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develop and effectively communicate an organizational change communication plan, addressing change management strategies and their impact on organizational outcomes. You will submit a completed “MGT-325: Developing an Organizational Change Communications Plan” template that will include a communications plan outline and a sample communication to your most important external stakeholder. Note that in a separate CLC assignment, you will create a synthesized presentation with your group.

Part 1: Outlining the Communications Plan

For the company discussed and research gathered in the Topic 3 and Topic 7 CLC assignments, develop an organizational change plan, and communicate it to relevant stakeholders. You will accomplish this by first composing a bulleted outline (750-1,000 words total) that covers the following sections with prompting questions that have been updated from when you initially used this tool in Topic 5. Notice how these various sections relate to your three-part plan: summary, findings, and recommendations, as well as the connection to the ADKAR model you first learned about in Topic 2.

Summary:

Think “Awareness” and “Desire” in creating the summary.

The summary should address the following:

Key Stakeholders

Key Activities

Communications Team

Communication Goals

Findings:

Think “Knowledge” and “Ability” when collecting and summarizing observations and findings.

The findings should address the following:

Key Messages and Stories

Target Personas

Communication Channels and Techniques

Communications Budget

Recommendations:

Think “Reinforcement” when identifying next steps and success measurements.

The recommendations should address the following:

Tracking/Measuring Results

Two Proactive Steps or Sacrifices

Techniques, Channels, and Technologies

Include a minimum of five sources in your references list that you used to complete the “MGT-325: Developing an Organizational Change Communications Plan” template. No new sources are required for this assignment, though at least one should come from the

Wall Street Journal.

Part 2: Creating External Stakeholder Communication

Using the second part of the “MGT-325: Developing an Organizational Change Communications Plan” template, create a brief statement for external stakeholders on the change to take place and the desired end state by working through the following process steps

MGT-325: Developing an Organizational Change
Communications Plan
Name:
Part 1 Directions:
Fill out the company’s name below and then, using the updated question prompts starting in page
2 of this template, address each of the following 11 sections. Notice how these various sections
relate to your three-part plan: summary, findings, and recommendations, as well as the
connection to the ADKAR model you first learned about in Topic 2. In total, your responses will
range between 750-1,000 words (i.e., approximately 70-90 words each).
Company Name:
Summary should address: Think “Awareness” and “Desire” in creating the summary.
•
•
•
•
Key Stakeholders
Key Activities
Communications Team
Communication Goals
Findings should address: Think “Knowledge” and “Ability” when collecting and summarizing
observations and findings.
•
•
•
•
Key Messages and Stories
Target Personas
Communication Channels and Techniques
Communications Budget
Recommendations should address: Think “Reinforcement” when identifying next steps and
success measurements.
•
•
•
Tracking/Measuring Results
Two Proactive Steps or Sacrifices
Identify the Techniques, Channels, and Technologies for Both Internal and External
Communication
© 2022. Grand Canyon University. All Rights Reserved.
Communications Plan
Adapted from Business Model Canvas, Strategyzer, and the Business Model Generation
KEY STAKEHOLDERS
Who will help you?
Of the three stakeholders identified in your Topic 3 research, identify the most impacted
stakeholder and the importance/impact of change to this stakeholder. Describe ideal forms of
communication for this stakeholder communication and reports that can be utilized. Describe
establishment of feedback mechanisms for this stakeholder.
KEY ACTIVITIES
How do you do it?
Describe impending change, necessity of change, and sacrifices necessary. Indicate
reports/metrics supporting impending change.
COMMUNICATIONS TEAM
Who do you need?
Identify role management will play during the change process, means to achieve collaboration,
how servant leadership can be utilized by management, and the role of technology in
communications.
2
COMMUNICATION GOALS
What do you need to accomplish?
Identify current vision, mission, values statement, manifestos, promises (etc.) for the
organization, and what revisions should be made to these to align with the change?
TARGET PERSONAS
How do you describe your recipients?
Describe in detail the organization’s primary personas of interest. Are there groups currently
being served that are not a fit for the organization or groups not being served that should be
considered?
COMMUNICATION CHANNELS AND TECHNIQUES
How do you reach them?
Summarize what communication channels are currently being used to reach the target
personas. Provide examples of communication techniques applied. Identify untapped avenues
that may be worth consideration as well as challenges related to technologically mediated
communications when conveying important information.
KEY MESSAGES AND STORIES
What will you communicate?
Provide examples of key messages or relevant stories that currently exist and identify
messaging issues or gaps.
3
COMMUNICATIONS BUDGET
What will it cost?
In addition to budget considerations, identify and explain significant obstacles that could be
encountered by each of the following: management, employees, change agents, and two other
significant stakeholders. Include essential resources the organization needs to sustain the
required changes.
TRACKING AND MEASURING RESULTS
How will you know the message was successfully deployed and received?
What outcomes can be expected upon completion of the change; how will outcome progress
be measured? What metrics will be utilized to measure change process.
TWO PROACTIVE STEPS OR SACRIFICES
What Needs to Change?
Identify two proactive steps or sacrifices that the organization might need to make to
accomplish the goals/objectives of this organization or avert potential change-related
problems.
TECHNIQUES, CHANNELS, AND TECHNOLOGIES FOR BOTH INTERNAL AND
EXTERNAL COMMUNICATION
What Needs to Be Leveraged?
Identify the techniques, channels, and technologies for both internal and external
communication to be leveraged to effectively communicate with the most-impacted
stakeholder identified at the onset of change, during the change, and after the change is
complete. What differentiations exist between the approach for internal versus external
communications?
4
References:
Part 2 Directions:
Review the three-step writing process model detailed in Figure 4.1 (below) from the Business
Communications Today textbook. In the spaces provided on the following pages, complete each
of the steps in the three-step writing process to ultimately create a brief statement for external
stakeholders on the change to take place and the desired end state.
Step 1: Plan
Using bulleted phrases, identify the key elements to be addressed. Remember that you will likely
include information in this section that does not make it into your draft section in Part 2.
•
•
•
Step 2: Write
Create the first rough draft of the statement. Remember that you are demonstrating a process, so
do not worry about editing this yet.
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Step 3: Complete
In 150-200 words, finalize the statement, indicating in the provided space who in the
organization would have reviewed the rough draft and who in the organization will need to
approve the final language.
State who would have reviewed the rough draft:
State who will need to approve the final language:
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