As America entered the new millennium, the tenor and tone of the
social change movement evolved. A different kind of immediacy arose,
fueled by the speed with which technology could be used to raise
awareness within a local community or a global one. Through strategic
Internet campaigns, these movements have inspired people in Appalachia
to challenge mountaintop removal and residents of Baltimore, Maryland,
and Ferguson, Missouri, to protest aggressive policing in their
respective communities. Through carefully crafted social media
campaigns, hundreds of thousandsÃ¢â‚¬â€even millionsÃ¢â‚¬â€of people could be
reached. The Ã¢â‚¬Å“Red Equal Sign for Marriage EqualityÃ¢â‚¬Â is an example.
According to the Human Rights Campaign (HRC) that launched this online
effort prior to the Supreme Court decision, Ã¢â‚¬Å“the images created upward
of 10 million impressions. Celebrities, politicians and for-profit
companies took up the logo, as well. And then came the memes. Marriage
equality officially went viralÃ¢â‚¬Â (Skarda, 2014).
In preparation for this Discussion:
Review the selection of articles and readings provided in this weekÃ¢â‚¬â„¢s Learning Resources.
postÃ¢â‚¬â€œ9/11 issues that are of
particular interest to you. You will address these two issues and
corresponding social change movements in this Discussion.
Consider the effectiveness of these movements.
What opposition did activists face? What, if any, are the global implications of these issues?
Consider how technology, particularly the Internet and social media, has been utilized to promote and support these issues.
Post by Day a
2- to 3-paragraph assessment of the effectiveness of at least
change movements of the postÃ¢â‚¬â€œ9/11 era. In your response, explain the
role and effectiveness of technology, specifically the Internet, in
mobilizing and promoting social change in these movements. Explain as
well, any successful opposition to these movements. What are some of the
global implications of these movements?