âž¢ Sales Promotion.
âž¢ The global food & grocery retail market size was valued at USD
11,324.4 billion in 2021 and is expected to grow at a compound annual
growth rate (CAGR) of 3.0% from 2022 to 2030.
What key resources do our value proposition require?
Our Distribution channel?
Types of resources
âž¢ Intellectual : Systems and processes, Customer knowledge and
copyrights and patents
âž¢ Financial : Cash, lines of credit and stock option pool for hiring key
âž¢ Human : Employees
What key activities do our value proposition require?
Our distribution channels requires expansion, like we should
do advertisement on the big level. Like we should spend more
money on advertisements. By doing this more people can
know about me.
What key activities do our customer relationship require?
âž¢ Getting Feedback
âž¢ Market Research
What key activities do our value revenue streams require?
âž¢ Selling fresh products at reasonable prices as compared to
Setting margin after proper market research
Insert analysis here
Payment for shipment of products
Cost on products
Cost for hiring employees
Intellectual resources are very expensive as compared to other resources.
Key activities: Doing market research is
Companyâ€™s go-to-market strategy based on what you have
created in the canvas. Should the company make changes? Is
the strategy effective? How can they improve?
Over the years Grocery business has grown rapidly by doing exceptional things to
boost its marketing strategy which includes but not limited to
If changes are made there will be a lot of improvement because positive change is
highly required in business to enable them keep up with the trend,
Topic: Create a Marketing Plan
In your assigned groups and using your business idea from Assignment #1, follow the following
steps to complete the assignment:
1. Define your target audience and where can you find them.
Since the business would be focusing mainly on service, the target audience would be the
locals and consumers. 42% of the supermarket customers are in the 24-35 age group,
while 35% of them are between 35 and 50 years old. The proportion of the 18-24 age
group is 13%, only larger than 50+ (7%), and 13-18 age groups (1%). As can be easily
guessed, the female is the dominant gender with 61%.
We can find them our target audience: By opening grocery store in local area
which is Kitchener
Most of the students from different nations pursuing their higher studies in this
city, who are 24-35 age group and local people who are living in this city
By providing other nationsâ€™ products, and advertising these products on social
2. List the goals you want to achieve with your Marketing Plan.
Lead generation. Finding prospects.
Brand awareness. Making those prospects aware of your company and its products.
Brand consideration. Getting prospects to think of you.
Sales. Convincing prospects to buy from you.
Emotional connection: By providing products of other nations will help to connect our
customers with their home countries
3. What message are you trying to convey in your marketing plan (hint, â€œFeatures,
With the help of marketing plan, it will help understand the differentiation that we are
providing to our customers, for them to know our unique selling prices. The features
offered, will help the business in attracting the customers towards themselves and
thereby, increasing the profitability of the business.
4. What marketing tactics will you implement? (You may list these in bullet form,
followed by an explanation)
Everybody loves a bargain. Although this marketing technique is far from subtle, itâ€™s employed
by thousands of supermarkets worldwide. Promotional pricing is a great way to drive sales and
attract customers. If you offer discounts for limited periods, people are likely to buy in bulk.
By offering in-store tastings, you can create exclusive events that attract customers and drive
sales in your grocery store. By using social media marketing efforts to promote these events
across Facebook, Instagram, TikTok, and other relevant platforms. People love free food – and
theyâ€™ll probably also pick up the coffee and sugar they just ran out of when they come to sample.
If the recent pandemic has taught us anything, delivery services are paramount in todayâ€™s society.
we must provide this service to keep up with/stay ahead of competitors.
Whether you hire delivery drivers yourself or link with a company, your customers will value the
option of home delivery.
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