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Based on the survey results and some sencondery research, give some offer and Campaign suggestions. This is a part of the boxed.com echo plan. Realize Boxed’s best shopping cart price. Based on the results of individual survey questions, give two to three-sentence Campaign suggestions for each.

Default Report
Last Modified: 2021-04-01 07:23:48 MDT
Q1 – What is your age?
#
Field
1 What is your age?
Minimum
#
%
1
2
3
4
5
Answer
Under 21
21 – 35
36 – 50
51 – 65
66+
Total
Q2 – Where do you live? (city/state)
Where do you live? (city/state)
Jersey
NY
NY
Stamford, CT
Centennial, CO
Brooklyn, NY
New jersey
Michigan
Long island
Brooklyn, NY
Rahway
NY
San-Francisco
NY
Chicago
Las Vegas
Franklin Lakes, NJ
Las Vegas, NV
Whiting nj
NM
Half Moon Bay, CA
Seattle
Fort Lee, NJ
Seattle WA
New York
Jersey city, NJ
Maximum
1
Mean
5
Count
1,12%
55,06%
22,47%
12,36%
8,99%
100%
1
49
20
11
8
89
2,73
Std Deviation
1
Jersey City / New Jersey
New York
Wellington, FL
Montclair, NJ
Bayville, NJ
New York
New jersey
Florida
Garden city/new york
Jacksonville
NY
state
FLUSHING/NY
Garden City/NY
Hempsteadé”› NYY
New York
Manhattan, ny
westbury
nyc
garden city
DC
Philadelphia, PA
New York
NY
garden cityé”›_ew Yorkr
New York
NYS
Freehold nj
NJ
MA
Clark, NJ
ny, ny
Brooklyn, NY
LA
Larchmont, NY
Catskills – Monticello, NY
New York, NY
Garden City
Jersey
Monroe Township, NJ
Morganille NJ
Nyack ny
Old Bridge N.J
New York
NYC, NY
Atascocita, TX
Nj
Old bridge/New Jersey
New York
Old bridge , nj
New York
Jersey
New York
Newyork
Jersey city
New York, NY
Queens, New York
Bishop, CA
Manalapan, NJ
New York
New York
Garden City
New jersey
Q3 – What is your marital status?
#
Field
1 What is your marital status?
Minimum
#
%
1
2
3
4
5
Answer
Never married
Separated
Divorced
Widowed
Married
Total
1
2
3
4
5
Answer
No children living at home
1 child living at home
2 children living at home
3 children living at home
4 or more children living at home
Total
Mean
5
2,78
Std Deviation
1,84
Count
48,31%
1,12%
12,36%
1,12%
37,08%
100%
Q4 – Do you have any children living at home?
#
Field
Minimum
1 Do you have any children living at home?
#
Maximum
1
43
1
11
1
33
89
Maximum
1
%
Mean
5
Count
75,28%
7,87%
11,24%
4,49%
1,12%
100%
67
7
10
4
1
89
Std Deviation
1,48
0,94
Q5 – Please indicate your household income:
#
Field
Minimum
1 Please indicate your household income:
#
1
2
3
4
5
Answer
Under $50,000
$50,000 – $99,999
$100,000 – $149,999
$150,000 – $199,999
$200,000 or more
Total
%
Answer
Costco
Sam’s Club
BJ’s Wholesale
Big Lots
Walmart
Total
%
Maximum
1
Mean
Std Deviation
2,53
1,19
Mean
Std Deviation
0,85
0,63
0,8
0,6
1,02
5
Count
19,32%
35,23%
29,55%
4,55%
11,36%
100%
17
31
26
4
10
88
Q6 – Which
of these
stores have
you shopped
in the past,
select all that
apply:
#
1
2
3
4
5
Q7 – How
often do you shop these stores?
#
Field
1 Costco
2 Sam’s Club
3 BJ’s Wholesale
4 Big Lots
5 Walmart
#
1
2
3
4
5
Question
Costco
Sam’s Club
BJ’s Wholesale
Big Lots
Walmart
Count
36,02%
11,29%
13,98%
4,30%
34,41%
100%
Minimum
67
21
26
8
64
186
Maximum
1
1
1
1
1
4
4
4
5
5
2,22
1,34
1,48
1,21
2,59
24,71%
73,49%
69,51%
85,37%
11,63%
21
61
57
70
10
Once every 2-3 months
30,59%
20,48%
15,85%
10,98%
41,86%
Never
26
17
13
9
36
Q8 – When
you shop
these stores,
which most
closely
matches how
much you
typically
spend?
#
Field
Minimum
When
you shop these stores, which most
1
closely matches how much you
typically spend?
#
Answer
1
2
3
4
5
1
2
3
4
5
Mean
5
Std Deviation
2,94
1,45
Count
21,43%
22,62%
17,86%
16,67%
21,43%
100%
Q9 – Please indicate how you usually shop at these
stores:
#
Field
Minimum
Please indicate how you usually
1 shop at these
stores:
#
1
%
$75
$100
$150
$200
$250
Total
Maximum
18
19
15
14
18
84
Maximum
1
5
Answer
%
Count
Exclusively in-store
44,19%
Exclusively online
2,33%
50% in-store, 50% online
16,28%
Combination in-store and online, more in-store
27,91%
Combination in-store and online, more online
9,30%
Total
100%
Q10 – What do you typically buy most often at these
stores:
#
Field
Minimum
Mean
Maximum
Std Deviation
2,56
1,5
38
2
14
24
8
86
Mean
Std Deviation
What do you typically buy most
1 often at these
stores:
#
1
2
3
4
5
Answer
Fresh food/produce
Frozen/packaged food
Household items
Personal care items
Electronics
Total
1
%
5
1
2
3
4
5
Answer
Visa
Mastercard
American Express
Gift Card
Cash/Personal Check
Total
1,13
1,56
Std Deviation
0,86
Count
40,70%
12,79%
36,05%
8,14%
2,33%
100%
35
11
31
7
2
86
Q11 – How do you typically pay when shopping these stores?
#
Field
Minimum
Maximum
Mean
1 How do you typically pay when shopping these stores?
1
5
#
2,19
%
Count
65,12%
16,28%
17,44%
0,00%
1,16%
100%
56
14
15
0
1
86
Q12 – Please rank the below in order of importance where 1 is most important and 5 is least important
#
Field
Minimum
Maximum
Mean
Std Deviation
1 Free shipping
1
5
2,42
1,37
2 Variety of products
1
5
1,8
1,23
3 Point reward system
1
5
3,26
1,17
4 Free/discounted membership
0
5
3,12
1,1
5 Additional services offered, i.e.: Prescriptions, vision,
0
etc..
5
4,17
1,27
#
1
2
3
4
5
Question
1
Free shipping
32,94%
Variety of products
60,71%
Point reward system
5,95%
Free/discounted membership
8,33%
Additional services offered, i.e.: Prescriptions,
4,82%
vision, etc..
28
51
5
7
4
2
27,06%
19,05%
25,00%
14,29%
8,43%
23
16
21
12
7
Q13 – Costco
recently
increased the
minimum
wage,
Costco often
closes on
major
holidays to
give their
employees
the day off,
how
important is
it to you that
Costco, or
any retailer
does this for
their
employees?
#
Field
Minimum
Costco recently increased the
minimum wage,
Costco often closes on major
holidays to give their employees
1
the day off, how
important is it to you that Costco,
or any retailer does this for their
employees?
#
1
2
3
4
5
Answer
Not at all important
Slightly important
Moderately important
Very important
Extremely important
Total
Maximum
1
%
Mean
5
Count
22,35%
10,59%
27,06%
31,76%
8,24%
100%
19
9
23
27
7
85
Std Deviation
2,93
1,28
Q14 Boxed.com is
an online
membershipfree retailer
offering bulksized
groceries,
household
items,
personal
care/wellnes
s products,
etc. How
likely are you
to shop
Boxed.com
because your
go-to store is
closed?
#
Field
Minimum
Boxed.com is an online
membership-free retailer offering
bulk-sized groceries,
household items, personal
1
care/wellness products, etc. How
likely are you to shop Boxed.com
because your
go-to store is closed?
#
1
2
3
4
5
Answer
Extremely unlikely
Somewhat unlikely
Neither likely nor unlikely
Somewhat likely
Extremely likely
Total
Maximum
1
%
Mean
5
Std Deviation
2,98
1,15
2,6
Std Deviation
1,49
Count
16,47%
11,76%
35,29%
30,59%
5,88%
100%
Q15 – How do you typically learn about new stores?
#
Field
Minimum
1 How do you typically learn about new stores?
14
10
30
26
5
85
Maximum
1
Mean
5
#
1
2
3
4
5
Answer
Friend/relative
Direct mail
E-mail
Social Media
TV/Radio commercial
Total
%
Count
43,53%
3,53%
7,06%
41,18%
4,71%
100%
37
3
6
35
4
85
Q16 – Please rank the below factors based on how they influence you to become a repeat shopper where 1 is most influentia
#
Field
Minimum
Maximum
Mean
Std Deviation
1 Quality
1
5
1,69
1,01
2 Price/Value
1
5
2,26
1,24
3 Distance
1
5
3,07
1,41
4 Variety
1
5
3,1
1,19
5 Reputation
1
5
3,9
1,31
#
1
2
3
4
5
Question
Quality
Price/Value
Distance
Variety
Reputation
1
58,02%
32,10%
20,73%
11,11%
7,41%
47
26
17
9
6
Q17 – Have
you ever
shopped at a
new store
based on a
promotion
such as the
ones listed
below,
please select
all that apply
#
1
2
3
4
5
Answer
%
Count
Discounted first order
25,16%
39
Free shipping
29,03%
45
GWP (gift with purchase)
11,61%
18
BOGO (buy one, get one free)
27,74%
43
Percentage of every order donated to charity/school
6,45% of your choice
10
Total
100%
155
2
24,69%
35,80%
13,41%
18,52%
13,58%
20
29
11
15
11
Q18 – Which of
the following factors can enhance your store loyalty?
#
Field
Minimum
Which of
1 the following factors can enhance
your store loyalty?
#
1
2
3
4
5
Maximum
1
Mean
5
Answer
%
Count
Bonus/points card
32,94%
Discounted card with coupons
45,88%
Timely informing about promotions, new products
15,29%
Opportunity to take part in events held by the
2,35%
company
Regular GWP’s for repeat customers
3,53%
Total
100%
28
39
13
2
3
85
Answer
%
Count
Email
19,84%
Direct mail
13,49%
Online Ad on Facebook, Google, etc…
43,65%
Ad in magazine/newspaper (print or online)
11,11%
TV/radio commercial
11,90%
Total
100%
25
17
55
14
15
126
Std Deviation
1,98
0,95
Q19 – Which
type of
advertising
has caused
you to shop
at a new
store, please
select all
that apply
#
1
2
3
4
5
Q20 – How
likely are you
to shop
online for
groceries,
personal
care, or
household
items
#
Field
Minimum
Maximum
Mean
Std Deviation
How
likely are you to shop online for
1
groceries, personal care, or
household items
#
1
2
3
4
5
Answer
Extremely unlikely
Somewhat unlikely
Neither likely nor unlikely
Somewhat likely
Extremely likely
Total
1
%
5
1
2
3
4
5
Answer
Product freshness
Damaged packaging/product
Delayed delivery
Credit card security
I don’t shop online
Total
6
16
14
31
18
85
%
1
2
3
4
5
Answer
Facebook
Instagram
Twitter
YouTube
I don’t use social media
Total
Std Deviation
2,4
1,33
Count
37,65%
17,65%
17,65%
21,18%
5,88%
100%
32
15
15
18
5
85
Q22 – Which social media site do you visit most often
#
Field
Minimum
Maximum
Mean
1 Which social media site do you visit most often 1
5
#
1,21
Count
7,06%
18,82%
16,47%
36,47%
21,18%
100%
Q21 – What do you worry about most when shopping online
#
Field
Minimum
Maximum
Mean
1 What do you worry about most when shopping online
1
5
#
3,46
%
Count
27,06%
52,94%
3,53%
9,41%
7,06%
100%
23
45
3
8
6
85
2,16
Std Deviation
1,14
Variance
Count
1,01
89
Variance
Count
3,39
Variance
89
Count
0,88
89
Variance
Count
1,41
Variance
88
Count
0,71
0,39
0,64
0,36
1,03
85
83
82
82
86
Once / month
42,35%
4,82%
12,20%
2,44%
25,58%
36
4
10
2
22
Once / week
2,35%
1,20%
2,44%
0,00%
17,44%
2
1
2
0
15
2 or more times / week
0,00%
0,00%
0,00%
1,22%
3,49%
Total
0
0
0
1
3
85
83
82
82
86
Variance
Count
2,1
Variance
84
Count
2,25
Variance
86
Count
1,27
Variance
86
Count
0,73
Variance
86
Count
1,87
1,52
1,36
1,21
1,62
85
84
84
85
84
3
17,65%
7,14%
21,43%
40,48%
8,43%
15
6
18
34
7
4
9,41%
5,95%
32,14%
27,38%
16,87%
8
5
27
23
14
5
12,94%
7,14%
15,48%
9,52%
61,45%
Total
11
6
13
8
51
85
84
84
84
83
Variance
Count
1,64
85
Variance
Count
1,32
Variance
85
Count
2,22
85
per where 1 is most influential and 5 is least influential
Variance
Count
1,03
81
1,53
81
1,99
82
1,42
81
1,72
81
3
11,11%
14,81%
24,39%
34,57%
6,17%
9
12
20
28
5
4
2,47%
8,64%
20,73%
20,99%
27,16%
2
7
17
17
22
5
3,70%
8,64%
20,73%
14,81%
45,68%
Total
3
7
17
12
37
81
81
82
81
81
Variance
Count
0,89
Variance
85
Count
1,47
Variance
85
Count
1,77
Variance
85
Count
1,29
85

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