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Persuasive preparation speaking outline Template:
Convince us to join/volunteer for a specific organization or adopt a specific method.
Follow this template as you build your preparation speaking outline. Use shortened phrases instead of full
sentences, include in text citations, and follow this structure.
General Purpose: To Persuade
Specific purpose: After my speech my audience will…
Thesis Statement:
.
Stock Issues Format
I. Introduction:
A. Catch our attention (Pick ONE or use a couple, no need for all.)
1. Tell a story or ask a question or use an analogy or use an “Imagine if”…statement.
2. Use a quotation: Include “who” said it, “when,” “where,” and “why” if possible.
3. Use a startling statistic: Include “where” you got it, “who” discovered it, and “why” if possible.
B. State your thesis.
1. What do you want us to change?
2. Why is this topic important?
C. Why should we listen to you? Credibility
1. What are your credentials?
2. What experience do you have with this topic?
D. Preview main points: (What will you speak about today?)
Pt 1, Pt. 2 and Pt. 3.
II. Body: NOTE: All of this content should be in a preparation speaking outline structure.
A. Restate your Thesis. What needs to change? Why does it need to change?
1. Reason 1.
a. Support with evidence.
b. Support with evidence
2. Reason 2.
a. Support with evidence.
b. Support with evidence.
Use at least 2 different types of evidence to show that the problem is real.
Use internal citations for the evidence you borrow: According to…
[Describe in more detail what it is you want us to do, not do, or change.
Why should we do what you suggest?]
Transition: internal summary, enumeration, or signpost. (Do not confuse this with your claim)
B. Why don’t we want to do what you suggest? (Common Ground/Barriers)
1. Barrier 1.
a. Refute with supporting evidence.
2. Barrier 2.
a. Refute with supporting evidence.
Use at least 2 different types of evidence to show that the barriers are not valid.
Use internal citations for the evidence you borrow : According to…
[These are the reasons we don’t already do what you suggest
However, you need to tell that us that these are small obstacles that are easily overcome.]
Transition: internal summary, enumeration, or signpost (Do not confuse this with your claim)
C. How do we accomplish what you suggest? (Solutions)
1. What steps should we take to succeed?
2. What are you doing about it?
a. Provide personal experience here.
Make sure these steps are attainable and reasonable.
Make sure it is something we can do now.
Use at least 2 different types of evidence to show that the solution is attainable.
Use internal citations for the evidence you borrow: According to…
III. Conclusion
A. Review your main points
B. Restate your thesis
C. Clinch it! Use another attention getting device to end with a punch!
Persuasive Preparation Speaking Outline example of adopt a method.
Note: this is an example of a preparation speaking outline. I am keeping in the bold identifiers
of the section to help you follow along. Keep in your citations and evidence. I need enough so
that I can follow what you are arguing.
Purpose: To persuade students to use cash instead of cards when shopping.
Thesis: You should try spending cash, instead of using your cards for three months.
I. Introduction:
A. Do you tend to use cards or cash when you make a purchase? (Catch Attention)
1. $150 cash for my hair the hardest thing
2. Paying with cash/ high cost / worth it?
B. You should try spending cash, instead of using your cards for three months. (Thesis)
1. college students / little margin
a. Know where $ is going
b. Using cash for 3 months / gain control
C. initiative using cash / dramatic results. (Credability)
D. why you should use cash,
why people still choose to use their cards,
and simple steps to start using our cash. (Preview)
Transition sentence: Now let us go over why we should use cash instead of a debit card.
II. Body.
A. You should try spending cash, instead of using your cards for three months. (Repeat
Thesis)
1. Using cash – you to spend less. (Reason 1)
a. According to Dave Ramsey, one of America’s most trusted
sources for financial spending,
people spend less when they use cash (Ramsey, 2018). (Evidence)
1). You become more aware of how much you are spending
a)will avoid paying for unnecessary items
2). see the dollar amount / wallet / getting smaller
a) you realize / need to cut down
2. More emotionally connected to the item when you use cash
(Reason 2)
a. less likely to make unnecessary purchases
b. According to Avni Shah, etal, of the Association for Consumer Research at the
University of Minnesota,
people experience a small amount of psychological pain
as they hand over the physical cash for an item. (Evidence)
1) influence how much / value their chosen product,
how connected they feel to it,
and how committed they are to it over time
(Avni Shah et al, 2015). (Evidence)
2) I started paying cash for my coffee at Starbucks,
I tuned in to the feelings I had as I handed over the cash.
a) Giving the cash to the barista,
realized that I could buy coffee to make at home
and get 25 cups of coffee for the same price as one cup at Starbucks.
(Evidence)
3. Using cash helps avoid overdraft fees
a. According to Fox and Woodall of the Consumer Federation of America,
Banks charged an average of $28.57 per overdraft fee
(Fox, Woodall, 2005). (Evidence)
b. Have you ever had an overdraft charge?
1). Imagine at Starbucks,
you have placed your order,
but you don’t remember exactly
how much money you have left
2) You make the swipe,
hoping for the best
later – charged $34 for that coffee due to an overdraft fee!
c. According to Jean Chatzky, a financial columnist for NBC news,
the average college student
pays roughly around $1,016 in overdraft fees over the course of their four
years of education (Chatzky, 2017). (Evidence)
1). Why / want to pay this much money to the bank
creating slighter bigger holes in their pockets?
2). I haven’t even finished my four years of education yet
and I can share with you honestly that
I am getting close to that reported average of overdraft fees! (Evidence)
a) I had to try something new to stop this waste of money, so I
tried using cash.
Transition Statement: Now that I have shared with you a few reasons for using cash instead of
cards, you might still be skeptical, I understand.
B. There are many reasons why we continue to prefer to use cards over cash. (Barriers)
1. Cards are more convenient than having cash on hand. (Barrier)
a. It is easier to just swipe a card
b. Some research finds that regardless of how small the payments are,
consumers are still resorting to using their cards
1). According to Tamara Holmes an economist at Nasdaq.com,
43 percent of Americans chose debit cards compared with
35 percent who preferred credit cards
9 percent who preferred cash (Holmes, 2015). (Evidence)
c. However, using cash can actually help you spend less. (Refutation)
1) Would you rather have more money with a little inconvenience?
2) I found that when I used cash,
I actually had money left over at the end of the month,
instead of an overdraft fee. (Evidence)
2. Another reason people prefer to use their cards instead of cash is they think cards
are safer. (Barrier)
a. According to financial advisor Dave Ramsey
many people fear physically losing their money
or getting robbed (Ramsey, 2018). (Evidence)
1. However, if your cash gets stolen,
you just lose that amount of cash,
but if your credit card is stolen,
the thief could use it and spend a lot more than just your cash.
(Refutation)
Transition Statement: Now that we know the benefits of using cash, why people resist using
paper money, let me tell you how to make this change.
C. You have to make using cash a habit. (Call to action)
1. we do not leave our homes / without our beloved cell phones,
make it a habit to find 5 minutes
once or twice a month to
swing by an ATM machine
withdraw the cash that you need.
a. Take out 70-80% for the month,
leave the rest in your account for things you have to pay for online.
b. Keep track
c. Do not get discouraged enough money the first month to cover all your expenses.
2. If it worked for me, it could work for you. (Evidence)
a. The first month didn’t go so well.
b. By the second month,
without needing to resort to my cards.
c. By the end of the third month, I had $240 extra in my pocket. (Evidence)
1) I had been more careful when spending my money.
2) I was less likely to spend spontaneously.
3) I felt more in control of my money.
III. Conclusion:
A. You should use cash for 3 months. (Restate)
B. benefits of using cash, why people still resort to the use of card despite its
drawbacks,
and what steps we could take to start using cash. (Review)
C. Dave Ramsey says: “Once you’ve had some quality time with Benjamin Franklin,
you’ll think twice before sending him to a cold, hard, cash-register coffin.
To stretch his life a bit, you’ll shop around, look for deals, and naturally spend
less” (Ramsey, 2018). (Clincher)
Work Cited:
Avni Shah, Noah Eisenkraft, Jim Bettman, and Tanya Chartrand (2015) ,”‘Paper Or Plastic’:
How We Pay Influences PostTransaction Connection”, in NA – Advances in Consumer
Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for
Consumer Research, Pages: 7-11.
Chatzky, Jean. How College Students Can Avoid Overdraft and Late Fees. Nbcnews.com. June
19, 2017.
Elkins, Kathleen. Mark Cuban: “Don’t Use Credit Cards”. Cnbc.com. May 26,2017.
Federal Reserve Board. The Federal Reserve Payments Study 2016. The Federal Reserve System
Publication. 2016.
Fox, Jean Ann. Woodall, Patrick. Overdrawn: Consumers Face Hidden Overdraft Charges from
Nation’s Largest Banks. Consumer Federation of America. Page 11. June 9, 2005.
Holmes, Tamara. Payment Method Statistics. Nasdaq.com. June 15, 2015.
Ramsey, Dave. Ramsey Solutions. Cash Versus Credit Card: Which Should I Use?
Daveramsey.com.

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