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two case study: read the cases about Coco cola and Can Nikola and write 1-page maximum discussion for each

10/31/2020
Coca-Cola saying goodbye to half its drink brands | Fox Business
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COCA-COLA
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Published October 23
Coca-Cola saying goodbye to half its drink brands
The reductions would be primarily in the ‘hydration space’
By Daniella Genovese FOXBusiness
Coca-Cola gets into hard seltzer business
Coca-Cola is launching a hard seltzer brand. FOX Business’ Lauren Simonetti with more.
Coca-Cola is planning to kill off 200 drink brands, which account for about half of its
portfolio, as it works to return to pre-coronavirus levels of growth.
In a bid to better weather the pandemic, the company plans to shift focus onto brands
“that can be scaled to drive pro ts for the long term,” CEO James Quincey said during an
earnings call Thursday.
Stock Symbol
KO
Stock Name
COCA-COLA COMPANY
Stock Price
48.06
Stock Change
+0.04
Change %
+0.08%
The streamlining is taking place during a rough stretch for Coca-Cola and almost all
companies that cater to social events. Half of Coca-Cola’s sales come from stadiums,
movie theaters and other places where people gather in large numbers — venues that
have been closed in an attempt to curb the spread of COVID-19.
https://www.foxbusiness.com/economy/coca-cola-to-kill-off-half-its-portfolio
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10/31/2020
Coca-Cola saying goodbye to half its drink brands | Fox Business
COCA-COLA WILL STOP MAKING TAB DIET SODA
As it reshapes its portfolio, the company expects to offer “approximately 200 master
brands” while phasing out some products.
Although Quincey didn’t specify which brands would get the axe Thursday, he hinted
that the reductions would be primarily in the “hydration space” rather “than any of the
other sparkling, coffee and tea, or juice, dairy and plant” categories.
COCA-COLA REVEALS PLANS TO PIVOT FROM TRADITIONAL COMMERCIALS TO
STREAMING PARTNERSHIPS
The company had already disclosed that it would be retiring underperforming products,
including Odwalla, Tab diet soda and ZICO coconut water, Coca-Cola Life and Diet Coke
Feisty Cherry, as well as regional offerings such as Northern Neck Ginger Ale and
Delaware Punch.
Brands such as Coke, however, won’t be among the discards. Quincey noted that the
Coke brand is gaining share partly due to the “ongoing focus on Coke Zero Sugar.”
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Other brands, Quincey said, will be transitioned into regional offerings.
Revenue lost from the cuts should be “at least made up by existing global or regional
brands,” he said.
At the same time, the Atlanta-based company will also explore “new products in
dynamic beverage categories” such as its alcohol-based seltzer, Topo Chico Hard
Seltzer, which launched in the third quarter.
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10/31/2020
Coca-Cola saying goodbye to half its drink brands | Fox Business
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10/31/2020
Short circuit – Can Nikola become the next Tesla? | Business | The Economist
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Business
Sep 17th 2020 edition
Short circuit
Can Nikola become the next Tesla?
Not if a suspicious short-seller has its way
Sep 17th 2020
https://www.economist.com/business/2020/09/17/can-nikola-become-the-next-tesla
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10/31/2020
Short circuit – Can Nikola become the next Tesla? | Business | The Economist
O
ne way to try to emulate Tesla’s success is to name your rm after the same
person. Nikola, founded in 2014 to make electric and hydrogen-powered
lorries, is, like Elon Musk’s carmaker, named after Nikola Tesla, a Serbian-American
pioneer of electricity. Nikola’s market value nudged $30bn after it went public in
June. Some investors were puzzled that a rm not yet selling vehicles could be
worth more than Ford, which sold 5.4m last year. Nikola’s share price fell back over
the next two months. It jumped again on September 8th, after General Motors said it
would take an 11% stake in the rm.
This time the euphoria was even more short-lived. On September 10th Hindenburg
Research, an investment rm (named after the airship disaster from 1937) released a
report calling Nikola an “intricate fraud” that had told an “ocean of lies”. Nikola’s
shares shed 36% of their value over the next couple of days.
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Among other things, Hindenburg alleges that Trevor Milton, Nikola’s boss, made
misleading statements when he unveiled the Nikola One, a hydrogen-electric lorry.
Mr Milton, Hindenburg said, suggested a demo vehicle was driveable when it was
not. A Nikola One shown travelling along a road in a separate video, Hindenburg
claimed, was in fact rolling down a hill unpowered. The investment rm also gave
short shrift to Nikola’s claims of revolutionary hydrogen and battery technologies,
and cast doubt on the expertise of Nikola’s sta .
Nikola described Hindenburg’s report as “a hit job…driven by greed”. It pointed out
that Hindenburg had a short position in Nikola’s stock, so it stood to pro t if the
price of Nikola’s shares fell (as Hindenburg acknowledged in its report). On
September 14th Nikola published a statement accusing Hindenburg of “false and
defamatory” claims designed to “manipulate the market”. It also appeared to
concede that the Nikola One unveiled by Mr Milton had not been driveable and
https://www.economist.com/business/2020/09/17/can-nikola-become-the-next-tesla
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10/31/2020
Short circuit – Can Nikola become the next Tesla? | Business | The Economist
concede that the Nikola One unveiled by Mr Milton had not been driveable and
con rmed that the vehicle in the video had indeed been unpowered. But the rm
notes that a later model, the Nikola Two, has driven under its own power several
times. It characterised itself as an “early-stage” company trying to “prove its
concepts”.
On September 11th Mr Milton tweeted a statement that Nikola “intends to bring the
actions of the activist short-seller, together with evidence and documentation, to
the attention of the us Securities and Exchange Commission”. On September 15th
the Wall Street Journal reported that the Department of Justice had taken an interest
in the case. General Motors says it is “fully con dent in the value we will create by
working together” with Nikola. Nikola itself says that all its other partners are
sticking with it. Investors appear more jittery. Nikola’s share price is down 27%
from the day before Hindenburg’s report.
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https://www.economist.com/business/2020/09/17/can-nikola-become-the-next-tesla
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Announcements
Coca-Cola saying goodbye to half its
drink brands
Syllabus
Discussions
Please give your opinions to how this news will affect
the company’s financials. There is no wrong or write
answer, but a discussion is needed.
Focus on what this news will affect. Income
Statements, Balance Sheet, Cash flow. Use Ratios to
help you prove your point.
There is no right or wrong answer. What I am seeking
is what you feel will happen to the company and
stocks price due to this new.
8
My Grades
E
This is about using what you learned in the class to
create your opinion. And remember, this is an opinion.
So be creative.
Coca-Cola saying goodbye to half its drink brands
Fox Business.pdf
é ­,å› 
god 0
Can Nikola become the next Tesla?
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11
0
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U14
Random articles can tell us a lot about how the
financial markets work. From investors, companies,
analysts and reporters. Many players are always at war
with each other.
So the question is how to read these type of articles.
Focus on what players are involved? What is each
motivation?
This is an exercise in how to read news articles? And
learn how these articles have certain insights that good
analysts can use. This means how would you use this
information and what we learned in Accounting to redo
and reevaluate Nikola?
อ
Short circuit – Can Nikola become the next Tesla.
Business The Economist.pdf
Value Investing
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