+1(978)310-4246 credencewriters@gmail.com
  

Description

College of Administrative and Financial Sciences
Assignment 3
Course Name: Strategic Management
Student’s Name:
Course Code: MGT 401
Student’s ID Number:
Semester: II
CRN:
Academic Year: 1441/1442 H
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: …. Out of 5
Level of Marks: High/Middle/Low
Instructions – PLEASE READ THEM CAREFULLY
• The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented, marks may be
reduced for poor presentation. This includes filling your information on the cover page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or
other resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font.
No pictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover page will NOT be accepted.
Assignment 3: Part 3 of project
Learning outcomes:
Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in
diversified organizations (CLO2)
2. Distinguish between different types and levels of strategy and strategy implementation (CLO4)
3. Communicate issues, results and recommendations coherently, and effectively regarding appropriate strategies for
different situations (CLO6)
1.
Assignment Questions
(5 Marks)
Consider the same company ‘X’ that you have already used in assignments 1& 2 and answer the
following questions.
1. Evaluate the performance of the main activities of your selected company. What type(s) of
criteria do you use to evaluate this performance? (1.5 marks)
2. What type(s) of control of employees and production processes is/are used by your selected
company? Justify(1 mark)
3. How does the corporation manage the environmental risks? (1 mark)
4. Evaluate the competitive advantage of the corporation. Suggest some recommendations in
order to to improve it. (1.5 marks)
Note. To answer the above questions, it is mandatory to use the terminologies discussed in your course.
End
Answers:
College of Administrative and Financial Sciences
Assignment 1
Course Name: Strategic Management
Student’s Name:
Course Code: MGT 401
Student’s ID Number:
Semester: I
CRN:
Academic Year: 1441/1442 H
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: Marks Obtained/Out of
Level of Marks: High/Middle/Low
Instructions – PLEASE READ THEM CAREFULLY
• The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented, marks may be
reduced for poor presentation. This includes filling your information on the cover page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or
other resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font.
No pictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover page will NOT be accepted.
Structure of the project
The 3 assignments of this course will be parts of a project, which aims to study the four basic elements
of strategic management of the company ‘X’ from your choice. It is structured as follow:

Part 1: Assignment 1= Environmental scanning & strategy formulation.
Part 2: Assignment 2= Strategy implementation.
Part 3: Assignment 3= Evaluation and control.
Description of the company ‘X’

It is a company from your choice;
From real national or international market;

It is publicly traded company;

Produces and commercializes more than one product;
Sufficient information about the strategies of the company, its functions and product lines are
available;
This company should have at least one partnership with other company (es) (alliances, joint
venture, arrangement…).

Note.
The selected company must meet the above criteria. If you face any ambiguity regarding the choice
of the corporation, kindly feel free to ask more clarification from your instructor.
Assignment 1: Part 1 of project
Environmental scanning & strategy formulation
Learning outcomes:
1. Understand the basic concepts and terminology used in Strategic Management. (Lo 1.2)
2. Identify opportunities and threats as well as strengths and weakness in the operating environment of
hypothetical and real-world organizations (Lo 2.9)
3. Understand issues related to strategic competitive advantage in organizations (Lo 2.2)
4. Identify appropriate strategies for different situations (Lo 3.1).
Assignment Questions
1. Briefly present your selected company (name, industry, nationality, location, size, activities,
products…) (Max 200 words).
2. Determine the opportunities, threats, strengths and weaknesses of your selected company by
completing the SWOT matrix in the answer sheet.
3. Does your selected company have social responsibility? If yes, discuss its impact on
competitive advantage of the corporation. (Max 400 words)
4. Based on the figure 4.3 (Ch4-slide no 18) and the textbook text relative to Porter’s Five forces
of competition framework, assess the power of the buyers, suppliers and substitutes of your
chosen company. How formidable are the barriers to entry and how intense is the rivalry
among existing firms?
5. What is the competitive strategy used by your selected company? Justify.
Answers:
1. Briefly present your selected company (name, industry, nationality, location, size,
activities, products…) (Max 200 words).
Answer:
The company that I have selected is “Nike” and is in the Athletic Footwear and Apparel (Footwear,
Sport Apparel, Sport Equipment and Accessories) Industry. Nike is an American company but
operates at an international level. In 2019, Nike was valued at over $32 billion US dollars and is one
of the largest and most popular sport brands in the world. Nike is at the forefront of the athletic
apparel industry which shows its extensive size and impact (Shahbandeh, 2020). Nikes focal
business activities involve the design and production of high quality footwear and sporting apparel
and the constant product developments and quality is what set Nike apart from its major competitors.
The products that Nike offers, range from footwear, sporting apparel, sporting equipment and
accessories which cater to a massive audience which adds to Nike’s popularity (Nike Inc , n.d.). Part
of Nikes success is owed to the sponsorships given and heavy endorsements received from
successful athletes including Michael Jordan and Tiger Woods to name a few. Nike’s headquarters
are located in Oregon ( USA ) . Apart from its own brand, Nike sells products under Nike Pro, Nike
Golf, Air Jordan and other subsidiary brands like Converse (About Us, n.d.).
2. Determine the opportunities, threats, strengths and weaknesses of your selected company
by completing the SWOT matrix in the answer sheet.
Opportunities

Ability for constant innovation and
Threats

development of new and improved
products .


Massive amount of competitors in
the market and industry.

Due
to
their
wide
reach
The ability to expand their variety
internationally and prices catering
of products in emerging markets
to the more wealthy, fake products
( add other items).
emerge in the market.
Create a larger customer reach

Maintaining
their
solid
brand
internationally and increase brand
awareness
without
any
recognition.
controversies or irregularities in
marketing strategies.
Strengths
-Nike has a strong brand awareness
Weaknesses

A history of mistreating their
amongst customers
employees and workers who
– Nike receives heavy endorsements from
manufacture the products which
successful athletes around the world.
create a bad brand awareness.
-Catering to a large audience due to the

Exploiting cheap, international
massive product variety, allows Nike to
laborers from poorer countries to
have a large customer base in both
manufacture the products whilst
America and Internationally as well.
providing poor working conditions
-Known for their superior product quality
damages Nikes reputation.
and marketing skills, Nike is able to stand
out from competitors.

Any negative views or
controversies surrounding the
– Due to the massive production of
brand will bring down its brand
products, Nike employs thousands of
and reputation.
people worldwide.
3. Does your selected company have social responsibility? If yes, discuss its impact on
competitive advantage of the corporation. (Max 400 words)
Answer
Nike has a massive social responsibility and one of the brands leading missions, is to bring about
change in the world around us. Nike uses their massive international reach as well as their brand to
create social change and make a difference. Nike strives to create deeper connections with
communities and customers to create positive social change. This key interactions with these 2 groups
creates a competitive advantage for the corporation. Nike inspires communities to unite through sport
by providing opportunities and making sports more accessible to previously disadvantaged children.
This paints Nike in a positive, responsible and trustworthy light that allows them to stand out from
competitors as not only are they selling quality products, but are also using a portion of that money to
fund and uplift communities (Purpose Moves Us, n.d.). Nike has remained transparent in terms of their
social responsibility and has received international praise for this transparency which is why Nike was
named in the top 10 for social responsibility reporting in 2006 (Nike Named Top 10 for Social
Responsibility Reporting, 2006). Nike tries to remain as honest and transparent with consumers as they
can, to uphold their solid reputation, and by doing this, they garner client’s trust who give them the
benefit of the doubt. This creates a massive competitive advantage compared to other competitors as
it shows that the company is open with their customers and is transparent about how they give back.
Nike is also striving to decrease their carbon footprint and to create a positive environmental change
around the world. One of their focus points is assessing and understanding their water footprint and
making water-efficient changes in the company to conserve and improve water supply. This makes
clients more willing to support their company as they are not only giving back to their communities
but are also striving for a more cleaner, greener and sustainable environment, something that not many
competitors are willing to follow through with. This further backs up Nikes purpose which to unite the
world through sport whilst building a sustainable environment. After suffering from many
controversies and allegations surrounding the working environment of manufacturing employees in
previous years, Nike has made it its mission to improve conditions for workers and create an
environment in the workplace that can build a productive and more engaged workforce.
4. Based on the figure 4.3 (Ch4-slide no 18) and the textbook text relative to Porter’s Five
forces of competition framework, assess the power of the buyers, suppliers and
substitutes of your chosen company. How formidable are the barriers to entry and how
intense is the rivalry among existing firms?
Answer
The buying power of customers is moderate as customers are able to freely buy any of Nikes
competitors’ products (the cost to switch from Nike to another competitor is low) and thus
customers will have more power over the company (they can easily not support Nike unless
demands or a conclusion over a specific problem is met). This increases rivalry amongst
existing firms. However this strong power contrasts the weak power that individual consumers
will have over the entirety of Nike as individual customers do not have enough force or power
over Nike). This leads to customers having moderate power over Nike.
Suppliers have a weak power over Nike as there are numerous suppliers that will be able to
manufacture shoes for Nike and being replaced by Nike is something that can easily occur.
This results in suppliers not having much force over Nike in terms of costing as they are at risk
of losing Nikes business. This creates an intense rivalry amongst competing suppliers as they
need to work towards securing Nike as a customer due large profit that they will make with
having Nike as a customer. Competition in quality and cost may arise between competing
suppliers and the barriers to entry to work with Nike is high.
The power substitutes have over Nike products is moderate to high power. This is due to the
high number of products offered by competing firms on the market. This gives customers ample
alternatives to Nike. If substitutes are offered at either a better quality or lower price by
competitors, this will have some power over Nike, as they are at risk of losing customers.
Extreme rivalry will ensue between Nike and substitute competitor companies to secure as
many customers as possible (Rowland, 2017)
5. What is the competitive strategy used by your selected company? Justify.
Answer
Nike has competitive strategies that deal with product differentiation. Due to Nikes large brand
awareness and top quality it makes it easy to distinguish Nike products from its competitors. This
differentiates the products from other competitors and is a competitive marketing strategy used by
Nike. This coupled with the fact that Nike is constantly developing new and better products, it makes
it hard for competitors to keep up with the new changes in the market and compete with Nikes every
developing product line which allows Nike to remain ahead of its competitors. Nike is also product
specific, Nike caters for a broad audience that has different types of bodies and need different type of
footwear. This allows Nike to reach out to a wide variety of product-specific customers which further
develop their customer bases as not many competing companies offer such a wide selection of productspecific goods like Nike. This allows Nike to garner a larger audience and strengthens customer and
supplier intimacy (Kenneth C Laudon).
References
Kenneth C Laudon, J. P. (n.d.). Management Information Systems . Pearsons.
Nike Inc . (n.d.). Retrieved from CSI market: https://csimarket.com/stocks/NKE-BusinessDescription.html#:~:text=Our%20principal%20business%20activity%20is,athletic%20apparel%20in%
20the%20world.
Nike Named Top 10 for Social Responsibility Reporting. (2006, November 9). Retrieved from Nike News:
https://news.nike.com/news/nike-named-top-10-for-social-responsibility-reporting
Purpose Moves Us. (n.d.). Retrieved from Nike Purpose:
https://purpose.nike.com/#:~:text=We%20believe%20in%20the%20power,down%20barriers%20for
%20all%20athletes*.
Rowland, C. (2017, February 7). Nike Inc. Five Forces Analysis (Porter’s Model). Retrieved from Panmore:
http://panmore.com/nike-inc-five-forces-analysis-portersmodel#:~:text=Bargaining%20Power%20of%20Nike’s%20Customers%2FBuyers%20(Moderate%20Fo
rce)&text=In%20Nike’s%20case%2C%20the%20following,of%20individual%20buyers%20(weak%20f
orce)
Shahbandeh, M. (2020, November 23). Global sales of the top performance apparel, accessories, and
footwear companies 2019. Retrieved from Statista:
https://www.statista.com/statistics/900271/leading-sportswear-and-performance-wear-companiesby-sales-worldwide/
Running Header: strategic Management: Assignment 2
Strategic Management: Assignment 2
Student name
Professor name
Course title
Date of submission
1
Strategic Management: Assignment 2
2
Q1
The directional strategy has played a great role in the success and growth of Nike
Company. Nike’s company directional strategy is based on three components: conservation,
growth, and stability. The directional technique applied by the Nike organization has enabled the
company to remain engaged in the most essential strategy conceivable while proceeding to
increase both revenue, demand, and supply offered to clients. Nike’s Intensive development
methods mirror the organization’s attention on portfolio directional strategy which has prompted
the turn of events and development of the organization (Lawrence Gregory, 2017). This has
enabled the company to become perhaps the greatest player worldwide athletic shoes, attire, and
gear market.
The marketing strategy used by Nike Company assumes an incredible part in the general
prosperity of the organization and has empowered the organization to ascend to the highest point
of their industry. Nike’s advertising objective is to utilize a scope of marketing and sales
strategies that can take into account the association’s objective market, who have various
identities, sexes, societies, and ages. Nike advances their items by having famous people,
proficient, and school competitors with sponsorship arrangements. As of now, Nike centers
around sponsorships, web showcasing, email promoting and used media advertising efforts.
Example of Nike sponsorship: Tiger wood an American professional golf player.
Nike Inc. is a main worldwide producer and vendor of sports shoes, attire, and gear.
Nike’s market and competitive success are partly due to a successful and productive operations
system. Nike’s activities the board thinks about the ability of the executives, item advancement,
and absolute quality administration as probably the main factors in the strategic decision. Nike
viably addresses these choice regions through norms reliably applied in activities the board all
Strategic Management: Assignment 2
3
through the worldwide association. 10 choice regions that Nike considers in its activity system: a
plan of good and administrations; quality administration; cycle and limit plan, area methodology;
format plan and technique; work plan and HR; store network the board; stock administration;
planning; and support.
. Nike’s Human resources strategies are of equivalent significance to the success and
growth of the company. The achievement and disappointment of an organization are dictated by
how an organization deals with its workforce. Nike additionally has confidence in cultural
variety and incorporation subsequently the executives’ arrangements planned under this target.
Employees are likewise prepared on multi-skilling instead of playing out solitary assignments
thus the undertakings of creating preparing programs for workers (Hussain A. Ali Mabdi, 2015).
Nike Human Resources management help pull in, hold, and award the world’s most imaginative
individuals by making projects to help them flourish. They speed up organization development
as stewards of diversity, culture, authoritative adequacy, ability, and change.
Q2.
The BCG matrix for NIKE Inc will aid in the creation of plans for the company’s strategic
business units.
Table 1. BCG Matrix of NIKE Inc.
Star
•
In NIKE Inc.’s BCG matrix, the monetary
Question Marks
•
In the footlocker’s BCG matrix model, the
services technique unit is higher . It works in
SBU for local foods and confectionery is a
an industry which has the potential to
question mark. Even though some surveys
develop. This SBU contributes a large portion
suggest that consumers are eating more
of NIKE Inc’s revenue. NIKE Inc. can
locally grown foods, Footlocker’s local foods
Strategic Management: Assignment 2
•
•
4
demonstrate compliance with the production
SBU is not rising. And the footlocker was
process by purchasing other companies. As
unable to win a significant portion of this
this organization strategic unit has promise, it
sector.
will be able to gain more money as a result of•
In NIKE Inc.’s BCG matrix, This strategic
this.
business segment operates in a quickly
In NIKE Inc’s BCG matrix, it is also the
expanding industry. However, in recent years,
model that produces the most revenue among
this tactical unit has been losing money. It has
its product line.
also struggled in research and development
In this segment Nikes a holds a market share
teams’ attempts at creativity.
of 20%. In this group, it is still the industry
leader.
Cash Cows
•
In NIKE Inc.’s BCG matrix, the merchant
Dogs
•
In NIKE Inc.’s BCG matrix, applies a puppy
administration service strategic organization
in its plastic bags strategic. For the last five
unit is a cash cow. This has been in place for
years, this business component has been
years and has generated considerable sale for
losing money. It also competes in a sector that
NIKE Inc. NIKE Inc has a large market share,
is contracting as a result of growing
but the global market is shrinking as firms
environmental issues. NIKE Inc’s proposed
control their suppliers rather than importing
plan is to sell this strategic business segment
them (Ionut Nica, 2021). NIKE Inc’s
to reduce damage (Chich-Chung Chiu, 2019).
suggested plan is to avoid investing in this
•
This Nike’s strategy is also losing money for
market and continue to operate this strategic
the firm. Even so, with the latest
as long as it is successful.
environmental reforms, the demand is
Strategic Management: Assignment 2
•
5
In NIKE Inc.’s BCG matrix, the Number 3
expected to expand in the future. The right
model strategic business unit is a cash cow.
plan for NIKE Inc is to spend more on the
This is a ground-breaking innovation with a
brand to turn it into a cash cow. If the industry
25% market share in its segment. In this
begins to expand gradually in the future, this
group, NIKE Inc is still the leading company.
will mean profitability for NIKE Inc.
In this group, NIKE Inc has the potential to
control the market. As a result, it should
invest in technology to reinvent the brand.
•
In the BCG matrix, NIKE Inc.’s international
food tactical firm unit is a cash cow. This
business unit has a 30% share of the market in
its segment, but people are becoming less
interested in foreign cuisine. As a result of the
turn-in trends, the overall market expansion
rate has declined.
Q3.
Teaming up to move the up-and-coming age of female competitors, Nike declared
another award activity with the NFL that submits an aggregate of $5 million in item to
developing banner football inside secondary school sports. This multi-year activity will give a
one-time gift of up to $100,000 in item to state athletic affiliations that offer young ladies banner
football as secondary school wear or show progress via a test case program starting in 2021. First
to get the award will be the province of Florida, which has advanced young ladies’ banner
Strategic Management: Assignment 2
6
football for over ten years and is the home condition of the Tampa Bay Buccaneers. Item will
incorporate banner football garbs, socks, and frill, for example, sports bras, which will all be
disseminated to each partaking state’s overseeing interscholastic or athletic relationship at their
circumspection (Joon Kyoung Kim, 2020). As of now, just six states authorize secondary school
banner football for young ladies (Alaska, Arizona, Florida, Georgia, Nevada, and New York),
yet monetary help may help eliminate operational obstructions so more states can present young
ladies’ banner football programs.
“The development of young ladies’ banner football is vital for the development of the
game and protection of the qualities it has added to society for quite a long time,” says Troy
Vincent, NFL Executive Vice President of Football Operations. “Young ladies banner exhibits
that football is for all, and the more noteworthy the support, the more grounded the game, and
the more young ladies can assemble the transferrable abilities football accommodates making
progress throughout everyday life (Mohsin Chaus, 2020).”
Notwithstanding the award activity, Nike is advancing its 11-Online football preparing
arrangement to incorporate a learning track explicitly for banner football competitors. It will
highlight how-to drills with exhaustive preparing guidance, including group building and
initiative turn of events. Also, Nike’s Stronger Than One Series will dispatch a film zeroed in on
featuring ladies and little youngsters who are blasting ways forward in football.
Q4.
The whole worldwide business of Nike is isolated into key geographic locales like North
America, EMEA (Europe, Middle East, and Africa). More noteworthy China, and APLA (the
Asia Pacific and Latin America). The activities of the organization are likewise isolated
Strategic Management: Assignment 2
7
regarding appropriation channel (Wholesale and Nike direct) and item class (Footwear, Apparel,
and Equipment) (Lawrence Gregory, 2017).
Nike uses a grid authoritative design which is a mix of flat and vertical constructions in a
network structure, there are various detailing lines and duties regarding the worker even though
this construction may appear to be convoluted, yet Nike has had the option to use it for its
advantage. Representatives frequently report to different chiefs, which can regularly get cumber
stone in this sort of hierarchical design however for Nike, this has worked for the organization.
The organization follows an exceptionally normalized operational interaction, which assists the
pioneers with settling on brisk choices and cultivate consistent correspondence. Even though
there are numerous detailing specialists, the workers are very much aware of what is normal
from them from their administrators (JILI’OW, 2015).
Strategic Management: Assignment 2
8
References
Chich-Chung Chiu, K.-s. L. (2019). Rule-Based BCG Matrix for Product Portfolio
Analysis. internal conferene on software engineering,articifical intelligence, networking
and parallel/ distriibuted computing, 17-32. Retrieved from
https://link.springer.com/chapter/10.1007/978-3-030-26428-4_2
Hussain A. Ali Mabdi, M. A. (2015). A Comparative Analysis of Strategies and
Business. international journal of business management and economics research, 167177.
Ionut Nica, N. C. (2021). Using of KPIs and Dashboard in the analysis. theoretical and
applied economics , 61-84.
JILI’OW, A. (2015). THE GROWTH OF ATHLETIC INDUSTRY, CHALLENGES &
OPPORTUNITIESCASE STUDY: NIKE INC. journal of academia.edu, 1-8. Retrieved
from
https://d1wqtxts1xzle7.cloudfront.net/54748695/THE_GROWTH_OF_ATHLETIC_IND
USTRY.pdf?1508321184=&response-contentdisposition=inline%3B+filename%3DTHE_GROWTH_OF_ATHLETIC_INDUSTRY_
Case_stu.pdf&Expires=1617112664&Signature=bwn5PKGiPH5ObdAWrUFC~OO9IqtyYsFzNMW
Joon Kyoung Kim, H. O. (2020). Nike, Colin Kaepernick, and the politicization of sports:
Examining perceived organizational motives and public responses. Public relations
review. doi:https://doi.org/10.1016/j.pubrev.2019.101856
Lawrence Gregory. (2017, febraury 7). Nike Inc. Generic strategy & Intensive growth
stratagies. Retrieved from panmore institute : http://panmore.com/nike-inc-genericstrategy-intensive-growth-strategies
Mohsin Chaus. (2020). ASTUDY ON BUSINESSMANAGEMENT STRATEGIES
AMIDST THE GLOBAL PANDEMIC. Internatonal multidisciplinary conference in
technology, busines, management, 425-435. Retrieved from
https://www.researchgate.net/profile/BholanathDutta/publication/348881771_International_Conference-_IMCSTBMLA2020-
Strategic Management: Assignment 2
ISBN_Book_of_Proceedings/links/6014339692851c2d4d02f455/InternationalConference-IMCSTBMLA2020-ISBN-Book-of-Proceedings.pdf#page=210
.
9
Strategic Management: Assignment 2
10

Purchase answer to see full
attachment

  
error: Content is protected !!