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College of Administrative and Financial Sciences
Assignment 2
Deadline: 03/04/2021 @ 23:59
Course Name: Strategic Management
Student’s Name:
Course Code: MGT 401
Student’s ID Number:
Semester: II
CRN: 23332
Academic Year: 1441/1442 H
For Instructor’s Use only
Instructor’s Name: Dr. Farhat Anjum
Students’ Grade: …. Out of 5
Level of Marks: High/Middle/Low
Instructions – PLEASE READ THEM CAREFULLY
• The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented, marks may be
reduced for poor presentation. This includes filling your information on the cover page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or
other resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font.
No pictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover page will NOT be accepted.
Assignment 2: Part 2 of project
Learning outcomes:
Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in
diversified organizations (CLO2)
2. Explain the contribution of functional, business and corporate strategies in the competitive advantage of the organization.
(CLO3)
3. Distinguish between different types and levels of strategy and strategy implementation (CLO4)
4. Communicate issues, results and recommendations coherently, and effectively regarding appropriate strategies for
different situations (CLO6)
1.
Assignment Questions
(5 Marks)
Consider the same company ‘X’ that you have already used in assignment 1 and answer the following
questions
1. Describe the roles of directional, marketing, operations and human resource strategies in
the overall well-being of your selected company. (2 marks)
2. Classify the products of your selected company based on the BCG matrix. (1 mark)
3. Describe at least one partnership that your selected corporation has with other company (es).
Is it successful? Justify. (1mark)
4. Describe the structure of your selected company. (1 mark)
Answers:
College of Administrative and Financial Sciences
Assignment 1
Deadline: 06/03/2021 @ 23:59
Course Name: Strategic Management
Student’s Name:Fatimah almatar
Course Code: MGT 401
Student’s ID Number:170028420
Semester: I
CRN: 23332
Academic Year: 1441/1442 H
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: Marks Obtained/Out of
5
Level of Marks: High/Middle/Low
Instructions – PLEASE READ THEM CAREFULLY
• The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented, marks may be
reduced for poor presentation. This includes filling your information on the cover page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or
other resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font.
No pictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover page will NOT be accepted.
Structure of the project
The 3 assignments of this course will be parts of a project, which aims to study the four basic elements
of strategic management of the company ‘X’ from your choice. It is structured as follow:

Part 1: Assignment 1= Environmental scanning & strategy formulation.
Part 2: Assignment 2= Strategy implementation.
Part 3: Assignment 3= Evaluation and control.
Description of the company ‘X’

It is a company from your choice;
From real national or international market;

It is publicly traded company;

Produces and commercializes more than one product;
Sufficient information about the strategies of the company, its functions and product lines are
available;
This company should have at least one partnership with other company (es) (alliances, joint
venture, arrangement…).

Note.
The selected company must meet the above criteria. If you face any ambiguity regarding the choice
of the corporation, kindly feel free to ask more clarification from your instructor.
Assignment 1: Part 1 of project
Environmental scanning & strategy formulation
Learning outcomes:
1. Understand the basic concepts and terminology used in Strategic Management. (Lo 1.2)
2. Identify opportunities and threats as well as strengths and weakness in the operating environment of
hypothetical and real-world organizations (Lo 2.9)
3. Understand issues related to strategic competitive advantage in organizations (Lo 2.2)
4. Identify appropriate strategies for different situations (Lo 3.1).
Assignment Questions
(5 Marks)
1. Briefly present your selected company (name, industry, nationality, location, size, activities,
products…) (Max 200 words).
(0.5 mark)
2. Determine the opportunities, threats, strengths and weaknesses of your selected company by
completing the SWOT matrix in the answer sheet. (1 mark)
3. Does your selected company have social responsibility? If yes, discuss its impact on
competitive advantage of the corporation. (Max 400 words) (1 mark)
4. Based on the figure 4.3 (Ch4-slide no 18) and the textbook text relative to Porter’s Five forces
of competition framework, assess the power of the buyers, suppliers and substitutes of your
chosen company. How formidable are the barriers to entry and how intense is the rivalry
among existing firms? ( 2 marks)
5. What is the competitive strategy used by your selected company? Justify. (0.5 mark)
Answers:
1. Briefly present your selected company (name, industry, nationality, location, size,
activities, products…) (Max 200 words).
(0.5 mark)
Answer:
Environmental scanning & strategy formulation for company
Briefly present your selected company (name, industry, nationality, location, size, activities,
products…)
The name of the chosen company is Apple Computer, Inc, and it is one of the biggest companies
known worldwide. It is one of the enormous brands having millions of customers found around the
globe. It belongs to the industry, computer hardware, computer software, electronics, cloud computing,
digital distribution, and other electronics. Its nationality is American, and it was founded in 1976.
Apple is the market leader of all public companies with a 2.3 trillion USD market cap. Its income is
much more than the GDP of many countries. Its activities are to manufacture the software and hard
products and supply them around the world. The products include mobile phones, tablets, laptops,
iPods, Ipad, and much more. All these products are made in the stores of Apple and are then exported
to almost every country. Its customers are ever-growing, and companies have admirers and followers
more than customers. The company has started to launch many products in various niches, but the
central niche is the same, i.e., computer electronics. It is supported by almost everyone globally and is
a partner with Hon Hai, Pegatron, and Wistron. Apple is the largest public-traded company known to
everyone (Richardson, 2008).
2. Determine the opportunities, threats, strengths and weaknesses of your selected company
by completing the SWOT matrix in the answer sheet. (1 mark)
Strengths
•
Weaknesses
•
It is the top brand for eight consecutive
years.
•
•
products.
•
It has millions of loyal customers, and
they
are
found
throughout
the
The company’s weaknesses are limited
promotion and advertisements.
customers.
•
It is incompatible with other software.
It is known for its leading technology
•
It is alleged for tracking the data of
and products.
•
Apple is criticized for its highly-priced
other apps.
It is known for expansion in its services
every year.
Opportunities
•
•
Threats
The customer growth of Apple is 92
China, and coronavirus affected the
It works with qualified and trained
outbreak.
•
Its supply chain has been distributed
throughout the world.
It has to expand its distribution network
that is one of the most significant
•
Its 14.5 percent revenue comes from
percent that is marvelous.
professionals.
•
•
•
The competition is increasing day by
opportunities.
day, and it is creating issues for the
It is a smart wearable technology and
company.
will be the top company by 2033.
•
Apple’s monopoly store has been
criticized a lot (Hub, 2021).
3. Does your selected company have social responsibility? If yes, discuss its impact on
competitive advantage of the corporation. (Max 400 words) (1 mark)
Answer Social responsibilities of Apple Company:
There are various social responsibilities of Apple company, and it has helped to support local
communities. Apple company collaborates with Bluestone to convert the composite material to rich
organic material. Another corporate social project has been found to build a 100-kilowatt rooftop solar
project to support the children in the Philippines. It has built a 50-kilowatt solar project in Thailand to
help the children as well. These are some of the projects that help to support the local companies.
Apple has proved that it is not the company to make the electronic products or computer hardware, but
it plays its part to contribute to corporate social responsibility.
Another project is to educate and empower the employees. The company has been empowering a lot
of employees, i.e., 4 million, since 2008. It has been a lot of years since it has empowered a lot of
employees. The company has initiated a productive project for the support of pregnant and lactating
mothers. The pregnant mothers can take leave for 14 weeks, and the fathers can take the leave for six
weeks after the child’s birth. It is one of the productive approaches introduced by Apple and has won
the hearts of people. The company has been paying the recruitment fees of employees since 2008. It
has paid 32.3 million fees for 36,599 employees till now, and it is such a vast and productive
responsibility that has not been done by any other company yet.
The supplier’s code is difficult to learn because all company operations are based on the techniques of
suppliers. Apple took the responsibility to educate its suppliers, and it has spent 19.4 million on its
employees for their supplier’s rights. Apple has removed its human rights audit in 2018 who were not
willing to participate in the human rights audit. These are the approaches on which no other company
has worked yet, and no one is this much concerned.
The company has provided many facilities to its employees like it has provided the facilities and health
and medical care to its employees. An example is AC wellness for its employees and their families. It
launched the employee health program in China and launched the same program in Vietnam in 2019.
It has been awarded several times for safer chemicals and user-friendly materials to manufacture the
products. Such approaches have an impact quite positively on its competitive advantage (Dudovskiy,
2021).
4. Based on the figure 4.3 (Ch4-slide no 18) and the textbook text relative to Porter’s Five
forces of competition framework, assess the power of the buyers, suppliers and
substitutes of your chosen company. How formidable are the barriers to entry and how
intense is the rivalry among existing firms? ( 2 marks)
Answer
Porter’s five forces model:
Buyers:
•
Less switching cost of products and it is a strong force.
•
There are fewer individuals buyers, and it is a weak force.
•
Buyers require huge information and act as a potent force.
Suppliers:
•
There are fewer suppliers.
•
The overall supply of products is low.
Substitutes:
•
Low performance of substitutes products
•
Less number of substitutes available
•
Buyers are less attractive to substitutes.
Barriers to entry:
•
High competition is one of the most significant barriers.
•
The high cost is the other most significant barrier on the way to enter the market.
Rivalry:
•
There is intense competition found in the market.
•
High bargaining power of competitors is found (Fregsun, 2019)
5. What is the competitive strategy used by your selected company? Justify. (0.5 mark)
Answer
The company is using the broad differentiation strategy for its products and expansion of the market.
The differentiation strategy refers to the introduction of various new products to the market. The new
products have been introduced with new designs and new colors. All the age groups have been
considered, and geographical preferences are considered (Meyer, 2019).

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