+1(978)310-4246 credencewriters@gmail.com
  

Alvarenga-Flores 1
Perla Alvarenga-Flores
Professor Dorsey
English 111
11/10/2021
Rhetorical Analysis Essay
Women’s inequality has been an issue for decades. Equality includes BOTH genders, and one
gender should not be superior or favorited over the other. The speech I selected to read was, “Women’s
Rights are Human Rights” by Hilary Clinton. She was invited to give her speech in the United Nations
Fourth World Conference on Women. It took place in Beijing, China on September 5, 1995. She
discussed how women inequality is an international issue as well as some solutions to this issue. In
Hillary Clinton’s “Women’s Rights are Humans Rights” speech, Clinton created an effective speech
through purpose, imagery, and pathos.
In Hillary Clinton’s “Women’s Rights are Humans Rights” speech, she created an
effective speech through purpose. The literary device purpose is used to persuade, inform, and
explain the author’s writing. An example of where she stated her purpose is, “It is conferences
like this that compel governments and peoples everywhere to listen, look and face the world’s
most pressing problems” (Clinton). Clinton directly states why she is there and the importance of
the conference. Another example is when she stated that she was invited by the Secretary
General to be part of the event; United Nations Fourth World Conference on Women. She states,
“Now it is the time to act on behalf of women everywhere. If we take bold steps to better the
lives of women, we will be taking bold steps to better the lives of children and families too”
(Clinton). In this quote Clinton is trying to persuade the audience to take action on behalf of
Alvarenga-Flores 2
women globally. Her goal is for human rights to not be separate from women’s rights, rather
everyone should be equal under human rights.
Furthermore, in Hillary Clinton’s “Women’s Rights are Humans Rights” speech, she
created an effective speech through imagery. An example of imagery is when she stated, “It took
72 years of organized struggle, before that happened, on the part of many courageous women
and men. It was one of America’s most divisive philosophical wars. But it was a bloodless war.
Suffrage was achieved without a shot being fired” (Clinton). This gives the audience a visual
imagery of peace. We know blood is red and comes with violence and by stating “bloodless”, we
gather that it was peaceful. When she stated, “ a shot being fired”, in a way it is auditory imagery
because we can imagine what gun shots sound like. Since she stated, “without a shot being
fired”, we can conclude that both statements give an imagery of peace; no violence. Another
example of imagery is, “As long as discrimination and inequities remain so commonplace
everywhere in the world, as long as girls and women are valued less, fed less, fed last,
overworked, underpaid, not schooled, subjected to violence in and outside their homes — the
potential of the human family to create a peaceful, prosperous world will not be realized”
(Clinton). This gives us an image of women who are poorly treated and overall lack equality. A
more specific example would be where it states “fed less”; we visualize a thinner woman.
Imagery helps the reader visualize more realistically the author’s writing which Clinton
demonstrated in her speech.
Lastly, in Hillary Clinton’s “Women’s Rights are Humans Rights” speech, she created an
effective speech through pathos. For example, “Speaking to you today, I speak for them, just as
each of us speaks for women around the world who are denied the chance to go to school, or see
a doctor, or own property, or have a say about the direction of their lives, simply because they
Alvarenga-Flores 3
are women” (Clinton). When Clinton states, “I speak for them”, it gives the sensation of being
cared for. She states examples of things women are denied simply because they are “women”.
This arouses feelings of anger due to the fact that women deserve to be treated equally. Another
example would be,“The great challenge of this conference is to give voice to women everywhere
whose experiences go unnoticed, whose words go unheard” (Clinton). She wisely selected what
vocabulary to use. Clinton chose to use words such as “unheard” and “unnoticed” which can
cause the audience to feel sorry for women. It motivates us to feel motivated and take action.
Clinton used emotions and passion to persuade her audience and to convey an effective speech.
In conclusion, in Hillary Clinton’s “Women’s Rights are Humans Rights” speech, Clinton creates
an effective speech through a purpose, imagery, and pathos. She uses “purpose” to state why she is at
the conference and for individuals to take action worldwide. She uses “imagery” for the audience to be
able to visualise her speech, and she uses “pathos” to persuade the audience through emotional appeal.
Women’s rights are human rights and human rights are women rights. These rights should not be
categorized separately. Rhetorical analysis helps individuals understand a writer’s message and is a tool
for deep critical thinking. Hilary had an effective speech through these three rhetorical devices because
it helped persuade the audience and convey her message.
Alvarenga-Flores 4
Works Cited
Eidenmuller, Michael E. “Women’s Rights Are Human Rights.” American Rhetoric, 5
Sept. 1995,
https://www.americanrhetoric.com/speeches/hillaryclintonbeijingspeech.htm. Accessed
December 7, 2021.
7/14/22, 7:18 PM
2.5 Assignment: Rhetorical Analysis Essay Draft
Purpose
The purpose of this assignment is enable you to formulate into writing your analysis of visual representations of ethos, pathos and logos,
and how these rhetorical appeals are used to persuade. Refer to the Overview of the Rhetorical Analysis Essay for specific details on
the content of each paragraph.
Topic
Using an advertisement or commercial of your choice, analyze the advertiser’s use of ethos, pathos and logos while taking into
consideration the advertiser’s intended audience. All three rhetorical appeals must be present in the advertisement/commercial.
Instructions
1. Develop an effective rhetorical analysis essay (750-1000 words) about the advertisement/commercial you chose.
2. Format your paper according to MLA style .
3. Attach the image from the ad or embed the video above the title of your essay.
4. Write an interesting title that captures the interest of your reader and focuses your essay.
5. Begin with a strong introduction that engages your reader and provides a clear thesis at the end of the introduction.
6. Write one paragraph that discusses the intended audience.
7. Write three support paragraphs, one for each rhetorical appeal (ethos, pathos, and logos). Include relevant concrete examples from the
ad and discuss whether the appeals are used effectively.
8. End with a strong conclusion that discusses the overall effect of the ad with regard to ethos, pathos, and logos. Restate your thesis in a
different wording and sum up what the reader should take away from the essay.
9. Use in-text citations as needed.
10. Add an MLA formatted Works Cited as a separate page at the end of the essay. Use these resources to format MLA citations.
How to cite an advertisement
How to cite a video commercial (follow the example for a YouTube video)
11. Proofread your essay. Check for clear content and accurate sentence mechanics.
12. Save your rough draft as a Word or Google doc and submit it as a file upload.
https://learn.vccs.edu/courses/467777/assignments/9722137?return_to=https%3A%2F%2Flearn.vccs.edu%2Fcalendar%23view_name%3Dmonth%26view_start%3D2022-07-14
1/1
7/14/22, 7:38 PM
Canvas LMS
1. Review the following videos:
The Art of Rhetoric: Persuasive Techniques in Advertising
Ethos, Pathos & Logos: How to Use Persuasive Ad Techniques
2. Notice the persuasive arguments around you — from TV/video advertisements, print advertisements, from billboards, from news articles or
opinion pieces. Pick one example that uses at least TWO of the three rhetorical appeals (ethos, pathos or logos).
Write
1. Write a well-developed three paragraph analysis (about 300-350 words) analyzing how the advertisement uses two rhetorical appeals.
In the first paragraph, describe the advertisement.
In the second paragraph, identify and analyze one of the three rhetorical appeals. Include HOW the appeal was used, WHO the appeal
was geared towards, and whether you feel the appeal was effective.
In the third paragraph, identify and analyze another of the three rhetorical appeals. Include HOW the appeal was used, WHO the
appeal was geared towards, and whether you feel the appeal was effective.
2. Attach a photo of the advertisement or include a link to the video of the example you chose.
https://learn.vccs.edu/courses/467777/discussion_topics/5344172
1/1
7/14/22, 7:21 PM
2.4 Overview: Rhetorical Analysis Essay: (Summer 2022) ENG 112 (E87L) – College Composition II
Basic Information:
In previous assignments, you learned to recognize the visual representations of ethos, pathos and logos and to analyze how these
rhetorical appeals are used to persuade. Now you will develop a 750-1000 word rhetorical analysis essay on an print advertisement
or video commercial of your choice. The ad can be for any product or service that includes all three rhetorical appeals (ethos, pathos,
logos). Your analysis must also take into consideration the advertiser’s intended audience. An analysis is basically a critical look — you
will be assessing what effect the advertiser intends to have on the audience, and whether you feel the advertiser will have the desired
effect. Is the attempt to persuade using each rhetorical appeal effective? Or not? Why or why not?
Choose an Advertisement or Commercial
If you have chosen a print ad, provide the image from the ad at the top of your essay, before the title. If you have chosen a commercial,
embed the video into your document above the title of your essay.
Essay Development
Your essay will include a clear thesis and well developed key ideas with topic sentences and supporting examples. The essay will also
follow the conventional organization of the three elements of introduction, body and conclusion. Follow the paragraph formula below:
Paragraph #1: Introduction and Thesis Statement. The introduction introduces the topic, creates interest for the reader, and
provides the thesis. The thesis (or main idea) will address whether you feel the advertisement is persuasive — this deduction will of
course be based on your assessment of ethos, pathos and logos. Thesis statements must be the last sentence in the introduction
paragraph.
Paragraph #2: Intended audience: Using information about where and when the advertisement / commercial was published, the ages,
sexes / genders, and races of any models or actors, and the layout and color palette of the advertisement / commercial discuss who
the intended audience is. Tell your reader at least three things about this audience; consider the audience’s values, knowledge,
and demographics.
Paragraph #3: Ethos. Describe for your reader how the advertiser uses ethos. Give concrete examples from the ad. If you feel ethos is
effectively used, explain why. If you feel it is ineffective, explain why.
Paragraph #4: Pathos. Describe for your reader how the advertiser uses pathos. Give concrete examples from the ad. If you feel
pathos is effectively used, explain why. If you feel it is ineffective, explain why.
Paragraph #5: Logos. Describe for your reader how the advertiser uses logos. Give concrete examples from the ad. If you feel logos is
effectively used, explain why. If you feel it is ineffective, explain why.
Paragraph #6: Conclusion. In your final paragraph, take a moment to discuss the overall effect of the ad with regard to ethos, pathos
and logos. Which rhetorical appeal was used most effectively? Why? Which was used least effectively? Why? In different words,
reiterate your thesis.
Documentation and Formatting
https://learn.vccs.edu/courses/467777/pages/2-dot-4-overview-rhetorical-analysis-essay?module_item_id=31572947
1/2
7/14/22, 7:21 PM
2.4 Overview: Rhetorical Analysis Essay: (Summer 2022) ENG 112 (E87L) – College Composition II
Works Cited: On a separate page at the end of your essay, include a citation for your advertisement and any other sources you refer to
in your essay.
Refer to the MLA resources in the Module 1 Learning Materials to review information about formatting, documentation, and other writing
resources.
https://learn.vccs.edu/courses/467777/pages/2-dot-4-overview-rhetorical-analysis-essay?module_item_id=31572947
2/2
7/14/22, 7:18 PM
2.5 Assignment: Rhetorical Analysis Essay Draft
Purpose
The purpose of this assignment is enable you to formulate into writing your analysis of visual representations of ethos, pathos and logos,
and how these rhetorical appeals are used to persuade. Refer to the Overview of the Rhetorical Analysis Essay for specific details on
the content of each paragraph.
Topic
Using an advertisement or commercial of your choice, analyze the advertiser’s use of ethos, pathos and logos while taking into
consideration the advertiser’s intended audience. All three rhetorical appeals must be present in the advertisement/commercial.
Instructions
1. Develop an effective rhetorical analysis essay (750-1000 words) about the advertisement/commercial you chose.
2. Format your paper according to MLA style .
3. Attach the image from the ad or embed the video above the title of your essay.
4. Write an interesting title that captures the interest of your reader and focuses your essay.
5. Begin with a strong introduction that engages your reader and provides a clear thesis at the end of the introduction.
6. Write one paragraph that discusses the intended audience.
7. Write three support paragraphs, one for each rhetorical appeal (ethos, pathos, and logos). Include relevant concrete examples from the
ad and discuss whether the appeals are used effectively.
8. End with a strong conclusion that discusses the overall effect of the ad with regard to ethos, pathos, and logos. Restate your thesis in a
different wording and sum up what the reader should take away from the essay.
9. Use in-text citations as needed.
10. Add an MLA formatted Works Cited as a separate page at the end of the essay. Use these resources to format MLA citations.
How to cite an advertisement
How to cite a video commercial (follow the example for a YouTube video)
11. Proofread your essay. Check for clear content and accurate sentence mechanics.
12. Save your rough draft as a Word or Google doc and submit it as a file upload.
https://learn.vccs.edu/courses/467777/assignments/9722137?return_to=https%3A%2F%2Flearn.vccs.edu%2Fcalendar%23view_name%3Dmonth%26view_start%3D2022-07-14
1/1
LINKS FOR DISCUSSION;
The Art of Rhetoric: Persuasive Techniques in Advertising

Ethos, Pathos & Logos: How to Use Persuasive Ad Techniques

LINKS FOR ASSIGNMENT ON ESSAY;
MLA style LINK
https://owl.purdue.edu/owl/research_and_citation/mla_style/mla_formatting_and_style_guide/ml
a_general_format.html
How to cite an advertisement
https://columbiacollege-ca.libguides.com/MLA9/advertisements#DigitalAds
How to cite video commercial
https://owl.purdue.edu/owl/research_and_citation/mla_style/mla_formatting_and_style_guide/ml
a_works_cited_electronic_sources.html

Purchase answer to see full
attachment

  
error: Content is protected !!