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This project allows you to demonstrate your mastery of visual communication concepts discussed in this course.


You are newly appointed to the communication team for a reputable philanthropic organization. The current task is for your team to create a global campaign that visually conveys a social message both here in the United States, as well as globally. This visual campaign message will use strategic visual communication to appeal to these differing audiences to reduce and potentially eliminate racial prejudice. Your visual communication campaign will be directed toward audiences from both the United States and another country of your choice.

The board of directors has asked you to assemble

four video presentations and one instructional document

to submit for their review. They have asked that the total video presentations’ length be

under three minutes

, and that you present visual examples while verbally explaining the main points of the analysis. You are reminded that four separate links need to be submitted for their review, along with your instructional document for the communication team.

Visual Campaign Elements:

Create two ideas for promotional documents (flyers, pamphlets, etc.) to appeal to both your targeted U.S. viewers and to your targeted viewers from the other global country of your choice.

Both of these documents should strategically utilize the following visual communication elements:





Create your video presentation for the board members clearly explaining how the visual communication elements on each of the two promotional documents strategically convey the message and meaning to viewers. Be sure to compare and contrast how the viewers from the U.S. and the other country might interpret these differing visuals elements, and how you used them strategically to please each targeted audience.

Find two different images to be used on the organization’s website page. One will be for the U.S. website, and one for the website in the country of your choice. Be sure that each of these images visually appeals to these two targeted audience viewers, and that the visual enhances the message to help eliminate racial prejudice. In your video presentation for the board of directors, identify and analyze the visual elements of cultural familiarity, semiotics, and emotional appeal (cognitive). Additionally, explain how each of those visual elements visually persuades the U.S. and global viewers in different ways.

Design two logos for this anti-racism campaign. One logo should be designed for U.S. audiences, and the other should be designed for the other country of your choice. Design your video presentation to explain how each of these logos can clearly be seen on both small and large settings (example: cell phone app size and billboard size), as well as a comparison of how the color, lines, and visual elements are specifically designed to visually appeal to each of these different countries

Create two social media posts, one for the United States and one for the other country of your choice. The posts should include text, images, and the logo matching the country where the social media post will appear. In your video presentation to the board members, compare and analyze how these visual elements (the images and the logo) emotionally engage and persuade each specified target audience (the United States and the country of your choice) to reduce and eliminate racial prejudice.

Create a one-page instructional document for your communication team members outlining the ethical concepts regarding finding and using visuals in communication. Within your instructional document, use images and/or clip art to enhance each of your points in the document, and address the following items:

How might the organization properly obtain and use images from outside sources?

What are the dangers and problems that arise when altering and digitally enhancing images?


The presentation must include a visual and an audio recording using


, a free audio recording software compatible with PC and MAC computers. Follow these instructions to download and use this software to create your presentation.

Access the Screencast-O-Matic® homepage by clicking on the box in the upper right-hand corner titled, “Sign Up” to create your free account.

Create a free account (be sure to write down the email and created for account access.)

Once logged in, click on the “Tutorials” link at the top of the homepage and view

Recorder Intros


Create your presentation by clicking on the “Start Recorder” box.

Once finished recording click on the “Done” button.

Next, choose, “Upload to Screencast-O-Matic®”.

Select “Publish”.

Choose “Copy Link”.

Provide the “Link” by adding it to the deliverable dropbox.

Using Visual
Communication to Deliver
a Global Message
By (Student’s Name)
ï‚– Visual communication is communication through the
use of visual aid
ï‚– It is the delivery of ideas and information into
configurations that can be read or gazed upon.
ï‚– Visual communication generally depends on vision,
and is mainly presented or articulated with two
dimensional images, which consist of signs,
typography, drawing, graphic design, illustrations,
color, design for advertising, promotion, corporate
identity, packaging design, and others.
ï‚– Visual aid is used to help audiences comprehend the
theme or subject matter being presented.
Image for
Website in
the United
Image for
Website in
ï‚– The displayed images are intended for the United
States’ website and Lebanon’s websites for the
ï‚– The first image shows a group of happy children from
different racial backgrounds with their teachers.
Appeals of
the Images
ï‚– The second image also shows children attending the
class, but they are from the same ethnic backgrounds.
ï‚– Both images campaigns against racial prejudices in
United States and Lebanon respectively, and will play a
critical role by engaging the children in both countries
to recognize the importance of cultural diversity and
promote equality among them regardless of their racial
ï‚– Also, the images will enable children from the two
countries to learn about unity and togetherness across
all racial and cultural lines.
ï‚– The condensed codes develop a composite image or
message so that the audience may see that the group
wants to be viewed as equal but not inferior to others.
ï‚– Semiotics helps to understand how people give
meaning to signs and words.
Appeals of
the Images
ï‚– There are four types of semiotics: condensed,
displaced, metonymic, and enological.
ï‚– The main semiotic code that is displayed by the two
pictures is the enological code.
ï‚– Enological code is a set science that enables the
audience to make mental comparisons.
ï‚– Therefore, the viewers from both countries will relate
the images with their own experiences growing up,
and appreciate the importance of their cultures.
ï‚– Emotional appeal
ï‚– There are three different cognitive elements to
demonstrate emotional appeal.
Appeals of
the Images
ï‚– Memory is arguably the most significant mental
activity involved in accurate visual perception.
ï‚– The American image brings back the memory about
how experiences in Elementary School.
 Lebanon’s image will do the same for the Lebanese
ï‚– The images remind the audience from both countries
about how enjoyable life is when people from
different cultures and racial backgrounds interact and
cooperate, like it was during childhood.
United States
How the
Designed to
ï‚– There are also visual elements specifically designed
to visual appeal to each of these countries.
ï‚– They are both simple logos, but their color is what
makes them appealing to the audience or viewers.
ï‚– The size of the logo can be any size or anything, yet it
will be still recognizable to the audience or viewers.
ï‚– There are straight lines in the images, which give
expression of strictness, stiffness, and rigidity.
ï‚– The lines in the logos are charming and stimulant the
eyes of the viewers.
ï‚– The qualities in the logos give impression of
gentleness and delicacy.
United States
ï‚– Social media is becoming a highly popular way of
advertising and reaching out to customers,
companies or organizations.
ï‚– Both posts have the Instagram setting with the logo
as the profile picture with an organization name,
Oneness Nation, as the user name.
Media Posts
ï‚– The American post has the American image and
Lebanon post has picture for its audience.
ï‚– They both have the same message that reads
oneness is the only way to free Nations out of racial
prejudices, join the movement #oneness.
ï‚– This may convey or help the targeted audience to
support and join the movement and spread the
message of togetherness to all people regardless of
the race.
ï‚– As a result, the news about the organization will
spread faster to other social media platforms.
ï‚– How to Properly Use
and Obtain Images
from Outside
Concepts for
Finding and
Using Visuals
1. Find the source of the
image and determine if
you can be granted
permission or license to
use the image
2. When granted
permission, determine if
the image is only used
under certain
3. Licensing pact will
grant you permission to
use the trademark or the
ï‚– Dangers and Problems that arise
when altering digitally enhancing
Concepts for
Finding and
Using Visuals
1.Makes some people to develop
eating disorders as a result of body
image problems
2.Altering of digitally enhancing image
results to anxiety and low self-esteem
3.When altering digitally enhancing
image, problems like health issues is
4.Ethical challenges where products
are altered to appeal the eyes of the
5.The manipulation of the image such
as over-manipulation can lead to
society outrage and even conflict
6.Image manipulation reduces the
people integrity and even let people
forget their true self.
ï‚– Lopes, Antonio. “Developing visual literacy skills in
environmental communication.” Environmental
Communication Pedagogy and Practice. Routledge,
2017. 112-127.
ï‚– Ortiz, Chris A., and Murry Park. Visual controls:
applying visual management to the factory.
Productivity Press, 2018.
ï‚– Van Grinsven, Bo, and Enny Das. “Logo design in
marketing communications: Brand logo complexity
moderates exposure effects on brand recognition and
brand attitude.” Journal of marketing communications
22.3 (2016): 256-270.

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