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Churn is so important in marketing because it costs a company more to acquire a new customer than it does to keep a current customer. The more customers a business retains plain and simply put they will gain more of a profit. “Nearly all mobile service providers are concerned about churn, the industry term for subscribers switching from one provider to another. In markets where telephone penetration is already high, the easiest way to acquire new subscribers is to lure them away from a competitor.” (A. & Linoff, 2011) One of the best ways to reduce your churn is to show your customers that you care. You can do this by reaching out to your customers. This could work via social media or direct mail to them. Telling them what kind of perks and benefits that you are offering them, their experience with you matters.

We have all heard of the fast-food restaurant wars. Who has the better burger, chicken nuggets, tacos, chicken sandwiches? Because of corona customers have found a liking to comfort foods like pizzas, burgers, and chicken. Ordering more and going with budget-friendly options. “With restaurants scrambling to shift to the drive-in, delivery, and other takeaway options, sales at the company’s flagship Burger King operation were better, down 3.7%, while Popeyes continued a stellar run with 26% growth.” (Balu, 2020)

Some of the independent variables that are being used here are customer’s age, sex. The dependent variables that are being used are did they purchase a chicken sandwich? Did they go to Burger King or Popeyes?

“Overall, total revenue fell 3% to $1.23 billion for the first quarter ended March 31, 2020. Analysts were expecting a comparable sales rise of 17.47% for Popeyes and a fall of 9.24% for Tim Hortons, according to IBES data from Refinitiv.” (Balu, 2020)

References

Linoff, Gordon S.; Berry, Michael J. A.. Data Mining Techniques (p. 240). Wiley. Kindle Edition.

Balu, N. (2020, May 1). Popeyes chicken Sandwich RESCUES Burger king owner. Retrieved April 01, 2021, from

https://finance.yahoo.com/news/restaurant-brands-popeyes-sales-surge-105610075.html

  
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