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MBA 690: Module Eight Short Paper Guidelines and Rubric
In this short paper, you will create an outline of your project management plan.
Prompt: Prepare an outline to identify the key milestones (include at least five major tasks or steps for implementation) and deliverables of your project.
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ï‚·
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State how you intend to manage and balance the scope-time-cost triangle.
Identify the key risks and obstacles that management will have to mitigate for the plan. Identify triggers or signals that management will use to monitor
if these risks are occurring or not.
Prepare summary (high level) cost schedule identifying the cost categories for the project—rough order of magnitude (ROM) (very high level) dollar
estimates are adequate for this. This can be done in a tabular format for clarity.
Specifically, the following critical elements must be addressed:
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ï‚·
ï‚·
ï‚·
State your intentions for managing and balancing the scope-time-cost triangle.
Highlight the key risks and obstacles that management will have to mitigate for the plan.
Identify the triggers or signals that management will use to monitor if these risks are occurring or not.
Summarize the cost schedule by providing cost categories for the project—ROM dollar estimates are adequate for this. This can be done in a tabular
format for clarity.
Guidelines for Submission: Use the outline template to complete this assignment. This short paper should adhere to the following formatting requirements: It is
submitted as a Word document, 1 to 2 pages (not including title and reference pages), double-spaced, using 12-point Times New Roman font and one-inch
margins. All APA citations should reference the course text and at least two additional resources.
Critical Elements
Scope-Time-Cost Triangle
Proficient (100%)
States intentions for managing and
balancing scope-time-cost triangle
Key Risks or Obstacles
Highlights key risks/obstacles that
management will mitigate for plan
Triggers or Signals
Identifies the triggers or signals used to
monitor if risks occur
Cost Schedule
Summarizes cost schedule by providing
cost categories for project and supplies
dollar estimates
Needs Improvement (75%)
States intentions for managing and
balancing scope-time-cost triangle but
lacks detail or clarity
Highlights key risks/obstacles that
management will mitigate for plan but
lacks detail or clarity
Identifies the triggers or signals used to
monitor if risks occur but lacks detail
or clarity
Summarizes cost schedule by providing
cost categories for project but cost
schedule lacks detail or clarity
Not Evident (0%)
Does not state intentions for managing
and balancing scope-time-cost triangle
Value
20
Does not highlight key risks/obstacles
that management will mitigate for plan
20
Does not Identify triggers or signals
used to monitor if risks occur
20
Does not summarize cost schedule by
providing cost categories for project
30
Articulation of Response
Submission has no major errors related
to citations, grammar, spelling, syntax,
or organization
Submission has major errors related to
citations, grammar, spelling, syntax, or
organization that negatively impact
readability and articulation of main
ideas
Submission has critical errors related
to citations, grammar, spelling, syntax,
or organization that prevent
understanding of ideas
10
Total
100%
MBA 690 Module Eight Short Paper Outline Template
Prompt: Use this template to complete your outline for this module. Add or delete letters as needed to
complete each question. An outline does not always use complete sentences and does not need to be
detailed.
I.
State your intentions for managing and balancing the scope-time-cost triangle.
A.
B.
C.
II.
Highlight the key risks and obstacles that management will have to mitigate for the plan.
A.
B.
C.
III.
Identify the triggers or signals that management will use to monitor if these risks are occurring
or not.
A.
B.
C.
IV.
Summarize the cost schedule by providing cost categories for the project—rough order of
magnitude (ROM) (very high level) dollar estimates are adequate for this. Note: You may insert
a tabular format here for clarity.
A.
B.
C.
Critical Elements in Facebook’s Management
Critical Elements in Facebook’s Management
Bryan C. May
MBA-690-X5029 Ops Management & Technology 22TW5
Southern New Hampshire University
06/09/2022
Critical Elements in Facebook’s Management
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Facebook, the leading social media platform in the industry, encounters significant
competition from a company like Tik Tok. On this note, Tik Tok has leveraged its strength in
creating the short video market segment, thus making Facebook lose a considerable percentage
of youthful users (Comp et al., 2021). Currently, the older population is the largest Facebook
consumer. This aspect has influenced Facebook to identify how to attract youths to its platforms,
including Instagram and WhatsApp, through reels. Change has affected significant impacts on
Facebook due to the emerging innovative ideas and new technologies that have transformed the
social media industry.
Change in the social media industry has positively impacted Facebook’s service delivery by
encouraging the company to respond to the consumer needs of a more engaging and exciting
platform. Due to these changes, Facebook acknowledges the need to enhance the sharing and
discovery of entertaining clips (Logan, 2022). This aligns with the intent to transform the usual
texting and photo sharing into entertainment, helping users build communities and the young
generation to connect and interact with their friends globally.
Amidst the brand efforts, Facebook faces a key obstacle of intense competition from Tik
Tok, Snapchat, Twitter, and LinkedIn, which threaten the company’s mission. However, the
company has significant opportunities to bypass the obstacles by leveraging the power of
technology to adapt to the changes in the industry. Also, Facebook’s strong brand awareness
creates an opportunity for the company to launch a marketing campaign and attract the target
group of teenagers, youths, and young adults from 12 to 34 years.
Therefore, it is worth stating that the enabling factors influencing the changes are
competition and increased consumer demands from the younger generation to have a more
entertaining social media platform. However, the inhibiting factors are the costs of the
Critical Elements in Facebook’s Management
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modifications. In this case, the infrastructure costs for the design interface, software features, and
purchasing the required information technology (IT) tools to facilitate the design process will
require Facebook to invest heavily (Logan, 2022). Regardless, Facebook has an opportunity to
overcome these barriers by leveraging its strength in the market to maintain its competitive
advantage.
Critical Elements in Facebook’s Management
References
Comp, G., Dyer, S., & Gottlieb, M. (2021). Is TikTok the next social media frontier for
medicine?. AEM Education and Training, 5(3).
Logan, B. (2022). Facebook faces a ‘perfect storm of challenges that will define its future. NBC
News. https://www.nbcnews.com/news/us-news/facebook-stalling-growth-says-socialmedia-users-freedom-choice-rcna14803
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1
Plan and Means of Production for the New Business Opportunity
Bryan C. May
Southern New Hampshire University
7/3/2022
Date
Facebook has evolved its business practices by adopting a new business model that
employs a multidisciplinary design to reach a wider audience. Facebook’s Meta platform, which
uses a metaverse or 3D strategy that focuses on virtual and augmented reality, creates an
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opportunity for the company to generate more revenue and increase its user base. The
recommended subscription services will complement the current ad-based model to promote
Facebook’s business performance.
A content management system (CMS) will be ideal for enabling Facebook to create and
market content on subscription and membership (Vaidya et al., 2013). This will require
Facebook’s management to use techniques such as collaborating with different digital service
providers to build businesses and reach potential clients’ needs. In this sense, the CMS tool helps
stretch audience reach and personalized content life cycle for different product or service
segments.
Notably, integrating lean operations and services in production will be crucial. Measures
to consider will be eliminating waste and determining more efficient approaches to increase the
company’s product value. The next step will be reducing unnecessary applications and inventory
that do not help meet the desired objective of meeting clients’ evolving needs and preferences
(Alabduljabbar, 2013). The other consideration will be shortening the production cycle by
utilizing technologies such as the MySQL database to streamline functions, thus speeding up the
response time. Other considerations will be identifying the quality tests by creating control
procedures and check-points that help detect issues. Since eliminating waste in each phase is
crucial, this will entail identifying and classifying the trash, be it inventory waste, staffing, time,
or inhouse machine waste (Alabduljabbar, 2013). The other measures will be creating a
workflow plan and training employees on how to enhance sustainability during implementation
in every phase.
In order to minimize fines for noncompliance, it will be crucial to establish legal
processes such user agreements and user licensing of the company’s technology. It will be
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essential to consider cultural factors such as assessing whether the employees have adequate
skills to use the new technology. Evaluating the competition aspect in the global environment
will be critical to ensure the company has a competitive advantage. The human involvement
factor evaluation will identify the number of employees and how the company can acquire
technology experts who understand how to use such CMS systems (Vaidya et al., 2013). Overall,
investing in the CMS tool and applying the lean methodology in its integration will efficiently
enhance Facebook’s competitiveness in the market.
References
Alabduljabbar, S. A. (2013). Integrating lean and green supply chain management systems in
manufacturing (Doctoral dissertation, Curtin University).
https://core.ac.uk/download/pdf/195631769.pdf
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Vaidya, S. P., Kadam, V. J., Dabhade, S. S., Dange, P. V., & Gofankar, R. B. (2013). How to
Choose a Website Content Management System. In National Conference On Emerging
Trends In Academic LibraryAt: SSVP’s Dr. PR Ghogrey Science College, Dhule
(Maharashtra).
https://www.researchgate.net/publication/274510334_How_to_Choose_a_Website_Cont
ent_Management_System

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