Description
College of Administrative and Financial Sciences
Assignment 1
Deadline: 06/03/2021 @ 23:59
Course Name: Strategic Management
Student’s Name:
Course Code: MGT 401
Student’s ID Number:
Semester:
2nd
CRN: 21932
Academic Year: 1441/1442 H
For Instructor’s Use only
Instructor’s Name: Dr. Shahid Alam
Students’ Grade: Marks Obtained/Out of
5
Level of Marks: High/Middle/Low
Instructions – PLEASE READ THEM CAREFULLY
• The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented, marks may be
reduced for poor presentation. This includes filling your information on the cover page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or
other resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font.
No pictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover page will NOT be accepted.
Structure of the project
The 3 assignments of this course will be parts of a project, which aims to study the four basic elements
of strategic management of the company ‘X’ from your choice. It is structured as follow:
–
Part 1: Assignment 1= Environmental scanning & strategy formulation.
Part 2: Assignment 2= Strategy implementation.
Part 3: Assignment 3= Evaluation and control.
Description of the company ‘X’
–
It is a company from your choice;
From real national or international market;
–
It is publicly traded company;
–
Produces and commercializes more than one product;
Sufficient information about the strategies of the company, its functions and product lines are
available;
This company should have at least one partnership with other company (es) (alliances, joint
venture, arrangement…).
–
Note.
The selected company must meet the above criteria. If you face any ambiguity regarding the choice
of the corporation, kindly feel free to ask more clarification from your instructor.
Assignment 1: Part 1 of project
Environmental scanning & strategy formulation
Learning outcomes:
1. Understand the basic concepts and terminology used in Strategic Management. (Lo 1.2)
2. Identify opportunities and threats as well as strengths and weakness in the operating environment of
hypothetical and real-world organizations (Lo 2.9)
3. Understand issues related to strategic competitive advantage in organizations (Lo 2.2)
4. Identify appropriate strategies for different situations (Lo 3.1).
Assignment Questions
(5 Marks)
1. Briefly present your selected company (name, industry, nationality, location, size, activities,
products…) (Max 200 words).
(0.5 mark)
2. Determine the opportunities, threats, strengths and weaknesses of your selected company by
completing the SWOT matrix in the answer sheet. (1 mark)
3. Does your selected company have social responsibility? If yes, discuss its impact on
competitive advantage of the corporation. (Max 400 words) (1 mark)
4. Based on the figure 4.3 (Ch4- slide no 18) and the textbook text relative to Porter’s Five forces
of competition framework, assess the power of the buyers, suppliers and substitutes of your
chosen company. How formidable are the barriers to entry and how intense is the rivalry
among existing firms? ( 2 marks)
5. What is the competitive strategy used by your selected company? Justify. (0.5 mark)
Answers:
1. Briefly present your selected company (name, industry, nationality, location, size,
activities, products…) (Max 200 words).
(0.5 mark)
Answer:
………………
2. Determine the opportunities, threats, strengths and weaknesses of your selected company
by completing the SWOT matrix in the answer sheet. (1 mark)
Opportunities
–
Threats
–
Strengths
Weaknesses
3. Does your selected company have social responsibility? If yes, discuss its impact on
competitive advantage of the corporation. (Max 400 words) (1 mark)
Answer
………………………
4. Based on the figure 4.3 (Ch4-slide no 18) and the textbook text relative to Porter’s Five
forces of competition framework, assess the power of the buyers, suppliers and
substitutes of your chosen company. How formidable are the barriers to entry and how
intense is the rivalry among existing firms? ( 2 marks)
Answer
……………………………………..
5. What is the competitive strategy used by your selected company? Justify. (0.5 mark)
Answer
………………………………………..
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