Description
Search the internet for a company (any company except the one that is the focus of our case study) that claims to use sustainable business practices. Describe its practices.
Does the company mention all three components of the triple bottom line? Are any operations functions specifically used as part of its sustainability strategy? Do you feel the company is honestly reporting its practices and goals, or do you suspect any “green-washing?”
In response to your peers, compare and contrast which of the three components is most often neglected by a company and explain why.
Peer posts are attached. This is a rush request as the response posts are due tonight. Please respond ASAP.
Peer Post #1
Another Vermont based company that I am passionate about is Seventh
Generation(SG). SG live their mission through and through “We’re on a mission to
transform the world into a healthy, sustainable & equitable place for the next seven
generations.†This company is a fine example of best sustainable practice in every
aspect of its business
People: SG aims to better the communities. For example, one of their social causes
is to incentivize women to learn what goes into their feminine products, partnering
with Women’s Voices for Earth. Educate women of the hazardous chemicals currently
present in feminine products. From the inside, SG provides a lot of healthy living
coaching classes, nurtures work-life balance. SG provides full paid parental leave
with, that means % of their regular paid check, this benefit also includes adoptive
parents. There is unlimited paid sick leave for their employees or illness in their
immediate family. Seventh Generation definitely walk their talk!
Planet: They have a green process from packing, product, and carbon footprint. SG
provides ingredient transparency and acts on the side of precaution to minimize the
impact on people and the planet. They have recyclable packing because they care
even when their product leaves their factory.
Profit: They have strong leadership, purchased by Uniliver, then remain true to their
original mission to produce a great product that is entirely environmentally friendly.
This brand successfully capitalizes on sustainable growth and a genuine commitment
to using 100% reusable energy by 2025. SG constantly keeps setting measurable
goals that go hand in hand with the environment, and the results are reflected in
profits. They have one of the best “social good†stories to share. In my personal
experience, when I became a mother, I was tired of reading labels trying to figure out
the safest product to use around the house for my family. I learned to be safe and use
Seventh Generation because they are truly green and free of toxins.
Melissa
References
Mainwaring, S. (2019, May 02). Purpose at work: HOW seventh GENERATION
Accelerates sustainable growth. Retrieved February 05, 2021,
from https://www.forbes.com/sites/simonmainwaring/2019/04/30/purpose-atwork-how-seventh-generation-accelerates-sustainablegrowth/?sh=1bc6ee2a1547
Seventh Generation. (n.d.). Our mission. Retrieved February 05, 2021,
from https://www.seventhgeneration.com/insideSVG/mission
Peer Post #2
I found the clothing company Patagonia. As soon as you pull up their website you
see “Environmental Justice is Racial Justice” so I knew I was in the right place. Their
practices in my opinion cover all the triple bottom sustainability. For people I used
glass door to show reviews of former employees, they stated its a great diverse place
to work. Out of 802 reviews 83% would recommend them to a friend and 93%
approve of the CEO this company received a 4.3 star rating out of 5. I believe they
use this as a sustainability to keep their employees happy. Patagonia partnered with
Fair Trade USA in 2014 to make sure the factory workers were provided better wages
and better working conditions.
Planet, they are part of the climate control movement. They have several articles on
their clothing website pertaining to sustainability of the plant. the article “Public
Enemies” where they have interviewed an assistant professor from University of
California, who has spent the last decade researching energy, climate and
environmental politics (Preda 2020). Patagonia has several writers/activist in their
sector. They are consistently managing the news on climate control, indigenous land,
big oil companies.
Profit, the company stays in business by its activism, and staying in the headlines.
Patagonia is 2018 is worth 1 billion, I wanted to know more, because I’ve seen a
handful of people wearing their brand. I live in Texas (oil field country) so it’s Ariat,
Carthartt or Cinch. In that article Patagonia posted a full page “ad” in big letters
indicating “DON’T BUY THIS JACKET” (I have included this article below, very good
read). As a consumer I wanted to know why. It was really defining the cost of labor,
the water usage they used to make one jacket. It was a message that basically said,
if you want this jacket buy it, because you need it, but we kind of hurt the environment
when we made the jacket.
The Operation function Patagonia uses specifically is planet, they completely use
this sustainability to continue their growth, the articles that I have read about this
company are all about the environment, the articles they they have written are about
the environment, all have a meaning and the reason for it.
Yes, I feel the company is honestly reporting its practices and goals. They are using
the platform to continue to fight for the environment. They have set-up a team of
activist to solely rely on the plant, climate control, carbon emission, ingenious land
and so forth.
Nicole
https://www.patagonia.com/home/
https://www.glassdoor.com/Reviews/Patagonia-ReviewsE5474.htm?filter.iso3Language=eng
https://www.referralcandy.com/blog/patagonia-marketing-strategy/
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