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College of Administrative and Financial Sciences
MGT325: Management of Technology
Assignment 2
Deadline: 03/04/2021 @ 23:59
Course Name: Management of Technology
Student’s Name:
Course Code: MGT-325
Student’s ID Number:
Semester: II
CRN: 22656
Academic Year: 2020-2021
For Instructor’s Use only
Instructor’s Name: Dr Jihen Bouslimi
Students’ Grade: Marks Obtained/Out of
Level of Marks: High/Middle/Low
• The Assignment must be submitted on Blackboard (WORD format only) via allocated
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover page will NOT be accepted.
Course Learning Outcomes-Covered
➢ Demonstrate a solid understanding of the concepts and models for making strategies
to face challenges and improve the performance of technology based enterprises. (Lo
Assignment 2
Marks: 5
‘Tesla and its flamboyant, and sometimes erratic, innovator Elon Musk have turned the more than
a century old industry upside down in a mere 16 years. Traditional automakers are ill prepared to
compete in today’s software-centered world. Unlike nimble Tesla, they are big, bureaucratic, slow
to respond to customers, dependent on providing customer financing for unit sales growth, and
culturally different from a software company. Tesla’s speed in innovation in the market for highend vehicles is more like a Google or an Amazon than an automaker. And its soaring market
valuation is a clear sign to all automakers that they’ll need to develop more innovative, Tesla-like
business models in order to survive.’
Harvard Business Review. February 28, 2020
As per your Textbook ‘Tesla’s cars had rapidly attracted a large and loyal fan base, and sales were growing at an impressive
rate. However, designing and launching multiple major car platforms while building a large-scale
battery company, a network of charging stations, and operating Solar City was a lot for a company to
take on in its first fifteen years. This left some analysts scratching their heads. Was Tesla trying to do too
much too quickly?’
Students are requested to read Chapter 6 Defining the Organization’s Strategic Direction of their
textbooks. With the conceptual knowledge from Chapter 6 and your own research, answer the following

Q1- How would you characterize competition in the Auto Industry?
(1Mark) (200 -300 words)
Q2- What do you think are Tesla’s core competencies? Does it have any sources of sustainable
competitive advantage?
(2Marks) (300 -500 words)
Q3- What do you think Tesla’s (or Elon Musk’s) strategic intent is?
(2Mark) (300 -500 words)
Support your answer with valid points from the Textbook and other references.
NOTE: It is mandatory for the students to mention their references, sources and support
each answer with at least 2 peer reviewed journal.

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