College of Administrative and Financial Sciences
MGT325: Management of Technology
Deadline: 06/03/2020 @ 23:59
Course Name: Management of
StudentÃ¢â‚¬â„¢s ID Number:
Academic Year: 2020-2021
For InstructorÃ¢â‚¬â„¢s Use only
StudentsÃ¢â‚¬â„¢ Grade: Marks Obtained/Out of
Level of Marks: High/Middle/Low
Instructions Ã¢â‚¬â€œ PLEASE READ THEM CAREFULLY
Ã¢â‚¬Â¢ The Assignment must be submitted on Blackboard (WORD format only) via allocated
Ã¢â‚¬Â¢ Assignments submitted through email will not be accepted.
Ã¢â‚¬Â¢ Students are advised to make their work clear and well presented, marks may be
reduced for poor presentation. This includes filling your information on the cover page.
Ã¢â‚¬Â¢ Students must mention question number clearly in their answer.
Ã¢â‚¬Â¢ Late submission will NOT be accepted.
Ã¢â‚¬Â¢ Avoid plagiarism, the work should be in your own words, copying from students or
other resources without proper referencing will result in ZERO marks. No exceptions.
Ã¢â‚¬Â¢ All answered must be typed using Times New Roman (size 12, double-spaced) font.
No pictures containing text will be accepted and will be considered plagiarism).
Ã¢â‚¬Â¢ Submissions without this cover page will NOT be accepted.
Course Learning Outcomes-Covered
Ã¢Å“â€œ Demonstrate the dynamics of technological innovation concepts in technologyintensive business enterprises. (Lo 1.1)
Weight: 5 Marks
Students are supposed to read the Opening Case of Chapter-3 Ã¢â‚¬ËœInnovation in
India: The Chotukool ProjectÃ¢â‚¬â„¢ (Page Number-43) of their e-textbook. Based on
your understanding of the case and concepts studied until now answer the
following question in 300-500 words each.
1. What were the pros and cons of attempting to develop a refrigerator for IndiaÃ¢â‚¬â„¢s
rural poor? (1 marks)
2. What product and process innovations did the Chotukool entail? Would you
consider these incremental or radical? Architectural or Component Competence
enhancing or competence destroying? (1 marks)
3. Did the Chotukool pose a threat of disrupting the traditional refrigerator
market? Why or why not? (1 marks)
4. Is there anything you think Godrej should have done differently to penetrate the
market of rural poor families in India? (1 marks)
5. What other products might the lessons Godrej learned which chotukool apply to?
Note: It is mandatory to support each answer with at least two scholarly, peerreviewed journal.
Ã¢Å“â€œ All students are encouraged to use their own words.
Ã¢Å“â€œ Be three to five pages in length (1000-1500words), which does not include the title
page, abstract or required reference page, which are never a part of the content
Ã¢Å“â€œ Use Saudi Electronic University academic writing standards and APA style
Ã¢Å“â€œ Use proper referencing (APA style) to reference, other styles will not be accepted.
Ã¢Å“â€œ Support your submission with course material concepts, principles, and theories from
the textbook and at least two scholarly, peer-reviewed journal articles unless the
assignment calls for more.
Ã¢Å“â€œ It is strongly encouraged that you submit all assignments into the safe assignment
Originality Check prior to submitting it to your instructor for grading and review the
grading rubric to understand how you will be graded for this assignment.
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