College of Administrative and Financial Sciences
Assignment 1, 2 & 3
Course Name: Entrepreneurship and Small StudentÃ¢â‚¬â„¢s Name:
Course Code: – MGT 402
StudentÃ¢â‚¬â„¢s ID Number:
Academic Year: 1440/1441 H
For InstructorÃ¢â‚¬â„¢s Use only
StudentsÃ¢â‚¬â„¢ Grade: Marks Obtained/Out of
Level of Marks: High/Middle/Low
Instructions Ã¢â‚¬â€œ PLEASE READ THEM CAREFULLY
Ã¢â‚¬Â¢ The Assignment must be submitted on Blackboard (WORD format only) via allocated
Ã¢â‚¬Â¢ Assignments submitted through email will not be accepted.
Ã¢â‚¬Â¢ Students are advised to make their work clear and well presented; marks may be
reduced for poor presentation. This includes filling your information on the cover page.
Ã¢â‚¬Â¢ Students must mention question number clearly in their answer.
Ã¢â‚¬Â¢ Read carefully Grading Rubric below for specific criteria: 0-5 Marks.
Ã¢â‚¬Â¢ Late submission will NOT be accepted.
Ã¢â‚¬Â¢ Avoid plagiarism, the work should be in your own words, copying from students or
other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page, assignment instructions, and assignment questions
the assignment instructions, cover page and assignment questions.
Department of Business Administration
Entrepreneurship and Small Business – MGT 402
Assignment 1, 2 & 3
Course Learning Outcomes:
1. Demonstrate a solid understanding of the potential of entrepreneur in today’s competitive
business world. (Lo 1.2)
2. Demonstrate ability to think independently and systematically on developing a viable business
model (Lo 1.3 & 3.7)
3. Understand the place of small business in history and explore the strengths and weaknesses of
small business. (Lo 1.1).
4. Utilize strong analytical skills and tools to formulate an effective Bootstrap Marketing Plan
on which a small business can build a competitive edge in the marketplace. (Lo 1.8, 4.3 &
5. Deliver and communicate marketing massages in coherent and professional manner. (Lo 4.4).
Project yourself as an entrepreneur of a small-scale business in Saudi Arabia.
Assignment Objectives & Requirements:
a. Your Business Name, Address, EÃ¢â‚¬ÂMail
2. General Business Description (300 Ã¢â‚¬â€œ 500 words)
A. What business will you be in? What will you do?
Ã¢â‚¬Â¢Company goals and objectives
B. Business Philosophy
a. What is important to you in your business?
Ã¢â‚¬Â¢ To whom will you market your product?
Ã¢â‚¬Â¢ Describe your Industry: Is it a growth industry? What long term or Short-term changes do
you foresee in the industry? How will your company take advantage of it?
Ã¢â‚¬Â¢ Describe your most important company strengths and core competencies: What factors will
make the company succeed? What do you think your major competitive strengths will be?
What background experience, skills, and strengths do you personally bring to this new
Ã¢â‚¬Â¢ Legal form of ownership: Sole proprietor, Partnership, Corporation, Limited liability
corporation (LLC)? Why have you selected this form?
3. Products and Services
(300 Ã¢â‚¬â€œ 500 words)
a. Describe in depth your products or services. (Technical specifications)
b. What factors will give you competitive advantages or disadvantages? Examples include
level of quality or unique or proprietary features.
4. Marketing Plan (300 Ã¢â‚¬â€œ 500 words)
a. Market Research- Why?
b. Market Research- How? Primary or Secondary Data?
c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The
marketing plan will be the basis, later on, of the allÃ¢â‚¬Âimportant sales projection.
Facts about your industry
Ã¢â‚¬Â¢ What is the total size of your market?
Ã¢â‚¬Â¢ Current demand in target market.
Ã¢â‚¬Â¢ Trends in target marketÃ¢â‚¬â€growth trends, trends in consumer preferences, and trends in
Ã¢â‚¬Â¢ Growth potential and opportunity for a business of your size.
Ã¢â‚¬Â¢ What barriers to entry do you face in entering this market with your new company?
Ã¢â‚¬Â¢ How will you overcome the barriers?
Ã¢â‚¬Â¢ How could the change in technology, change in government regulations, change in the
economy, change in your industry, affect your organization.
Ã¢â‚¬Â¢ Describe the most important features. What is special about it?
Ã¢â‚¬Â¢ Describe the benefits. That is, what will the product do for the customer?
Ã¢â‚¬Â¢ Identify your targeted customers, their demographics
Ã¢â‚¬Â¢ What products and companies will compete with you?
Ã¢â‚¬Â¢ How will your products or services compare with the competition?
Ã¢â‚¬Â¢ Outline a marketing Strategy.
Ã¢â‚¬Â¢ How will you promote your Product?
Ã¢â‚¬Â¢ What will be your promotional budget?
Method of setting prices
Ã¢â‚¬Â¢Compare your prices with those of the competitors. Are they higher, lower, the same? Why?
Ã¢â‚¬Â¢How important is price as a competitive factor?
Ã¢â‚¬Â¢ Do your intended customers really make their purchase decisions mostly on price?
Ã¢â‚¬Â¢ What will be your customer service and credit policies?
How do you sell your products or services?
Ã¢â‚¬Â¢ Licensing and bonding requirements
Ã¢â‚¬Â¢ Health, workplace, or environmental regulations
Ã¢â‚¬Â¢ Special regulations covering your industry or profession
Ã¢â‚¬Â¢ Insurance coverage
Ã¢â‚¬Â¢ Trademarks, copyrights, or patents (pending, existing, or purchased
Ã¢â‚¬Â¢Number of employees
Ã¢â‚¬Â¢ Type of labor (skilled, unskilled, and professional)
Ã¢â‚¬Â¢ Where and how will you find the right employees?
Ã¢â‚¬Â¢ Quality of existing staff
Ã¢â‚¬Â¢ Pay structure
Ã¢â‚¬Â¢ Training methods and requirements
Ã¢â‚¬Â¢ Who does which tasks?
Ã¢â‚¬Â¢ For certain functions, will you use contract workers in addition to employees?
Ã¢â‚¬Â¢ What kind of inventory will you keep: raw materials, supplies, finished goods?
Ã¢â‚¬Â¢ Average value in stock (i.e., what is your inventory investment)?
Ã¢â‚¬Â¢ Rate of turnover and how this compares to the industry averages?
Ã¢â‚¬Â¢ Seasonal buildups?
Ã¢â‚¬Â¢ LeadÃ¢â‚¬Âtime for ordering?
Identify key suppliers.
Ã¢â‚¬Â¢ Credit and delivery policies
5. Financial Plan (300 Ã¢â‚¬â€œ 500 words)
The financial plan consists of a 12Ã¢â‚¬Âmonth profit and loss projection, a cashÃ¢â‚¬Âflow projection, a
projected balance sheet, and a breakÃ¢â‚¬Âeven calculation. Together they constitute a reasonable
estimate of your company’s financial future.
6. Conclusion (300 Ã¢â‚¬â€œ 400 words)
Ã¢â‚¬Â¢ There will be three submissions for this assignment as the following:
Second Submission Week 11
InstructorÃ¢â‚¬â„¢s assessment based on the sincere effort and
participation in the followings:
Ã¢â‚¬Â¢ Discussion Board
MGT402 Ã¢â‚¬â€œ Assignment Rubric
Includes all the
as specified in the
Includes most of
specified in the
Includes some of
specified in the
knowledge of the
materials, with no
errors or major
knowledge of the
include some minor
errors or omissions.
knowledge of the
major errors or
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