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project, you will be

engaging in the sphere of professional writing.


task for

this week’s homework is to select and respond to



related readings from the

first Unit 4


In the first paragraph of your journal entry, discuss one insight you have gained from

each of the three readings.

Then, in yo

ur second paragraph, explain how what you have

learned from each article could influence the rhetorical impact of your resume or cover


For example, how will what you have learned influence the tone of your resume or cover

letter, or how will what

you have learned affect your choice of words or the content you

will include in your resume and cover letter?

Another way of thinking of the rhetorical

impact you will have on your reader is to think of what you will need to say in order to

make a favorab

le impression. What will you need to emphasize and how do you need to

word your texts so that your reader will see you as an ideal candidate for an internship

or employment?

Ways to Enhance Your Employability: Or What You Can Do During Summer Break
Lavin Entrepreneurship Center, SDSU
Summer 2016
1. Visit a company consistent with your area of focus and request a tour of a facility you’ll
likely be working in. Ask questions, meet the people you’ll be surrounding yourself with,
network with the staff, and get an idea of what life will be like for you when you
2. Take advantage of the free time you have to read as much as possible. Read what you
want instead of what you need to. Find a new passion or interest through your reading.
3. Subscribe to “Google Alerts” and stay updated with news of specific interests you have.
Filter by keywords, industries, or companies and get daily or weekly alerts about
interesting new content.
4. Build your network. Find the people that inspire you with the same interests. Leverage
your status as a student. Ask for advice, not a job.
Leaving Your Job? Do It With Class
By John Eckberg, The Cincinnati Enquirer
If the economy is on the way to becoming a job-generating rebound, many companies are
preparing for a stream of departures.
But experts caution there is a wrong way and a right way to quit. Most companies
remember workers not for why they left — but how they left. And workers should be
mindful of how they might need past employers later in their career.
“Very often people who’ve done things that are particularly unprofessional or out of the
box, they become like urban legends,” said Allison Dubbs, director of public relations for
Freedman, Gibson & White, a Cincinnati marketing communications company.
“People from other companies hear about them. In some industries, regardless of what
market you are in, the word gets out.”
When a worker uses a company as a stepping-stone and leaves the “stone” a little wet but
still stable, the employer usually understands. But if the worker’s departure is messy or
sudden, companies are less likely to forget or forgive.
Justin R. Beck, marketing director for Rippe & Kingston, a Cincinnati accounting and
systems consulting firm, has worked for firms where employees are ushered out the door
minutes after they give notice.
Other companies expect workers to hang around for at least two weeks to break in their
replacements and alert clients that a new staffer will be assigned to accounts.
“When it’s a sales type role or an external position, it’s important to at least give the
company time to recover,” Beck said. “If you don’t, there will be a black cloud over you
for the rest of your life — at least in that company’s eye.”
Workers who are headed to a new job should prepare themselves for a swirl of emotions
between the time they decide to leave and the time they actually do leave, said Benjy
Weisenburgh, executive recruiter/information technology with Messina Management
They are accustomed to being in a subservient role to a boss, and by quitting they will
feel they are challenging authority.
“In reality, during a resignation you are on a peer level with your manager as you are
stating that you will no longer work for him or her,” Weisenburgh said.
Departing employees need to realize they are in an emotionally vulnerable state when
they leave. Most counter-offers — which, incidentally, Weisenburgh says should be
rejected out-of-hand — come four days before the departure date.
“That is when anxiety is very high and second thoughts can creep into reasoning,” he
If the departing worker has taken at least three personal items home each day in the
previous week, his workplace will seem bleaker and as a result, the worker is less likely
to be attached to the space.
It’s much easier to leave a sterile cubicle than a workstation where photos of loved ones,
trinkets from travel or homilies are posted.
Messina Management Systems gives clients a few key tips on leaving:
Always give at least two weeks’ notice.
Resign as soon as you have accepted a new position.
Do not give in to unrealistic requests by your soon-to-be old boss.
Try to finish big projects.
Talk with co-workers about what they need to know after you leave.
The toughest point of any resignation is actually resigning, experts say.
“We’ve seen people turn down jobs because they have a fear of resigning,” said
Weisenburgh. “We tell them that loyalty goes up from the worker to the company. It
doesn’t often go down. A manager is there for the sake of the manager. An employee is
there for the sake of the manager, too.”
Copyright 2004 The Cincinnatti Enquirer Gannett Co., Inc. All rights reserved. The
information contained in this article may not be published, broadcast or otherwise
distributed without prior written authority.
Career Corner: The Six Biggest Mistakes You’re Making on LinkedIn
By: Angela Copeland Guest Columnist January 21, 2019
You’ve decided you want to get a job. The first thing you may want to do is update your
LinkedIn profile. But this is the problem. You’re doing a few things wrong. Those things are
going to slow down your search, and you don’t even know it.
1. You have no photo. You’ve got to get a photo. It’s no longer OK to opt out of having a photo
on LinkedIn. It helps people to know you’re a real person. And, if there’s more than one person
with your name, it helps them to find you.
2. Your URL is a mess. You may have not thought about this, but check out the URL on your
LinkedIn page. It will begin with www.linkedin.com/in/. Then, it will have something after the
slash. If you haven’t customized your LinkedIn URL, it will be long and will contain many
numbers at the end. Take a few minutes to create a custom URL. You can do this by clicking the
link that says, “Edit public profile and URL.” When you pick your new URL, be sure that it is
simple and doesn’t contain a reference to your birth year or graduation year. You don’t want
employers to guess your age from the start.
3. Your profile isn’t up to date. I know, you’ve been busy. 2018 was a crazy year for everyone.
This is the time to update your profile. Add in your current and previous work. Be sure to include
your education.
4. You don’t have enough connections. I know that LinkedIn isn’t the same thing as Facebook.
But, to use it effectively, you need to connect to others. Connect to colleagues, classmates and
professional friends. Your goal should be a minimum of 500 LinkedIn connections. The more
first-degree connections you have, the more second- and third-degree connections you’ll have.
And, it will be easier to find people at the new company you’re interested in.
5. You don’t have enough recommendations. The recommendations on your LinkedIn profile can
be incredibly powerful. Your former boss and co-workers can leave you positive feedback – for
everyone to see. It shows that you’re someone they would hire again. If you’ve been laid off in
the past, the recommendations section can show a future employer that you were a valued
employee. Don’t overlook this section. It can add a tremendous amount of value to your resume.
6. You aren’t participating. LinkedIn isn’t just a place to upload your resume. It’s a place to
connect with others. It’s a place to join and participate in groups. It’s a great place to join into
professional discussions. Don’t take a back seat when it comes to your participation on LinkedIn.
This is the time to get involved.
LinkedIn is a critical piece of the 2019 job search. Before you start, review your profile.
Updating your profile will help you to start your 2019 job search off strong.
Angela Copeland, a career expert and founder of Copeland Coaching, can be reached at

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