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‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment 1
Quality Management (MGT424)
Due Date: 16/07/2022 @ 23:59
Course Name:Quality Management
Student’s Name:
Course Code:MGT424
Student’s ID Number:
Semester: SummerSemester
Academic Year:2021-22
For Instructor’s Use only
Instructor’s Name:Dr.xxxxxxxxxxxxxxx
Students’ Grade: 00/15
Level of Marks: High/Middle/Low
The Assignment must be submitted on Blackboard (WORD format only) via allocated
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or
other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font.
No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Assignment 1
Instructions to search the case study:
1. Via your student services page, log in to the Saudi Digital Library.
2. After your login with your student ID, search for the following case study:
Implementation of total quality management Case study: British Airways.
Authors:MADAR, Anca1 ancamadar@unitbv.ro
Learning Outcomes;
1. Recognize the importance of quality management theory, principles, and practices
applied in businesses on national and international levels. (CLO1)
2. Use quality improvement tools and practices for continuous improvement to achieve
the organizational change and transformation.( CLO3)
3. Develop analytical skills of identifying pitfalls, or quality concerns through
assimilated and strategic planning.( CLO4)
Implementation of total quality management Case study: British Airways.
This paper examines how the new concept of total quality management was implemented
by the British Airways airline as one of the first companies that have applied such a
Read the case study thoughtfully and answer the following questions:
1. In the case study, the author demonstrated three views to define the total quality
management. Briefly, explain these views and discuss its applicability in today’s
organizations?(03 Marks)(250 – 300 words)
Based on what have learned about total quality management concepts and strategic
planning ( Chapter 3 , 5 ) :
2. Analyze the British Airways company`s strategic objectives. ( 03 Marks) (100 150 words )
3. Do you think that these objectives will help the company to survive on the global
market and outperforms its competitors?( 03 Marks) (100 -150 words )
4. According to the TQM program stepsapplied in the British airways company,
everyone’s` commitment appears to be essential. To which extent do you think
this is true and why? ( 03 Marks ) ( 150 – 200 words )
5. Discuss the results provided inTable 1, and evaluate the company performance
after conducting the TQM program? ( 03 Marks ) ( 150 – 200 words )

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