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Description

For Instructor’s Use only
Instructor’s Name:
Students’ Grade: …. Out of 5
Level of Marks: High/Middle/Low
Instructions – PLEASE READ THEM CAREFULLY
• The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented, marks may be
reduced for poor presentation. This includes filling your information on the cover page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or
other resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font.
No pictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover page will NOT be accepted.
Assignment 3: Part 3 of project
Learning outcomes:
Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in
diversified organizations (CLO2)
2. Distinguish between different types and levels of strategy and strategy implementation (CLO4)
3. Communicate issues, results and recommendations coherently, and effectively regarding appropriate strategies for
different situations (CLO6)
1.
Assignment Questions
(5 Marks)
Consider the same company ‘X’ that you have already used in assignments 1& 2 and answer the
following questions.
1. Evaluate the performance of the main activities of your selected company. What type(s) of
criteria do you use to evaluate this performance? (1.5 marks)
2. What type(s) of control of employees and production processes is/are used by your selected
company? Justify(1 mark)
3. How does the corporation manage the environmental risks? (1 mark)
4. Evaluate the competitive advantage of the corporation. Suggest some recommendations in
order to to improve it. (1.5 marks)
Note. To answer the above questions, it is mandatory to use the terminologies discussed in your course.
End
Answers:
Instructions – PLEASE READ THEM CAREFULLY
• The Assignment must be submitted on Blackboard (WORD format only) via
allocated folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented, marks may be
reduced for poor presentation. This includes filling your information on the cover
page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or
other resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font.
No pictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover page will NOT be accepted.
Structure of the project
The 3 assignments of this course will be parts of a project, which aims to study the four basic
elements of strategic management of the company ‘X’ from your choice. It is structured as follow:

Part 1: Assignment 1= Environmental scanning & strategy formulation.
Part 2: Assignment 2= Strategy implementation.
Part 3: Assignment 3= Evaluation and control.
Description of the company ‘X’

It is a company from your choice;
From real national or international market;

It is publicly traded company;

Produces and commercializes more than one product;
Sufficient information about the strategies of the company, its functions and product lines are
available;
This company should have at least one partnership with other company (es) (alliances, joint
venture, arrangement…).

Note.
The selected company must meet the above criteria. If you face any ambiguity regarding the choice
of the corporation, kindly feel free to ask more clarification from your instructor.
Assignment 1: Part 1 of project
Environmental scanning & strategy formulation
Learning outcomes:
1. Understand the basic concepts and terminology used in Strategic Management. (Lo 1.2)
2. Identify opportunities and threats as well as strengths and weakness in the operating environment of
hypothetical and real-world organizations (Lo 2.9)
3. Understand issues related to strategic competitive advantage in organizations (Lo 2.2)
4. Identify appropriate strategies for different situations (Lo 3.1).
Assignment Questions
(5 Marks)
1. Briefly present your selected company (name, industry, nationality, location, size, activities,
products…) (Max 200 words).
(0.5 mark)
2. Determine the opportunities, threats, strengths and weaknesses of your selected company by
completing the SWOT matrix in the answer sheet. (1 mark)
3. Does your selected company have social responsibility? If yes, discuss its impact on
competitive advantage of the corporation. (Max 400 words) (1 mark)
4. Based on the figure 4.3 (Ch4-slide no 18) and the textbook text relative to Porter’s Five forces
of competition framework, assess the power of the buyers, suppliers and substitutes of your
chosen company. How formidable are the barriers to entry and how intense is the rivalry
among existing firms? ( 2 marks)
5. What is the competitive strategy used by your selected company? Justify. (0.5 mark)
Answers:
1. Briefly present your selected company (name, industry, nationality, location, size,
activities, products…) (Max 200 words).
(0.5 mark)
Answer: The Company of my choice in this study is Honeywell International Inc. which is an
American-based industry whose headquarters are in Charlotte, North Carolina. Honeywell primarily
deals in aerospace, the building of technologies, safety and productivity solution, and performance
materials. The company is also operated worldwide with outlets in more than 4 continents. The
company serves its customers in automotive, commercial buildings, aerospace, oil and gas, first
responder, logistics, field services, and supply chain tests and measurements. The company has
global employees totaling up to 110,000 with over 44,000 employees in the United States (Singh &
Papanastasiou, 2021). Its current name is the product in the merger process that gave rise to
Honeywell Inc. in 1999.
2. Determine the opportunities, threats, strengths and weaknesses of your selected
company by completing the SWOT matrix in the answer sheet. (1 mark)
Opportunities
•
•
•
Lower inflation rates which brings
•
Increase
in
more stability to the company
isolationism
Market development which will
economy.
the
trend
in
the
towards
country’s
lead to dilution of competitor
•
Shortages in skilled labor force
advantage
•
Imitation of its products by other
companies.
New customers facilitated by the
online channel
•
Threats
•
A change from inline buying can be
New environmental policies which
a
threat
will create playing field for the
infrastructure
to
the
physical
•
players.
•
The
organization’s
competencies
will
lead
core
to
Rise in the cost of raw materials
resulting to decreased profitability
its
success in similar product field.
Strengths
•
Strong dealer communities
•
High level of customer satisfaction
•
Good performances in new markets
Weaknesses
•
business
•
•
•
Low investments in research and
development
as it have an expertise guiding
market entrance.
Has limited success outside the core
•
Low net contribution and
profitability ratio
Good product innovation track
record
•
Poor financial planning
Good returns and incomes
•
High day inventory
3. Does your selected company have social responsibility? If yes, discuss its impact on
competitive advantage of the corporation. (Max 400 words) (1 mark).
Answer: Honeywell has a strong and strict social responsibility whereby it engages in such activities
as environmental conservation and also focuses on creating sustainable opportunities wherever it
operates. Its commitment to social responsibility highlights the principles which state that good
business, social responsibility, and economic growth go hand in hand. The company has an initiative
known as Honeywell’s Environmental, Social, and Governance (ESG) which pioneers and manages
the company’s social activities (Chesler, 2018). Just like all the other production companies,
Honeywell ensures that it protects the environment by practicing healthy production which does not
pollute the environment.
The company also has the responsibility of creating employments in the societies where it
operates. To achieve this, Honeywell focuses on recruiting employees from the areas where it has
established its business as a way of giving back to society. The company also sponsors the
community’s activities and events through organizing education or entertainment activities in the
society. The company also sponsors some common projects in the society which are developmental.
By being socially responsible, Honeywell has been able to bolster the company’s image and enable it
to build its brand. The company has also gained and maintained its existing customers who feel free
when purchasing from Honeywell as they are confident that they will benefit in a different form. By
protecting the environment, the company is able to foster good relationships with the society.
4. Based on the figure 4.3 (Ch4-slide no 18) and the textbook text relative to Porter’s
Five forces of competition framework, assess the power of the buyers, suppliers and
substitutes of your chosen company. How formidable are the barriers to entry and
how intense is the rivalry among existing firms? ( 2 marks).
Answer: In relation to Michael Porter’s five forces of competition, Honeywell can tackle the
bargaining power of its suppliers. This is done by the development of an efficient supply chain that
supports multiple suppliers reducing monotony. The company also experiments with its product
designs using different raw materials to decide the most profitable raw material to use. The company
has also created dedicated suppliers who depend on the company for their business. The company
also can control and limit the bargaining power of the buyer whereby they build a large customer
base which helps in reducing the bargaining power of the buyer (Singh & Papanastasiou, 2021). As a
way of defecting the existing customers, new products are constantly introduced into the market by
rapidly innovating new products and implementing the innovations. Besides, the company tackles the
threat of substitutes by constantly increasing the customer’s switching cost and understanding the
needs of its customers. Being service-oriented rather than product-oriented has helped the company
to prevent the introduction of substitutes in the market. The barriers to entry for the new companies
are achieved by innovating new services and products. Economies of scale which lower the fixed
prices for the items are built. Another barrier is through capacity building on research and
development activities. In the market, the rivalry is moderate which is achieved through sustainable
differentiation and scale building which facilitates better competition.
5. What is the competitive strategy used by your selected company? Justify. (0.5 mark)
Answer: For the effective competition, Honeywell uses its power and size to buy out the
competition. The company also integrates and diversifies the new and existing products and
geography. Another competitive strategy used by Honeywell is the focus on the customer market’s
products and services by utilizing the company’s internal tools and processes (Hussaini, 2017). The
company’s drive and determination in the business is also another competitive advantage that
enables the company to produce numerous products. Honeywell, therefore, leverages on the six main
bases for competitive advantage creation which involve partners, resources, scope, business system
customer, and market.
References
Chesler, R. D. (2018). KeySpan, Honeywell and the Primacy of Choice of Law in Environmental
Insurance Coverage Disputes. Environmental Claims Journal, 30(4), 347-351.
Hussaini, H. (2017). Design, commissioning and testing of Honeywell OneWireless System for
Murdoch University pilot plant (Doctoral dissertation, Murdoch University).
Singh, R. R., & Papanastasiou, D. K. (2021). Comment on “Scientific Basis for Managing PFAS as a
Chemical Class”. Environmental Science & Technology Letters.
Course Name: Strategic Management
Student’s Name:
Course Code: MGT 401
Student’s ID Number:
Semester: II
CRN:
Academic Year: 1441/1442 H
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: …. Out of 5
Level of Marks: High/Middle/Low
Instructions – PLEASE READ THEM CAREFULLY
• The Assignment must be submitted on Blackboard (WORD format only) via the
allocated folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented; marks may be
reduced for poor presentation. This includes filling in your information on the cover
page.
• Students must mention question number clearly in their answers.
• Late submission will NOT be accepted.
• Avoid plagiarism; the work should be in your own words, copying from students or
other resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font.
No pictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover page will NOT be accepted.
Assignment 2: Part 2 of the project
Learning outcomes:
Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in
diversified organizations (CLO2)
2. Explain the contribution of functional, business, and corporate strategies to the competitive advantage of the organization.
(CLO3)
3. Distinguish between different types and levels of strategy and strategy implementation (CLO4)
4. Communicate issues, results, and recommendations coherently and effectively regarding appropriate strategies for
different situations (CLO6)
1.
Assignment Questions
(5 Marks)
Consider the same company ‘X’ that you have already used in Assignment one and answer the
following questions.
1. Describe the roles of directional, marketing, operations, and human resource strategies in
your selected company’s overall well-being. (2 marks)
ANSWER
The company of discussion is Honeywell Inco company which is based in America.
Strategy in Honeywell company is the different hierarchical levels referred to as the whole company
organization, which is the business’s production and units. In Honeywell company, the strategy may
refer to distribution, communication, marketing researches contexts. The direction strategy of
Honeywell company is to achieve the goals and objectives of the company. The company’s
directional strategy is improving the inventory process and warehousing. The company also
strategies at minimizing the waste management cost by producing what is needed by the customers(
McMahon,2019). Additionally, the Honeywell company has invented the best products at a low cost,
thus making a profit while maintaining the market competition.
Marketing strategy in Honeywell company is performed by the marketing department, which
ensures that the company curbs the high competition in the currently available market. Due to the
high competition, the Honeywell company has strategically considered offering goods at low prices
while retaining their loyal customers (Chesler,2017). The Honeywell company expanded its market
by developing new ones, which are achieved by seeking their products by finding new customers and
finding new areas then establishing their markets.
As per the operational strategy of Honeywell company, the company has set up successful
teams. Therefore, the company’s operational strategy is accountable for all the processes and
techniques that optimize the company’s performance. The company strategy’s operational strategy
takes participation in sectors of the company, which are augmenting the staff, training of the
technical department, utilization of the teams’ framework and integration, and automating.
Honeywell’s human resource strategy motivates the whole staff to make various contributions
to the company, which creates efficient and expert values, thus achieving the company strategy’s
intent. The company has different kinds of professionals who design to initiate values that are the
best option. The highest management duty emphasizes other types of resources in the company,
which creates capability, nurturing the company’s core competencies, such as flexibility and
innovating.
2. Classify the products of your selected company based on the BCG matrix. (1 mark)
ANSWER
The BCG matrix of Honeywell company is a management tool that strategically helps
the company to analyze its position in terms of the potential and business unit it can offer to
the industry (McMahon,2019). The BCG matrix of the Honeywell company is composed of
four categories which are classified into two dimensions. The first dimensions are based on
market growth, and the other category is of market share relatively. The BCG matrix of this
company, therefore useful in implementing the strategies of the business.
The first BCG matrix of Honeywell company is stars. The stars of the
company help in showing any potential of the company in the future. The company always
earns its stars from the SBU. The stars of the company thus generate the main and the
greatest sales in the portfolio production. Additionally, the company stars’ potential is
because the company possesses a very large share in the market competition.
The cash cows are the other BCG matrix of the Honeywell company. The products
under the company’s cash cows have been in the market for quite some time, thus generating
some revenue for the company. However, the cash cow production has been declining, of the
company should not invest in the category. If the company innovates the goods and products
in cash cow products can therefore become stars in future.
The other category is the Question mark goods. These are goods and products which
have been incurring losses in the past few years despite being in the market. They are goods
that do not receive positive comments from the customers once they are taken in the market.
Despite the innovation attempts for improving the Question mark goods, they, however,
continue making losses. The only strategy for improving the performance of the question
mark goods is by increasing the market share.
The last category of the BCG matrix of Honeywell company is the Dogs. The Dogs of
the Honeywell company are the segment of goods that have negative profit to the company.
The Dogs of the company results from then declining environmental factors. However, if the
Honeywell company invests in Dogs’ negative environment, they
can upgrade into a cash cow. In the future, the Dogs can start making a profit for the company if they
start growing.
3. Describe at least one partnership that your selected corporation has with another company
(es). Is it successful? Justify. (1mark)
ANSWER
One good example of a company with a partnership with the Honeywell company is
JPMorgan which has helped the organization bet on various futures quantum. Due to the
collaboration, the two companies have benefitted in IBM TOUTS WHICH HAS a VERY
HIGH partner profile, including Samsung, JPMorgan, ExxonMobil, and Goldman Sachs.
Both the companies use rate of metric in their computers quantum (Eskinazi,2017). The
metric is called quantum volume, which overall measures the quantum system in performing
the qubits.
Both companies have lately invested in software that specializes the computers’
quantum computing in Zapata, Quantum computing of Cambridge. These two companies are
also developing algorithms of quantum, which are useful in chemistry and cybersecurity.
However, at times the companies face algorithm problems which may include logistics and
finance.
4. Describe the structure of your selected company. (1 mark)
ANSWER
The organizational structure of Honeywell international inc. It is a conglomerate
company that deals in producing consumer products and goods, systems of aerospace, and
engineering services, targeting a large variety of consumers in all categories, which may
include private, public, or government organizations (Hussaini, 2017). The company’s
workforce is estimated at 128000, with employees approximately over 5800 in U.S.
Additionally, the company was part of Dow Jones Industrial from 1925 up to 2008.
Honeywell company has a large number of brands that consumers access. The
company’s most available products are the home thermostats, automative products sold
named asAutolie, Fram, and Prestone. Honeywell acquired most of its large part by
AlliedSignal in the year 1999.therefore, the headquarters of the Honeywell company were
suited in Morristown, which is in New Jersey. The choosing of the name Honeywell due to its
brand recognition superiority.
References
Chesler, R. D. (2018). KeySpan, Honeywell and the Primacy of Choice of Law in Environmental
Insurance Coverage Disputes. Environmental Claims Journal, 30(4), 347-351.
Eskinazi, S., Bruner, R. F., & Carr, S. (2017). General Electric’s Proposed Acquisition of
Honeywell. Darden Business Publishing Cases.
Hussaini, H. (2017). Design, commissioning, and testing of Honeywell OneWireless System for
Murdoch University pilot plant (Doctoral dissertation, Murdoch University).
McMahon, K. A. (2019). FY2019 Report on the Status of the SFWST Campaign International
Activities in Disposal Research at SNL (No. SAND2019-8869R). Sandia National Lab. (SNL-NM),
Albuquerque, NM (United States).

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