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DBR2-1 (CS)
Many organizations will use project criteria such as customer and employee response; probably of
success, market size/competitiveness, availability of staff/operational efficiency, and risk assessments to
assess the options between multiple projects or if one project is worth completing (Meredith & Shafer,
2017). Many criteria work hand in hand and can vary depending on the company, as each has their own
visions, willingness of risks, number of staff, etc (Meredith & Shafer, 2017). By evaluating and surveying
customer and employee response, a company can gather insights into how the project will affect their
staff and customer base which, in turn, provides an assessment on whether or not the project is
supported. Evaluating the probability of success works hand in hand with the other selection criteria as
each criteria will contribute to the overall probability of success, however, the overall probability allows
the evaluator to see how each criteria works together. In evaluating market size/competitiveness of the
market, the company can determine if there is a need the project can fill, and be supported by a
consumer base, or if the need is already over saturated in the market. Through availability of
staff/operational efficiency, companies will determine if they can handle carrying out the new project,
whether being an appropriate size of staff or if there requires a large change in other areas of operation
that if implementing the project right away would cause a significant decrease in efficiency. Then risk
assessments allow the company to determine if a project is even worth pursuing (even if all other signs
point to the project being successful). If the company stakeholders/owners, etc., do not feel that the
benefits outweigh the risks, then the project should not be continued.
Which criteria do you think is most important?
I believe that evaluating the probability of success is most important in project selection criteria.
By evaluating the probability of success, a company can determine how several factors and criteria work
together to create a positive or negative outcome. When looking at each part within this probability, the
company can then determine if one or few factors are what causes success/failure. If only few factors
contribute to success within a project and the probability points to overall failure, the project may not
be worth pursuing, however, if multiple heavily weighted factors contribute to success, the company
may determine it is worth trying to lift the smaller factors to the point of probable success.
Can you think of a project situation in which selection criteria are not warranted?
The only type of project I could think of that may not warrant selection criteria would maybe be
one that an individual completes for a hobby as many individuals don’t consider their hobbies as
completing projects, so, they may see completing them as a necessary stress relief. Personally, I still go
through evaluation techniques to determine if starting another project is worth it, such as: do I need to
buy all new material or do I have most/all material from previous projects? Do I have time to contribute
to this or will it make me feel overwhelmed with other commitments I have? Do I have enough room to
build/store/display this during each phase of the project?
Meredith, J. R., Jr., S. M., Shafer, S. M. (2017). Project Management: A Strategic Managerial Approach,
10th Edition. Retrieved from vbk://9781119369110

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