STRUGGLING COMPANY: Motorola
Submit a profile of your chosen struggling company. This milestone will serve as a rough draft and must cover the three critical elements described in Part I of the Final Project Two Guidelines and Rubric document
OL 215 Final Project Two Guidelines and Rubric
Overview
The final project for this course is the creation of a decision-making and principles of management paper.
As you continue on your path to earn a degree in business administration, you will deepen your understanding of how effective management is a crucial aspect of
overall business success, especially in today’s complex business world. As business and society continue to evolve, there will continue to be demand for managers
who are able to organize their resources and strategically implement the functions of management to achieve the goals of an organization.
The final paper for the course is divided into two parts: Final Project One and Final Project Two. Both parts of the assessment will focus on decision making and
the fundamental principles of management.
In Final Project One, you selected a successful company from the list provided in the Final Project One Document. You analyzed the company’s best practices and
effective implementation of the fundamental principles of management.
In Final Project Two, with the help of your instructor, you will select a struggling company from the list provided below. You will analyze the company’s ineffective
implementation of the fundamental principles of management. Once you analyze the struggling company, your task will be to make recommendations for a
management improvement plan explaining how the company’s management team can improve in areas such as decision making, employee performance, and
sustainability. Final Project Two consists of the selection of the struggling company (a non-graded task due in Module Five) along with one milestone, which will
be submitted to scaffold learning and to ensure quality final submissions. This milestone will be submitted in Module Six. Final Project Two will be submitted in
Module Eight.
In Final Project Two, you will demonstrate your mastery of the following course outcomes:
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OL-215-01: Analyze how an organization’s goals influence organizational planning that informs strategic decision making
OL-215-02: Analyze the functions of management and ethical principles for executing effective decision making in organizations
OL-215-03: Apply management techniques that ensure the continuous improvement of personnel and business processes to measure organizational
performance
OL-215-04: Apply communication techniques aimed at increasing employee performance, thus achieving organizational goals and objectives
OL-215-05: Illustrate the important connection between management and organizational culture
Prompt
The general manager has reviewed your analysis of a successful company and was impressed with your work. As a result, you have been asked to provide
recommendations for a management improvement plan for a struggling company.
For the second part of the final project, you will focus on a struggling company and make your recommendations in a management improvement plan. Be sure to
focus on the company at the time of their struggle. Your recommendations will show how management performance, employee perception, and organizational
success intersect. You must select a company from this list of suggested companies. Resources related specifically to the struggling companies listed are provided.
Toyota (specific to recalls over the last decade)
ï‚· Toyota.com
ï‚· What Really Happened to Toyota?
ï‚· Can Toyota Recover Its Reputation for Quality?
WorldCom
ï‚· Ex-WorldCom CEO Ebbers guilty
ï‚· WorldCom Accounting Scandal
Enron
ï‚· Enron Case Study
ï‚· Enron Scandal (4:48)
Motorola
ï‚· What Happened to Motorola
ï‚· 10 Reasons Why Motorola Failed
Eastman Kodak
ï‚· Kodak Moments Just a Memory as Company Exits Bankruptcy
 Kodak CEO Talks Company’s Future
ï‚· Eastman Kodak Files for Bankruptcy
Specifically, the following critical elements must be addressed:
I.
II.
III.
Profile of a Struggling Company
a. Assess how the management planning practices interfere with or prohibit the organization’s ability to optimally function. You could
consider using the fundamental principles of management in your explanation.
b. Describe how the employees’ perception and organizational culture have been impacted by management’s performance. You could
consider the connections between management and its impact on culture.
c. Explain how communication has played a part in management’s inability to increase employee performance. You could consider the
connections to specific communication barriers that exist within the organization.
Management Plan Recommendations: For this section of the summative assessment, you will make recommendations for the
management improvement plan.
a. Describe how implementing the fundamental principles of management will help to improve the management process within
your company. You could consider the factors that interfere with or prohibit effective management.
b. Identify how aspects of the fundamental principles of management will be implemented and communicated to all personnel
within the company. You could consider thinking about this from a training standpoint.
c. Describe how the application of the fundamental principles of management will lead to increased employee performance. You
could consider what needs to improve the most to help increase employee performance.
d. Explain how applying ethical principles to the fundamental principles of management would be sustained and monitored by the
company. You could consider using the rational decision-making model to show how this process can help with ensuring long-term
success.
Conclusion: For this section of the summative assessment, you will provide a summary of your recommended changes to the management
improvement plan using examples revolving around the fundamental principles of management.
a. Summarize how these management changes, based on the fundamental principles of management, will help to ensure organizational
success. Be sure to provide examples of how these changes will have the most direct impact.
Milestones
Milestone One: Profile of a Struggling Company
In Module Six, you will submit a one- to two-page document that will provide a profile of your chosen struggling company. This milestone will serve as a rough
draft and must cover the three critical elements in Part I of Final Project Two. You are expected to provide a minimum of two to three paragraphs for each of the
three critical elements, which include: management planning, employee’s perception and organizational culture, and communication. This milestone will be
graded with the Final Project Two Milestone One Rubric.
Final Submission: Management Improvement Plan for a Struggling Company
In Module Eight, you will submit Final Project Two. It should be a complete, polished artifact containing all of the critical elements of the final product. It should
reflect the incorporation of feedback gained throughout the course. This submission will be graded with the Final Project Two Rubric.
Final Project Two Rubric
Guidelines for Submission: Final Project Two must be three to four pages in length (plus a cover page and references) with double spacing, 12-point Times New
Roman font, one-inch margins, and APA formatting. Include at least two references cited in APA format.
Critical Elements
Profile: Management
Planning
Exemplary (100%)
Meets “Proficient†criteria and
details are justified by the
fundamental principles of
management
Proficient (85%)
Assesses how the management
planning practices interfere
with or prohibit the
organization’s ability to
optimally function
Profile: Employees’
Perception and
Culture
Meets “Proficient†criteria and
details show a keen insight into
the connections between
management and culture
Describes how the employees’
perception and organizational
culture have been impacted by
management’s performance
Profile:
Communication
Meets “Proficient†criteria and
details show a keen awareness
of the communication barriers
that exist within the
organization
Explains how communication
has played a part in
management’s inability to
increase employee
performance
Management Plan
Recommendations:
Management Process
Meets “Proficient†criteria and
details address the factors that
interfere with or prohibit
effective management
Describes how implementing
the fundamental principles of
management will help to
improve the management
process within the company
Management Plan
Recommendations:
Implemented and
Communicated
Meets “Proficient†criteria and
details include insight into how
any necessary training will be
Identifies how aspects the
fundamental principles of
management will be
implemented and
Needs Improvement (55%)
Assesses how the management
planning practices interfere
with or prohibit the
organization’s ability to
optimally function but details
are inaccurate or cursory
Describes how the employees’
perception and organizational
culture have been impacted by
management’s performance
but details are inaccurate or
cursory
Explains how communication
has played a part in
management’s inability to
increase employee
performance but details lack
relevance or are cursory
Describes how implementing
the fundamental principles of
management will help to
improve the management
process within the company
but some details are inaccurate
or cursory
Identifies how aspects of the
fundamental principles of
management will be
implemented and
Not Evident (0%)
Does not assess how the
management planning practices
interfere with or prohibit the
organization’s ability to optimally
function
Value
12
Does not describe how the
employees’ perception and
organizational culture have been
impacted by management’s
performance
12
Does not explain how
communication has played a part
in management’s inability to
increase employee performance
12
Does not describe how
implementing the fundamental
principles of management will
help to improve the management
process within the company
12
Does not identify how aspects of
the fundamental principles of
management will be
implemented and communicated
12
executed throughout the
company
communicated to all personnel
within the company
Management Plan
Recommendations:
Increased Employee
Performance
Meets “Proficient†criteria and
includes insight into what
needs to be improved the most
to help employee performance
Describes how the application
of the fundamental principles
of management will lead to
increased employee
performance
Management Plan
Recommendations:
Sustained and
Monitored
Meets “Proficient†criteria and
includes the rational decisionmaking model to show how
this process can help with
ensuring long-term success
Explains how applying ethical
principles to the fundamental
principles of management
would be sustained and
monitored by the company
Conclusion:
Organizational
Culture
Meets “Proficient†criteria and
details show a keen insight into
the connection between the
fundamental principles of
management and
organizational success
Summarizes how these
management changes, based
on the fundamental principles
of management, will help
ensure organizational success,
including examples of how
these changes will have the
most direct impact
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented
in a professional and easy-toread format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
communicated to all personnel
within the company but details
are inaccurate or cursory
Describes how the application
of the fundamental principles
of management will lead to
increased employee
performance but details are
inaccurate or cursory
Explains how applying ethical
principles to the fundamental
principles of management
would be sustained and
monitored by the company but
details lack relevance or are
cursory
Summarizes how these
management changes, based
on the fundamental principles
of management, will help to
ensure organizational success
but details either lack how
these changes will have the
most direct impact or are
cursory
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
to all personnel within the
company
Does not describe how the
application of the fundamental
principles of management will
lead to increased employee
performance
12
Does not explain how applying
ethical principles to the
fundamental principles of
management would be sustained
and monitored by the company
12
Does not summarize how these
management changes, based on
the fundamental principles of
management, will help to ensure
organizational success
12
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
4
Earned Total
100%
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