Description
Super Bowl LV (55): Commercials and Marketing
Effectiveness
The Super Bowl is the most watched American TV spectacle, and every
year, companies allocate massive amounts of money and energy to make
spectacular commercials aimed at creating titanic impressions and buzz.
It’s also one of the most important and expensive events for marketing
companies and brands to shine and build maximum brand equity.
Instructions:
1. Watch the Super Bowl commercials, either before, “live†or after
the game!!
2. Make a list and rank your TOP 5 Super Bowl commercials.
3. Pick your (one) favorite 2021 Super Bowl commercial and answer
the following eight questions.
4. Type your answers into this document (keep my question headings,
but you must DELETE all of the INSTRUCTIONS).
Four potential sources of information – but you can use other sources.
1. Kellogg Northwestern Super Bowl Ad Review
http://www.kellogg.northwestern.edu/news-events/superbowl.aspx
2. USA Today ADMETER
http://admeter.usatoday.com/
3. ADWEEK’s AD TRACKER
https://www.adweek.com/brand-marketing/super-bowl-lv-adtracker-2021-commercials/
4. YOUTUBE ADBLITZ
https://www.youtube.com/user/adblitz/featured
1
Student Name:
SID:
________________
1.
Make a list and rank your TOP 5 Super Bowl LV commercials, give
one brief reason.
RANK BRAND/Product
Reason
1
2
3
4
5
2.
What was your favorite Super Bowl 2021 commercial?
Name the company/cause, describe the ad, the brand, and basic
message.
What particularly did you like about the ad?
3.
What was the target market and how was this market shown in the
ad? Describe the demographic and psychographic characteristics you
think the ad targets. Explain why you think this.
4.
Why you think the advertiser has targeted this group and selected
the Super Bowl (at $5- $5.6 million per 30secs) to do so?
What consumer needs were identified?
5.
Do you think this advertisement is effective at gaining the attention
of the target audience? Explain why or why not.
2
6.
Did the ad present a call to action by the consumer or merely try to
present the brand? If the ad did call for customer action, what
action was called for?
7.
Which of the four sources of information did you find most
appropriate for marketing information and why?
1. Kellogg Northwestern Super Bowl Ad Review
http://www.kellogg.northwestern.edu/news-events/superbowl.aspx
2. USA Today ADMETER
http://admeter.usatoday.com/
3. ADWEEK’s AD TRACKER
https://www.adweek.com/brand-marketing/super-bowl-lvad-tracker-2021-commercials/
4. YOUTUBE ADBLITZ
https://www.youtube.com/user/adblitz/featured
8.
Find one news article published after January 20 2021, in a
reputable business source (Bloomberg, Wall St Journal, Forbes etc)
related to Super Bowl 2021 Commercials.
A. Record the author, title, date and source.
B. Include a hyperlink to the article (so I can click on the link
and read the article).
C. Write three sentences about the article and its relevance to
marketing.
3
Super Bowl LV (55): Commercials and Marketing
Effectiveness
The Super Bowl is the most watched American TV spectacle, and every
year, companies allocate massive amounts of money and energy to make
spectacular commercials aimed at creating titanic impressions and buzz.
It’s also one of the most important and expensive events for marketing
companies and brands to shine and build maximum brand equity.
Instructions:
1. Watch the Super Bowl commercials, either before, “live†or after
the game!!
2. Make a list and rank your TOP 5 Super Bowl commercials.
3. Pick your (one) favorite 2021 Super Bowl commercial and answer
the following eight questions.
4. Type your answers into this document (keep my question headings,
but you must DELETE all of the INSTRUCTIONS).
Four potential sources of information – but you can use other sources.
1. Kellogg Northwestern Super Bowl Ad Review
http://www.kellogg.northwestern.edu/news-events/superbowl.aspx
2. USA Today ADMETER
http://admeter.usatoday.com/
3. ADWEEK’s AD TRACKER
https://www.adweek.com/brand-marketing/super-bowl-lv-adtracker-2021-commercials/
4. YOUTUBE ADBLITZ
https://www.youtube.com/user/adblitz/featured
1
Student Name:
SID:
________________
1.
Make a list and rank your TOP 5 Super Bowl LV commercials, give
one brief reason.
RANK BRAND/Product
Reason
1
2
3
4
5
2.
What was your favorite Super Bowl 2021 commercial?
Name the company/cause, describe the ad, the brand, and basic
message.
What particularly did you like about the ad?
3.
What was the target market and how was this market shown in the
ad? Describe the demographic and psychographic characteristics you
think the ad targets. Explain why you think this.
4.
Why you think the advertiser has targeted this group and selected
the Super Bowl (at $5- $5.6 million per 30secs) to do so?
What consumer needs were identified?
5.
Do you think this advertisement is effective at gaining the attention
of the target audience? Explain why or why not.
2
6.
Did the ad present a call to action by the consumer or merely try to
present the brand? If the ad did call for customer action, what
action was called for?
7.
Which of the four sources of information did you find most
appropriate for marketing information and why?
1. Kellogg Northwestern Super Bowl Ad Review
http://www.kellogg.northwestern.edu/news-events/superbowl.aspx
2. USA Today ADMETER
http://admeter.usatoday.com/
3. ADWEEK’s AD TRACKER
https://www.adweek.com/brand-marketing/super-bowl-lvad-tracker-2021-commercials/
4. YOUTUBE ADBLITZ
https://www.youtube.com/user/adblitz/featured
8.
Find one news article published after January 20 2021, in a
reputable business source (Bloomberg, Wall St Journal, Forbes etc)
related to Super Bowl 2021 Commercials.
A. Record the author, title, date and source.
B. Include a hyperlink to the article (so I can click on the link
and read the article).
C. Write three sentences about the article and its relevance to
marketing.
3
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