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College of Administrative and Financial Sciences
Assignment 1
Deadline: 06/03/2021 @ 23:59
Course Name: Strategic Management
Student’s Name: sarah ghaleb saud
almohammadi
Course Code: MGT 401
Student’s ID Number: 170142128
Semester: I
CRN: 21914
Academic Year: 1441/1442 H
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: Marks Obtained/Out of
5
Level of Marks: High/Middle/Low
Instructions – PLEASE READ THEM CAREFULLY
• The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented, marks may be
reduced for poor presentation. This includes filling your information on the cover page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or
other resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font.
No pictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover page will NOT be accepted.
Structure of the project
The 3 assignments of this course will be parts of a project, which aims to study the four basic elements
of strategic management of the company ‘X’ from your choice. It is structured as follow:

Part 1: Assignment 1= Environmental scanning & strategy formulation.
Part 2: Assignment 2= Strategy implementation.
Part 3: Assignment 3= Evaluation and control.
Description of the company ‘X’

It is a company from your choice;
From real national or international market;

It is publicly traded company;

Produces and commercializes more than one product;
Sufficient information about the strategies of the company, its functions and product lines are
available;
This company should have at least one partnership with other company (es) (alliances, joint
venture, arrangement…).

Note.
The selected company must meet the above criteria. If you face any ambiguity regarding the choice
of the corporation, kindly feel free to ask more clarification from your instructor.
Assignment 1: Part 1 of project
Environmental scanning & strategy formulation
Learning outcomes:
1. Understand the basic concepts and terminology used in Strategic Management. (Lo 1.2)
2. Identify opportunities and threats as well as strengths and weakness in the operating environment of
hypothetical and real-world organizations (Lo 2.9)
3. Understand issues related to strategic competitive advantage in organizations (Lo 2.2)
4. Identify appropriate strategies for different situations (Lo 3.1).
Assignment Questions
(5 Marks)
1. Briefly present your selected company (name, industry, nationality, location, size, activities,
products…) (Max 200 words).
(0.5 mark)
2. Determine the opportunities, threats, strengths and weaknesses of your selected company by
completing the SWOT matrix in the answer sheet. (1 mark)
3. Does your selected company have social responsibility? If yes, discuss its impact on
competitive advantage of the corporation. (Max 400 words) (1 mark)
4. Based on the figure 4.3 (Ch4-slide no 18) and the textbook text relative to Porter’s Five forces
of competition framework, assess the power of the buyers, suppliers and substitutes of your
chosen company. How formidable are the barriers to entry and how intense is the rivalry
among existing firms? ( 2 marks)
5. What is the competitive strategy used by your selected company? Justify. (0.5 mark)
Answers:
1. Briefly present your selected company (name, industry, nationality, location, size,
activities, products…) (Max 200 words).
(0.5 mark)
Answer: Nike Inc is a company operating in the United States with its headquarters in Beaverton,
Oregon. The company was founded in 1964 by Philip Knight and deals with the manufacture of
athlete’s footwear, equipment, and accessories. Furthermore, the company boasts approximately
thirty thousand employees stationed in the United States and globally in its subsidiary firms. Nike is
the largest retailer of athlete footwear in the athletic apparel industry. Additionally, the industry has
other large competitor firms like Adidas, which rival Nike Inc in the industry. Nike’s main activities
are manufacturing and retailing services. The company produces its shoes and distributes them
through their distribution channels globally.
………………
2. Determine the opportunities, threats, strengths, and weaknesses of your selected company
by completing the SWOT matrix in the answer sheet. (1 mark)
Opportunities


Improve its research through the
advancement of technology by
developing commodities that meet
customer satisfaction
Enter the global market by
investing in other countries
Improve on product mix
Improvement of labor practices
through offering a safe working
environment and fair wages
Threats

Competition from rival firms

Rapid advancement in technology
leading to innovations

and wants

Barriers of entry in certain markets

High taxations in most developed
countries

Strengths

Strong brand image identified
globally
Availability of global distribution
channels

Changing customer preferences
Rapid innovation processes
Weaknesses

Labor issues affecting the
operation of the firm

Limitations in the product mix

Limited presence in developing
countries like China and India may
affect the firm’s competitive
strategies.

3. Does your selected company have a social responsibility? If yes, discuss its impact on the
competitive advantage of the corporation. (Max 400 words) (1 mark)
Answer: Yes, Nike Inc has a social responsibility to move to renewable energy sources by 2030.
Additionally, the firm aims to reduce its carbon footprint in all its manufacturing firms across the
globe—these social responsibilities implemented by Nike Inc impact stakeholders’ decisions.
Stakeholders might be encouraged to invest in a firm that offers social responsibility over its rivals.
Hence, Nike Inc social responsibility are essential as they are vital during stakeholder’s decision on
investment. Therefore, Nike Inc stands to gain from the increased stakeholder’s investment over its
rivals since it will have finances at its disposal to carry out marketing and future research to innovate
on its products. Additionally, Nike’s social responsibility may build goodwill with authorities, and the
firm may be awarded tax holidays. Tax holidays may help a firm since the money directed to taxes
will strengthen the firm by improving its products, unlike its rival firms. Lastly, through social
responsibility, Nike is assured of a good image and reputation that will attract customers. A firm with
a good image and reputation will be well-positioned to attract customers and increase its sales. Those
rival firms with no good image risk losing their customers to firms with a good image and reputation.
………………………
4. Based on the figure 4.3 (Ch4-slide no 18) and the textbook text relative to Porter’s Five
forces of competition framework, assess the power of the buyers, suppliers and
substitutes of your chosen company. How formidable are the barriers to entry and how
intense is the rivalry among existing firms? ( 2 marks)
Answer: Buyer’s power is essential because firms rely on customers to make purchases, thus
improving their sales. Hence, if buyers lack capital, their purchasing power will be low, and consumers
will not make purchases affecting organizations. However, if buyers boost high purchasing power,
corporate sales will increase since consumers will increase the purchase of commodities. On the other
hand, supplier power is suppliers’ ability to increase or decrease prices and limit the number of products
available in the market. Hence, Nike lacks supplier power since the cost of production dictates the
prices of different commodities. Similarly, Nike’s prices are determined by competitors’ prices since
setting a high price than its competitors will reduce sales. On substitutes, Nike offers different
commodities for consumers to choose. Substitutes may present a threat to Nike’s performance; hence,
Nike has prioritized the production of different products that serve the same purpose for customers to
choose from according to their needs and satisfaction.
The athletic apparel industry has barriers of entry that limit many firms from accessing the market.
First, there is high taxation that deters firms from investing in the athletic apparel industry. Secondly,
is government regulations in most developing countries require firms to seek certification from the
world’s football governing authority FIFA, to ensure their products meet the set standards.
Additionally, the market requires high investment to enter the successfully challenge the already
established firms. Lastly, the market is highly competitive, with Nike Inc rivaling Adidas. Therefore,
for Nike to be competitive, it should ensure its product is quality and its prices are fair. Similarly, Nike
must ensure they conduct marketing strategies to ward off Adidas’ competition, which offers similar
products as Nike.
……………………………………..
5. What is the competitive strategy used by your selected company? Justify. (0.5 mark)
Answer: Nike Inc offers after-sell services to its customers to attract them to purchase their products.
These after-sell services include transportation and warranty for each Nike’s product. Additionally, the
company implemented marketing strategies like an advertisement. Through advertising, the company
can create awareness to the customer about Nike’s products available in the market and become
competitive in the market. Similarly, Nike Inc offers products at a discounted fee which is lower than
their competitive partners. Offering lower prices attracts customers since most customers prefer
cheaper products compared to expensive ones. Lastly, the introduction of hire purchase buying is a
strategy that Nike implemented to attract more customers. Not every customer is encouraged to buy
commodities in cash sales alone; some customers prefer payment through hire purchase. Hire purchase
is a competitive strategy as it attracts more buyers.
References
Soegoto, A. S., & Karamoy, H. (2020). Competitive Strategy Analysis to Increase Consumer
Purchasing Decisions on Minimarket Business. ETIKONOMI, 19(1), 119-130.
Dobbs, M. E. (2014). Guidelines for applying Porter’s five forces framework: a set of industry
analysis templates. Competitiveness Review.
Nyuur, R. B., Ofori, D. F., & Amponsah, M. M. (2019). Corporate social responsibility and
competitive advantage: A developing country perspective. Thunderbird International
Business Review, 61(4), 551-564.
Kim, M. (2020). How Phil Knight made Nike a leader in the sport industry: examining the success
factors. Sport in Society, 23(9), 1512-1523.
Assignment 2: Part 2 of project
Learning outcomes:
Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in
diversified organizations (CLO2)
2. Explain the contribution of functional, business and corporate strategies in the competitive advantage of the organization.
(CLO3)
3. Distinguish between different types and levels of strategy and strategy implementation (CLO4)
4. Communicate issues, results and recommendations coherently, and effectively regarding appropriate strategies for
different situations (CLO6)
1.
Assignment Questions
(5 Marks)
Consider the same company ‘X’ that you have already used in assignment 1 and answer the following
questions
1. Describe the roles of directional, marketing, operations and human resource strategies in
the overall well-being of your selected company. (2 marks)
2. Classify the products of your selected company based on the BCG matrix. (1 mark)
3. Describe at least one partnership that your selected corporation has with other company (es).
Is it successful? Justify. (1mark)
4. Describe the structure of your selected company. (1 mark)
Answers:
1. Describe the roles of directional, marketing, operations and human resource strategies in
the overall well-being of your selected company. (2 marks)
The organizational arrangement of Nike Inc. replicates the limits and abilities of the industry and its
tasks. A company’s corporate or organizational structure is the organization design and composition
used on the interconnections amid divisions of the business, groups, and employees. In Nike’s
situation, its corporate structure climaxes the requirement to address dissimilarities among local
markets. The differences are connected to targeted clients’ region-specific wants, like differences in
the predilections for apparel depending on climate and sports popularity. As such, the corporation
has proven its organizational structure to allow alterations in dealing with market variances. This
business and its commercial structure aid as examples of how regional variances should be
comprised in a business strategy. Strategic and structural placement that anticipates these variances
reinforces the business’s competitive advantage, mainly in entering a regional market (Duarte, 2018).
The company has an organizational arrangement that inspires regionalization of business tactics.
Such regionalization endorses value chains that particularly fulfill clients’ anticipations, specifically
in the area of marketing and service. Nike’s corporate structure offers the company the flexibility to
address customer preferences for equipment, apparel, and athletic shoes in regional markets.
2. Classify the products of your selected company based on the BCG matrix. (1 mark)
Stars
Question Marks
Footwear
Jordan
Hurley
Cash Cow
Dogs
Hardware
Nike Skateboarding
Equipment
Apparels
3. Describe at least one partnership that your selected corporation has with other company (es).
Is it successful? Justify. (1mark)
Nike Inc. has a successful partnership with Girls Inc. to support their programs like ‘sporting chance’
that enables girls to build a foundation for appreciating sports, physical activity, and adventure all
through their lives. The events encourage middle school girls to consider a career in sports and be
active in sports.
4. Describe the structure of your selected company. (1 mark)
The company has a geographic divisional administrative structure. The structure is reliant upon the
company’s requirements in its worldwide organization, as well as the exceptionality of conditions in
a regional market. These aspects are notable in the corporation’s organizational structure; worldwide
divisions for product licensing and converse, semi-autonomous geographic dissections, and global
corporate leaderships.
Reference
Duarte, G. B. (2018). Nike inc (Doctoral dissertation).
College of Administrative and Financial Sciences
Assignment 3
Deadline: 17/04/2021 @ 23:59
Course Name: Strategic Management
Student’s Name:
Course Code: MGT 401
Student’s ID Number:
Semester: II
CRN:
Academic Year: 1441/1442 H
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: …. Out of 5
Level of Marks: High/Middle/Low
Instructions – PLEASE READ THEM CAREFULLY
• The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented, marks may be
reduced for poor presentation. This includes filling your information on the cover page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or
other resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font.
No pictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover page will NOT be accepted.
Assignment 3: Part 3 of project
Learning outcomes:
Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in
diversified organizations (CLO2)
2. Distinguish between different types and levels of strategy and strategy implementation (CLO4)
3. Communicate issues, results and recommendations coherently, and effectively regarding appropriate strategies for
different situations (CLO6)
1.
Assignment Questions
(5 Marks)
Consider the same company ‘X’ that you have already used in assignments 1& 2 and answer the
following questions.
1. Evaluate the performance of the main activities of your selected company. What type(s) of
criteria do you use to evaluate this performance? (1.5 marks)
2. What type(s) of control of employees and production processes is/are used by your selected
company? Justify(1 mark)
3. How does the corporation manage the environmental risks? (1 mark)
4. Evaluate the competitive advantage of the corporation. Suggest some recommendations in
order to to improve it. (1.5 marks)
Note. To answer the above questions, it is mandatory to use the terminologies discussed in your course.
End
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