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MKT100
Week 10 Assignment: Situation Analysis
Based on what you’ve learned so far in this course, regarding the 5 Cs, 4Ps, and STP, complete
the assessment questions below. Submit the completed template in the Week 10 assignment
submission link.
Name:
Professor’s Name:
Course Title:
Date:
Company/Brand Selected (Mazda Miata, Netflix, Dillard’s, or Bosley Hair Club):
NOTE: You will be completing an original analysis on the business.
Customers
Who are the current customers/users? Include information related to demographics,
psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.
For example: You could include information such as whether the brand is trying to appeal to a
certain social or cultural group and how customers perceive the product/brand. It’s also
possible to include demographic information related to age, educational attainment,
geographic area, gender, race, employment status and/or home ownership. Additionally, you
can discuss psychographic information which includes those attributes that relate to
personality, values, attitudes, interests, or lifestyles of people.
This area is also related to situational life stages as well as customer beliefs, and how customers
want to see themselves and be perceived. Some examples of psychographic groups include
video gamers, soccer moms, sports fanatics, hipsters, and single moms. Life cycle stages include
retirees, new homeowners, college students, and new parents. Be aware that some products or
brands may appeal to a wider customer base than others.
(Insert response of at least five good original sentences here.)
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not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
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MKT100
What do the customers buy/use of value from the business?
(Insert response-at least four good sentences here.)
What changes can the company/brand expect in the future? How can the company/brand
better serve its customers?
For example, you could include information about the current demand for the product or
brand, and how it is changing or has changed including possible variations or modifications in
the future. You may also determine/discuss if the brand/company can take advantage or has
taken advantage of the changes. It’s also possible to consider and talk about whether the
product or brand is a less-expensive substitute, perhaps, or maybe a product or brand that is
easier to use with more features.
(Insert response of at least four good sentences here.)
List three opportunities you have identified in your personal assessment of the business.
Make sure to explain why you call each item an opportunity.
1. (Insert response of at least one or two sentences addressing why you labeled this an
opportunity.)
2. (Insert response of at least one or two sentences addressing why you labeled this an
opportunity.)
3. (Insert response of at least one or two sentences addressing why you labeled this an
opportunity.)
List three threats you have identified in your personal assessment of the business. Make sure
to explain why you call each item a threat.
1. (Insert response of at least one or two sentences addressing why you labeled this a
threat.)
2. (Insert response of at least one or two sentences addressing why you labeled this a
threat.)
3. (Insert response of at least one or two sentences addressing why you labeled this a
threat.)
© 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may
not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
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MKT100
Company
Current State
This section discusses the brand as it is currently.
List three strengths you have identified in your personal assessment of the business. Make
sure to explain why you call each item a strength.
1. (Insert response of at least one or two sentences addressing why you labeled this a
strength.)
2. (Insert response of at least one or two sentences addressing why you labeled this a
strength.)
3. (Insert response of at least one or two sentences addressing why you labeled this a
strength.)
List three weaknesses you have identified in your personal assessment of the business: Make
sure to explain why you call each item a weakness.
1. (Insert response of at least one or two sentences addressing why you labeled this a
weakness.)
2. (Insert response of at least one or two sentences addressing why you labeled this a
weakness.)
3. (Insert response of at least one or two sentences addressing why you labeled this a
weakness.)
Future State
This section deals with what the company and/or brand needs to become.
How can the company/brand improve its weaknesses and maintain or grow its strengths?
Suggest how the company/brand can improve upon the things it does well and not so well.
(Insert response of at least four good sentences answering all questions here.)
Collaborators
Define the business partnerships.
© 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may
not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
Page 3 of 4
MKT100
Discuss the company/brand’s current partnerships. Create a new partnership you think may
be a good for the business or brand to undertake and discuss why you suggest this
partnership.
1. (Insert response of at least two good sentences about the current partnerships.)
2. (Insert response of at least two good sentences about proposed new partnerships.)
Competitors
Who are the main competitors to your chosen brand or company? Label and discuss the top
three competitors and why you consider them a competitor.
1. Competitor 1: (Identify this competitor and provide at least two good sentences
addressing why you chose them as a leading competitor.)
2. Competitor 2: (Identify this competitor and provide at least two good sentences
addressing why you chose them as a leading competitor.)
3. Competitor 3: (Identify this competitor and provide at least two good sentences
addressing why you chose them as a leading competitor.)
Recommendations
Based upon the analysis you just completed in this worksheet, what are three key
recommendations you could pass along to management regarding the future direction of the
company you selected? Discuss why you have created these strategies, why you think they
should be undertaken, and how they would work for the business.
1. Recommendation #1 and Justification of the Recommendation: (Create a new
recommendation and discuss in at least two good sentences why you created this
recommendation for the business.)
2. Recommendation #2 and Justification of the Recommendation: (Create a new
recommendation and discuss in at least two good sentences why you created this
recommendation for the business.)
3. Recommendation #3 and Justification of the Recommendation: (Create a new
recommendation and discuss in at least two good sentences why you created this
recommendation for the business.)
© 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may
not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
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